web trends - usages connectés et stratégie de visibilité sur le web social (version 2013)

Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]

SOCIAL MEDIA & SOCIAL WEB5 ways the Internet changed Customer relationships for brands and companies


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A Global Change

2


Just a Phase ?

3


On Earth Social Media Users

7 billion 1,11 billion

Mobile accounts

6,5 billion

Connected

2,3 billion

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+1,11 billion

+1 billion

+1 billion (?)

+555 millions

+225 millions

+70 millions

2004

2005

2006

2011

2003

2010

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Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source : © Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]

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What’s AtAwAd ?

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9


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We all act SoLoMo

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What Are The Consequences ?

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The Roads

to Take

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DIGITAL INFLUENCE

1

2

3

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EXAMPLE

3rd most visited website

+4 billion views… per day

100 hours of video posted… per minute

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Visibility ?

Users ?

Attractiveness ?

EXAMPLE

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The secret : Digital Ubiquity

+

+

+

EXAMPLE

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= x1

= x10

EXAMPLE

+

++

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The Content

Strategy

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Install an Uniterrupted Flowof both informations & interactions

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Create and Share Valuesby the digital prints you leave online

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Take Good Care of the Systemto do better and to last

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5 Tips to Handle

Social Changes

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E-Mail for everyoneoutdated


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Brand controledFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :

© Fred Colantonio, all rights reserved | www.fredcolantonio.com | [email protected]

guided

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Delay to interact is betterreduced


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Customer relationsindividualized


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Customer relationsindividualizedpublicly


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Distance is the safest wayto protect ourselvesProximity


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3 Trends to Use

Right Now

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ThereAreNo BordersAnymore


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Web-to-Store & ROPO EffectFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :


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Global «Nonline» ExperienceFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :


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Fred Colantonio+32 486 99 58 [email protected]

: FredColantonio

Photo pro : Stéphane LaruelleCrédit images : www.sxc.hu

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web trends - usages connectés et stratégie de visibilité sur le web social (version 2013)

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