web tools for social entrepreneurship
TRANSCRIPT
web tools for Social Entrepreneurship
Oportunitati prin ANTREPRENPRIAT SOCIAL
Pedro C. C. PimentaDepartamento de Sistemas de Informação * Universidade do Minho
Share – Associação para a Partilha do Conhecimento
• Purpose:– Reflect and value the role that IT (web tools) might have in performance increasing of SME’s;– Share experience and good practices;
• Objectives:– Present some identified areas of intervention;– Present some relevant tools;– Share personal experiences
– Given Your diversity of experience, activity and interests.
Purpose and objectives
Summary• Self Presentation• Tools for (internal)
communication• Tools for (external)
communication• Online shops• Open Discussion
https://www.youtube.com/watch?v=pDrFfcTYO-M
• Pervasive of (all) human activities;• Information processing (numbers, text,
image, calendar, maps, sounds, etc…)• IT is flexible and, sometimes, invisible ;-)!• (very) diferente solutions, depending on
the problems / challenges and context-
• Top tendency: “cloud services”
Information Technology - IT
• cloud services – Google– Email, chat, videoconferecing– Google drive (group editable text documents,
Spreadsheets, presentations) but also docx, ppt, pdf, jpg, etc…
– Calendar(s)– Maps– Video (Youtube)– Contacts management
… more specific – Project management, ERP…
Cloud services (general purpose)
• Asana – http://www.asana.com/• Bitrix – http://www.bitrix24.com
• * Free * for small groups (up to 10 persons, 5Gb of files shared)
• Work registration enables effort/time monitoring and evaluation
• 3rd part services – Mailchimp
… cloud services – main concerns:
Specific tools
• Main concerns (for SMEs)– Setup, management and updating;– Privacy, safety and backup;– Boundaries between internal and external
information.– Backup copies
Cloud services
• Site – Google site? Wix ? Other?– Wordpress? Joomla? Other?
• + app ? – www.como.com• Facebook? Hi5? Linked in? Other?• Newsletter – Mailchimp? Other?
Corporate image and External communication
… main concerns:
• Site – Google site? Wix ? Other?– Wordpress? Joomla? Other?
• + app ? – www.como.com• Facebook? Hi5? Linked in? Other?• Newsletter – Mailchimp? Other?
Corporate image and External communication
• SEO (Search Engine Optimization) tools
• Updating, maintenance costs
• Best to use standard tools
• Mailchimp newsletter – a powerful “interest monitor”.
• Where are the clientes located?• Which communicating
language(s) they prefer?
• * free* online shop? – PrestaShop? Magento? Other?
– Setup and maintenance costs– Characteristics / limitations – languages,
accepted payment systems (VISA, paypal, other…)
– Packaging and destination configuration;– … particularities of Your business.
Online shopping platforms
Thank You for Your attention.
Questions, comments, suggestions, collaboration proposals, are wellcome.
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