web thriftstore wtiu_presentation
TRANSCRIPT
WebThrift Store Presentation
for
How It Works
Seller posts items for sale through the WTIU page on WebThrift Store
Buyer purchases items
WebThrift Store arranges shipping
WTIU gets the money
#BrandMasters
• WTIU never touches the goods
• WTIU is not responsible for any part of the transaction
• Monies go directly to charities once sales are final
No StorageNo Storefront No Drop-off
Station Holds No Items
Branded Donor Acknowledgement
Letter
#BrandMasters
Cost Breakdown
#BrandMasters
WTIU receives 80% of the proceeds
• WebThriftStore receives the rest to cover fees
and operating costs
WebThriftStore
WTIUCredit Card Fees
Returns/Storage
Customer Service
Operations
Platform License
WTIU WebThrift Store Promotion
• Email campaign
• Facebook & Twitter posts
• Website promotion
#BrandMasters
PBS Promotion
• WTIU-matched prospects for email campaign
• Draft email campaign/template
• Facebook geo-targeted promotion
• pbs.org geo-targeted promotion
#BrandMasters
Revenue Projection
• Less than $5k in first 12 months*
– Bi-weekly email mention
– Bi-weekly Facebook mention
– Feature on “Support WTIU” page
• Potential increase with member mailing or TV
Spot
• “Sustainer” –like support
#BrandMasters
* Assumes email list size of ~1,000 and website traffic of ~5,000 unique visitors/month
Average Seller/Donor Stats
• Posts 7.87 items/year
• Generates $126.49 in revenue for selected
charity
#BrandMasters
Additional Slides
WebThriftStore Value Proposition
DONORS de-clutter
& get a tax write-off
SHOPPERS get
great deals
CHARITIES receive
proceeds from items sold
Current Charity Partners
#BrandMasters
Small Charity Partners
#BrandMasters
Harlem Congregations for Community Improvement
Hispanic Children & Families Fund
Angelwish.org – Helping Kids with Chronic Illnesses
Chocotah Happy Paws Animal Shelter
SCAN-NY: Supportive Children’s Advocacy
Network