(web) success in the city: building a better municipal experience
DESCRIPTION
Yellow Pencil and City of Red Deer have been working together since 2011 to transform the City into a web-first organization. You'll get a sneak peek at the new reddeer.ca before it launches, and find out how our collaborative partnership made all the difference. Co-presentation with the amazing Carrie Keylock, Communications Consultant at the City of Red Deer, for the MISA Prairies Conferences, April 14, 2014TRANSCRIPT
(Web) Success in the City: Collaborating to build a better municipal experienceApril 14, 2014
Nice to meet you
Carrie Keylock Communications Consultant, City of Red Deer
City of Red Deer
Nice to meet you
Alaine Mackenzie Content strategist, Yellow Pencil
Yellow Pencil
Content strategy?
http://blog.braintraffic.com/2011/03/brain_traffic_lands_quad/
Today’s web demands a new way of working.
!
You can’t buy this change – partner to build the team
and skills you need.
YP + City of Red Deer
2011: Web strategic plan
2013: Website redesign
2014: Website launch, celebration!
What made the difference?
Find partners, not vendors
Separate discovery and strategic planning
Be nimble
Train, don’t (just) do
Establish a governance structure
Get executive support
Find partners, not vendors
Collaborate to find the best use of people, time, and budget
Separate discovery and strategic planning
Define your problems and goals before you start a redesign project
Be more efficient once you start redesigning
Be nimble
Adjust as things change (because they do)
Your web partner can augment your resources
Train, don’t (just) do
Web writing training
CMS training
User testing
Rinse and repeat
Establish a governance structure
Web content champions + web editors = success
Get executive support
Pull out the big guns – you’ll have to
In sum
Find partners, not vendors
Separate discovery and strategic planning
Be nimble
Train, don’t (just) do
Establish a governance structure
Get executive support
Today’s web demands a new way of working.
!
You can’t buy this change – partner to build the team
and skills you need.
Thank you.
Carrie Keylock
Alaine Mackenzie
!
For more info: yellowpencil.com/cities