web studies part iii spring 2002. narcissus effect numbness media extend our human capacities...
TRANSCRIPT
Web Studies Part III
Spring 2002
Narcissus Effect
Numbness
Media extend our human capacities
“Inextricably linked to images of ourselves in material other than ourselves”
What Is Bad
Under Construction
Blinking Text
Counters
Pop-Up Windows
Useful Websites
http://www.useit.com
http://www.worstoftheweb.com
http://webpagesthatsuck.com
Internet’s Public Character
Decentralized structure
Valorization of public ends over private means
Dissenting temper
Free and frank speech
Friendly, participatory ethos
Web as “Killer Application”
Web got businesses interested in being wiredWeb gave businesses a “store front” onlineMuch web activity is modeled on direct marketingPush Technology not as popular as it once was
Web Advertising at the Intersection of Traditional
Adversiting and Direct Marketing
Targetability
Tracking
Deliverability
Flexibility
Open Source Movement
http://www.opensource.org
Benefits for hackers
Benefits for businesses
Benefits for customers
Internet as a Public Space
Ownership of the NetFrom public to private
What is good about commercialization?
What is bad about commercialization?
Is it possible for a group to carve out some “space” on the net?
Useful Sites
Commerce vs. Public Interest?http://eef.orghttp://www.benton.orghttp://www.cptch.org
Portal Defined
1. A doorway, entrance, or gate, especially one that is large and imposing.
2. An entrance or a means of entrance: the local library, a portal of knowledge.
3. The portal vein.
4. A website considered as an entry point to other websites, often by being or providing access to a search engine.
Portal Defined
A web site that aims to be a "doorway" to the World-Wide Web, typically offering a search engine and/or links to useful pages, and possibly news or other services. These services are usually provided for free in the hope that users will make the site their default home page or at least visit it often. Most portals on the Internet exist to generate advertising income for their owners, others may be focused on a specific group of users and may be part of an intranet or extranet.
Portals and Branding
Free EmailChatWeb SitesFinancial Information
Search Engines as Portals
Two Main FunctionsDirect Internet TrafficGather Data for Customer Profiling
Fundamental Change in Perspective “Surfing” gives way to “Hub-and-Spoke”
Portals and Production
Portals produce very little
Portals deliver a lot
Portals enhance interactivity
Portals exploit and empower simultaneously
The value of Portals
“Faith” Internet is the “future” and these are the
hubs of that future
Price of portals will go up Stock Market a key place people make
money with the Net
Usage Note
The transition from World Wide Web site to Web site to website has progressed as rapidly as the technology itself. The development of website as a single uncapitalized word mirrors the development of other technological expressions that, as they become more familiar, have evolved into unhyphenated forms. Email is quickly replacing E-mail and e-mail. Similarly, there has been an increasing preference for closed forms like homepage, online, and printout.
Children Online