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WELCOME TO OIMS

CHAPTER : 7WEB SEO SERVICES

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WHY BUSINESS NEED WEB SEO?

• All businesses who want to include internet as one of their marketing tools should know that search engine optimization services which main aim is to drive customer traffic will not be successful without a proper website.

• This is the reason why web services are often offered as part of the Search Engine Optmization package by Search Engine Marketing companies.

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WEB SEO SERVICES INCLUDES

• E-commerce Applications• Web development• Domain registration and web hosting• Online reputation management• Content writing services

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E-commerce Applications

• A multimedia product catalog• Web-based quote generation• Site Optimization • Bidding facility• Shopping Cart Optimization• Online business to business (B2B)

marketplaces• Product searching provisions

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E-commerce Applications

• Automated order processing • Comparison Search Engine SEO – The strategy for this web SEO

service is to optimize as much as possible traffic on Comparison Search Engines, where users do their shopping for best deal, so as to bring the products as much forward as possible. There are two kinds of comparison search engines; those that asked for payment (shopzilla, nextag) to those that are free (Froogle).

• Processing of credit card/payment gateway integration• An online customer service center for FAQs and inquiry &

complaints issues• Reporting & Analytics

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Web development

• Most Web SEO services consist of customer-oriented, personalized and SEO friendly IT programming services such as web-project programming, custom software components and database development and desktop and distributed application design to enhance the users’ experience by making it more instructive, easy to use and interactive.

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Domain registration and web hosting

• Most SEO companies offer a hosting package that includes special functionalities and a control panel to host, maintain and update website easier. The SEO consultants provide advice for best domain name as well as the setting up of account and maintenance of domain as web SEO services

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Online reputation management

• Businesses should not take lightly the complaints posted on their website as it could lead to a rip-off on major search engines, damaging the company’s reputation and brand image in the process, especially when it is appearing on the first page.

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Content writing services

• To optimize a website and attract as much traffic as possible, a good copywriting is essential. As part of web SEO services, SEO companies provide the expertise of professional copywriters to provide content that are appealing to existing and potential customers and that integrate adequate SEO keyword densities.

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A BIG THANK YOU