web proporsal and website interactive

Seattle Executive Fitness • Martin Tantri • Web Proporsal •

Martin Tantri • Web Proporsal • Seattle Executive Fitness

Seattle Executive Fitness

TABLE OF CONTENTSCREATIVE BRIEF

MOOD BOARD

STYLE GUIDE

COMPETITIVE ANALYSIS

PERSONAS

SITE MAP

SKETCHES

LO-FIDELITY PROTOTYPE

HI-FIDELITY PROTOTYPE

BIBLIOGRAPHY



Background: Seattle Executive Fitness is a club that provides its members with an executive experience on every visit. Seattle Executive Fitness will make sure that members get consistent training, encouraging them to give fair and honest feedback, and making sure that the staff is are always professional in manner and appearance.

Target Audience:The target audience is adult from 25-40 who care about their health, business people, and professional people who work in neighborhood area.

Objective: • Introducing the executive to a luxurious fitness club can be • Helping people achieve a healthy life • Helping people to diet effectively

Problem:The website is too dark and does not convey a feeling of luxury. The information on the website is also confusing. The website is currently not responsive to mobile devices.

Strategy: • Redesign the whole website and logo • Add a section for news and articles about health • Add a testimonial page

Benefits:By creating a better design for the website people will have the feeling of luxury. Client will feel more trusting towards the club. Members will be able to easily find information and articles related to healthy living. The website encourages members to provide testimonials to promote the gym.

Tone:The design is simple and looks executive.

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CREATIVE BRIEF



MOOD BOARD

Sans Serif

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Oswald RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Color

Secondary

Primary

Typography

Photography

STYLE GUIDE

CMYK:88/35/71/0#15846B

CMYK:0/0/0/0#FFFFFF

CMYK:75/68/67/90#000000

CMYK:60/60/50/25#5E565C

CMYK:15/100/90/10#BE1E2D

CMYK:40/15/5/0#96BDDA

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Easy to go back to home page

Easy to find search bar

The font size is readable

The font colors are not too busy

Site works on any devices

Organized color palette

The site includes customer testimonials

Gold’s Gym

24 Hour Fitness

Fitness Evolution


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COMPETITIVE ANALYSIS



PERSONA #1

Background:• Personal Banker at The Chase Bank in Seattle, WA• Married• One son (George 13)• BA in Accounting

Daniel Chris, Age 38

Daniel always eats breakfast and dinner at home with his wife and son. After eating breakfast, he goes to work and drops his son at middle school. Sometimes on the weekend, he visits places with his family. The mall, park, and zoo are a few possible locations usually just to have a meal outside the house. Recently, he cut out the fun weekends and also reduced the list of the places to go. He felt that his son was starting to grow up and probably would want to enjoy the time with his friends. Daniel also thinks that his son is too old to enjoy the park or zoo. Therefore, most of the time he just ventures to the mall with whole family or only with his wife.

Daniel needs another activity to fill the void of not spending time with his son. He also worries about his health since he just sits in a chair and when working during the day. Considering his age, he feels that he needs to participate in sports or work out to have a healthy life.



PERSONA #2Jennifer Hughes, Age 25

Jennifer is a student at North Seattle Community College. After taking class at the NSCC, she usually works as a sales representative at the Apple store in Bellevue. Her fiancé always picks her up after work. She prepares dinner when she gets home from work for both of them. She goes out with her fiancé on the weekend.

It is months away from her wedding ceremony, and Jennifer really wants to wear a beautiful wedding dress. Therefore, she has to go on a diet to slim down. However, her schedule during the weekdays is tight, so she must look for a place where she can work out on a schedule. Since she is new to an exercise regimen, she will need a trainer and an effective diet program.

Background:• Sales at Apple Store in Bellevue• Engaged• Lives with the fiancé• Current Student at North Seattle Community College



PERSONA #3Fred Smith, Age 44

Fred is very busy with his work and usually comes home late. His wife cares for the children mostly since she is not working outside the house. Once every few months on the holidays, he vacations at various spots with his family. However, for short holidays, he usually just spends time in the house, watching TV or sleeping on the couch.

Fred feels that his life cycle is not really good for his health considering his age. Also, he feels that his children are growing up rapidly. He fears becoming obese since Americans are known for obesity. He thinks the best solution for him and his children considering his busy work schedule will be to pursue a gym membership.

Background:• Senior Computer Programmer at Microsoft• Married• Two Children (Glen 17, Britney 14)• BA in Computer Science

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Global Navigation

Sub Navigation

Home Social Network

Search

Club Info

Membership

Classes

Training

Contact Us

Membership Reviews

All about Health

All Classes

Free Trial

About Us

Location, Map & Hours

Club Amenities

Club News

Rules & Regulations

Free Membership

Join Now

Membership Benefi ts

O.P.1

MBD Trainers

Smith Tower Trainers

Components of Fitness

Optional Fuction: O.P.1

MDB Schedule

Smith Tower Schedule

Flight TRX

Functional Fun (F2)

Total Body Tabata (TBT)

Velocity

Hot Yoga

Barre

PRIME

2B Fit Bootcamp

IMPACT

Cycle

Pilates Mat

Survivor

Yoga Flow

Total Body Conditioning

Zumba

Yoga Sculpt

ZAT

Cycle Flow

SITE MAP

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SKETCHES



SKETCHES

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LO-FIDELITY PROTOTYPE #1

Club Info MembershipClasses Training Contact Us

Logo

Background Image

facebook

twitter

magnifying glasssearch box

Reviewsfrom

Membership

AllaboutHealth

AllClasses

FreeTrial





About Us Gym Layout

Logo

Background Image

facebook magnifying glasssearch box

Our Mission is to ensure that every member receives an “Executive” experience on each and every visit to the club and to provide uncompromising quality where the customer feels a greater value of service than was expected. We will deliver this experience with a commitment to our employees, ensuring they receive consistent training, encouraging them to give fair, honest, and frequent feedback, and making sure that they are always professional in manner and appearance. This “executive” level of quality service will ultimately help our employees grow in value and help our members reach their personal goals.

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ClassesF2 Velocity

Build the body you desire with intense calorie burner.

Have a good time when you hit the gym.

Flight TRXBlast fat and boost your endurance.

TBTPush yourself. Then push yourself again.

Hot YogaHeated up to 100 degrees.

PRIME IMPACTSquat deeper, live healthier, and train smarter.

Create a stronger and healthier lifestyle.

BarreSculpt your lower body.

2BFitAchieve the body you’ve always dream of.

R.A.W.Create your ideal version of your body.

Cycle Yoga FlowIncrease your flexibility, strength and posture.

Gear up and take a ride with us.

BoxingPunch, lift, throw, slam, and sweat your way to your fitness goals.

Pilates MatDevelop a connection between the body and mind.

TBCDevelop your core muscles.

Zumba ZATFunctional, power based workouts.

Join the party!Survivor

Super-charged cardio and cross-conditioning.

Yoga SculptA true total body work.

Cycle FlowImprove your cardiovascular endurance and range of motion.

Logo

Background Image

facebook magnifying glasssearch box

twitter




Logo

Background Image

facebook

twitter



Flight TRXBlast fat and boost your endurance

Trainer

Jump in on this high-energy class that combines a functional workout with fun to help you push yourself toward your goal—whether it’s to lose weight, get lean, or improve your body’s performance. Timed intervals allow for a “planned attack” on each exercise to help you achieve a maximum caloric burn. The class will cover a wide array of skills and intensities, combining strength, conditioning, coordination, and balance in order to help you become more adept at everyday movement. Everything is completely scalable to any and all fitness levels, so anyone can participate—it’s a great way to work off the weekend.

Mary K. Fisher, MAZach Elmore

DifficultyEveryone




Logo

Background Image

facebook

twitter



3 Days Free TrialName

Email

Phone Number

Send



LO-FIDELITY PROTOTYPE ON MOBILE DEVICES

Reviews from Membership

All about Health

All Classes

Free Trial

Logo

Navigation

facebook twitter

magnifying glass

Background Image

About UsOur Mission is to ensure that every member receives an “Executive” experience on each and every visit to the club and to provide uncompromising quality where the customer feels a greater value of service than was expected. We will deliver this experience with a commitment to our employees, ensuring they receive consistent training, encouraging them to give fair, honest, and frequent feedback, and making sure that they are always professional in manner and appearance. This “executive” level of quality service will ultimately help our employees grow in value and help our members reach their personal goals.

Gym Layout

Logo

Navigation

facebook twitter

magnifying glass

Background Image

ClassesF2



VelocityBuild the body you desire with intense calorie burner.


PRIMECreate a stronger and healthier lifestyle.


IMPACTSquat deeper, live healthier, and train smarter.


CycleGear up and take a ride with us.


Yoga FlowIncrease your flexibility, strength and posture.


Logo

Navigation

facebook twitter

magnifying glass

Background Image



LO-FIDELITY PROTOTYPE ON MOBILE DEVICES

Flight TRX

Logo

Navigation

facebook twitter

magnifying glass

Background Image

Blast fat and boost your enduranceJump in on this high-energy class that combines a functional workout with fun to help you push yourself toward your goal—whether it’s to lose weight, get lean, or improve your body’s performance. Timed intervals allow for a “planned attack” on each exercise to help you achieve a maximum caloric burn. The class will cover a wide array of skills and intensities, combining strength, conditioning, coordination, and balance in order to help you become more adept at everyday movement. Everything is completely scalable to any and all fitness levels, so anyone can participate—it’s a great way to work off the weekend.

Logo

Navigation

facebook twitter

magnifying glass

Background Image


Email

Phone Number

Send

Back to Content



HI-FIDELITY PROTOTYPE


Reviewsfrom

Membership

AllaboutHealth

AllClasses

FreeTrial


Seattle Executive Fitness Club Info MembershipClasses Training Contact Us

Reviewsfrom

Membership

AllaboutHealth

AllClasses

FreeTrial

About Us Location & Hours Rules & Regulation Club News Club Amenities



Gym Layout


ClassesF2 Velocity

Build the body you desire with intense calorie burner.




Hot YogaHeated up to 100 degrees.

PRIME IMPACTSquat deeper, live healthier, and train smarter.

Create a stronger and healthier lifestyle.



R.A.W.Create your ideal version of your body.

Cycle Yoga FlowIncrease your flexibility, strength and posture.

Gear up and take a ride with us.



TBCDevelop your core muscles.

Zumba ZATFunctional, power based workouts.

Join the party!Survivor

Super-charged cardio and cross-conditioning.

Yoga SculptA true total body work.

Cycle FlowImprove your cardiovascular endurance and range of motion.


Flight TRXBlast fat and boost your endurance

Trainer

Jump in on this high-energy class that combines a functional workout with fun to help you push yourself toward your goal—whether it’s to lose weight, get lean, or improve your body’s performance. Timed intervals allow for a “planned attack” on each exercise to help you achieve a maximum caloric burn. The class will cover a wide array of skills and intensities, combining strength, conditioning, coordination, and balance in order to help you become more adept at everyday movement. Everything is completely scalable to any and all fitness levels, so anyone can participate—it’s a great way to work off the weekend.

Mary K. Fisher, MAZach Elmore

DifficultyEveryone



Email

Phone Number

Send



HI-FIDELITY PROTOTYPE ON MOBILE DEVICES


Reviews from Membership

All about Health

All Classes

Free Trial


ClassesF2



VelocityBuild the body you desire with intense calorie burner.


PRIMECreate a stronger and healthier lifestyle.


IMPACTSquat deeper, live healthier, and train smarter.


CycleGear up and take a ride with us.


Yoga FlowIncrease your flexibility, strength and posture.




Gym Layout



HI-FIDELITY PROTOTYPE ON MOBILE DEVICES


Flight TRX

Blast fat and boost your enduranceJump in on this high-energy class that combines a functional workout with fun to help you push yourself toward your goal—whether it’s to lose weight, get lean, or improve your body’s performance. Timed intervals allow for a “planned attack” on each exercise to help you achieve a maximum caloric burn. The class will cover a wide array of skills and intensities, combining strength, conditioning, coordination, and balance in order to help you become more adept at everyday movement. Everything is completely scalable to any and all fitness levels, so anyone can participate—it’s a great way to work off the weekend.



Email

Phone Number

Send

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“fitness evolution.” Fitness Evolution. Web. 27 May. 2013. <http://www.fitnessevolution.com/>

“24hourfitness.” 24 Hour Fitness USA, Inc. Web. 27 May. 2013. <http://www.24hourfitness.com/>

“GOLD’S GYM.” GOLD’S GYM. Web. 27 May. 2013. <http://www.goldsgym.com/>

“Seattle Executive Fitness.” Seattle Executive Fitness. Web. 27 May. 2013. <http://www.seattleexecutivefitness.com>

BIBLIOGRAPHY

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web proporsal and website interactive

Documents

executive experience

website people

professional people

business people

luxurious fitness club

target audience

son george

feeling of luxury