web mastery for authors
DESCRIPTION
http://www.insiderworkshops.comKavit Haria shares his strategies for monetizing your book online via this Web Mastery for Authors presentation. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.TRANSCRIPT
![Page 1: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/1.jpg)
Web Mastery For Authors
Kavit Hariawww.InsiderMusicBusiness.comwww.InsiderWorkshops.com
![Page 2: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/2.jpg)
www.InsiderWorkshops.com
When You Harness The Power Of The Internet, Your Sales
Will Increase And Your Message Will Reach More People Faster.
![Page 3: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/3.jpg)
www.InsiderWorkshops.com
Web Marketing Is1) Creating An Online Presence2) Driving Visitors To Your Site3) Engaging Them With Compeilling Content4) Converting Prospects Into Customers5) Tracking & Measuring Everything
![Page 4: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/4.jpg)
www.InsiderWorkshops.com
“How To Create The Best Book Website”
![Page 5: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/5.jpg)
www.InsiderWorkshops.com
Two GroupsFor Book Prospects
For Book Customers
![Page 6: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/6.jpg)
www.InsiderWorkshops.com
Book ProspectsThe purpose of this site is to turn your visitors
into book owners. Nothing else.
No distractions.
![Page 7: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/7.jpg)
www.InsiderWorkshops.com
Book CustomersThey already have the book. Feed them with more resources. Sell them other things.
![Page 8: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/8.jpg)
www.InsiderWorkshops.com
BLOG
SQUEEZE PAGE
SALES PAGE
THANKS PAGE
TRAFFIC
AWEBER
![Page 9: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/9.jpg)
www.InsiderWorkshops.com
Web Marketing Is1) Creating An Online Presence2) Driving Visitors To Your Site3) Engaging Them With Compelling Content4) Converting Prospects Into Customers5) Tracking & Measuring Everything
![Page 10: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/10.jpg)
Traffic Generation
![Page 11: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/11.jpg)
![Page 12: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/12.jpg)
First, What Is Marketing?
![Page 13: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/13.jpg)
Marketing Is About Two Things: Customer
Acquisition and Customer Nurturing.
![Page 14: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/14.jpg)
Marketing Is About The Transfer Of Passion And
Emotion From You To Your Prospect.
![Page 15: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/15.jpg)
Marketing Revolves Around Three Things:
Market, Medium, Message
![Page 16: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/16.jpg)
Marketing Is About Communicating What You
And Your Business Are About
![Page 17: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/17.jpg)
Marketing Is About Telling Your Prospects What Value
You Have To Offer Them
![Page 18: Web Mastery for Authors](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54c79bdf4a79595b1f8b458c/html5/thumbnails/18.jpg)
www.InsiderWorkshops.com
List of ToolsDomains - www.namecheap.comHosting - www.dreamhost.com
(Coupon: FIRSTSTEPS)Aweber: $1 Trial Offer
http://setupmytrial.aweber.comBlog - www.wordpress.com