web master tools & white hat practices - mel carson, us ambassador, majestic seo
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![Page 1: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/1.jpg)
Loving Links Beyond SEO
@MelCarson
![Page 2: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/2.jpg)
@MelCarson
![Page 3: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/3.jpg)
@MelCarson
A Little Background… • “Link Intelligence” Tool
• Privately owned search engine with a distributed crawler
• Crawls 4 billions URLs a day
• Seen over 4.5 TRILLION URLs
• Knows who links to who • Scores each link with “Flow Metrics”
• Used for SEO and Digital PR
![Page 4: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/4.jpg)
@MelCarson
Links Are About Relationships
![Page 5: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/5.jpg)
@MelCarson
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@MelCarson
Quark Expeditions Example
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@MelCarson
Quark’s Majestic Summary
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@MelCarson
Explaining Flow Metrics
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@MelCarson
Explaining Flow Metrics
![Page 10: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/10.jpg)
@MelCarson
Competitor Analysis
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@MelCarson
Competitor Analysis
![Page 12: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/12.jpg)
@MelCarson
Quark’s Majestic Link Map
![Page 13: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/13.jpg)
@MelCarson
Influencer Discovery
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@MelCarson
![Page 15: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/15.jpg)
@MelCarson
Dodgy Links
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@MelCarson
Dodgy Links
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@MelCarson
More Digital PR
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@MelCarson
Dollar Shave Club PR
![Page 19: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/19.jpg)
@MelCarson
Dollar Shave Club PR
![Page 20: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/20.jpg)
@MelCarson
Dollar Shave Club PR
![Page 21: Web Master Tools & White Hat Practices - Mel Carson, US Ambassador, Majestic SEO](https://reader033.vdocuments.mx/reader033/viewer/2022051608/545689dbb1af9f33608b4b47/html5/thumbnails/21.jpg)
@MelCarson
Beijing vs. Johannesburg § joburg.org.za § beijing.gov.cn
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Comparing Geographies
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Predicting UK and French Elections
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Majestic & Link Data is Not Just for SEO
• Influencer Discovery • Digital PR • Spotting Commercial Opportunities • Uncovering Geographic Deficiencies • Predicting Stuff