web marketing with pinterest
DESCRIPTION
Autumn Consulting shares a brief explanation and ideas for using Pinterest as part of a company\'s web marketing strategy.TRANSCRIPT
Pinterest: Your Virtual PinBoard
autumn_pinterest_intro_18may12_v1.pptx May 18, 2012
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Tips for Social MarkeDng
2 h"p://pinterest.com/all/
What is Pinterest?
3 3 h"p://pinterest.com/landing/
How does Pinterest work?
4 4
Powerful, Photo-‐Based eMarke>ng • A ‘stumble-‐upon’ social networking
site and virtual pin board system • 12 million monthly users • Provides online photo-‐sharing for
people with common interests
• Let’s you make connecDons beyond your inner circle of friends, family & network
• SDmulates creaDve brainstorming
h"p://pinterest.com/all/?category=food_drink h"p://pinterest.com/all/?category=sports h"p://pinterest.com/search/?q=men+in+suits
Food Sports Apparel
Photos, Pins & Boards
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Decipher Your Pinterest Homepage
• Dynamic photo collage updated in real-‐Dme • Tracks current boards and pins from the people you follow • Updates your current boards & pins • Let’s you share boards & pins with your followers • People can also find your pins & boards by searching for keywords (i.e., men in suits, Asian food, bird watching, etc.) • Followers can then Repin your pins, Like your pins and Follow you.
h"p://pinterest.com/nathanmisirian/
Branding and MarkeDng
6 6 h"p://pinterest.com/nathanmisirian/pins/ h"p://pinterest.com/search/?q=nike
Nike Pins Men’s Apparel/Interests Pins
Contributors Travel agencies, bloggers, companies, non-‐for-‐profits and business professionals are all on Pinterest.
Process They market their products, services, specials and brands through stunning photos, clever capDons & strategic hashtags.
Results Lots of excellent word-‐of-‐mouth markeDng taking place among qualified prospects.
Strategic Pinning
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Make Each Pin Count
Pins are small, but they pack serious web-‐traffic punch.
The key is using strategic keywords and #hashtags in your cap>ons.
Think ‘tailored and searched’ keywords when wri>ng cap>ons and crea>ng boards. Consider:
• Men’s Style (instead of ‘Clothing’) • Tasty Treats (instead of ‘Desserts’) • Best of Ireland (instead of ‘Ireland’)
This helps other pinners find you faster -‐ then Repin, Like & Follow you.
h"p://pinterest.com/pin/204773114277426297/
CAPTION:
Business Growth
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When you pin a photo of a brand you love, that photo appears on the homepage of your followers.
• That photo also shows up exponen>ally on the boards of your followers’ followers.
• A"aching your website's URL or a tailored
landing page link in the cap>ons can boost serious web traffic to your site.
h"p://www.toms.com/our-‐movement/intern?icid=us-‐home-‐092011_73
How Can Pinterest Help Grow My Business?
I.e., the new Marc Jacobs bag, a Harley-‐Davidson motorcycle, or a new pair of TOMS Shoes, etc.
Industry Example: Travel
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Lonely Planet
Tailored Searches
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Qualifying Your Leads
Here’s how a prospect would ‘stumble upon’ a photo of Cork City, Ireland, that’s posted by Lonely Planet, leading them to the Lonely Planet website for more info.
Step 1: I want to go to Ireland this summer and someone recommended Cork City. I’m searching for photos on my Pinterest homepage to see it.
Step 2: I find a fantas<c photo that’s featured mul<ple <mes via repins. I want to see more.
h"p://pinterest.com/pin/17592254764788128/
Grow My Interest
11 11
Step 3: I click on the image and see past comments and the current pinner’s name (Jennifer Pike). I also see the original pin comes from lonelyplanet.com Step 4: I add a comment and choose to Follow ‘Jennifer Pike’ and a few of her boards.
h"p://pinterest.com/pin/17592254764788128/
CredenDals Maeer
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Step 5: I observe that 122 other people repinned this pin. There are also 13 Likes. This makes me think that I can trust this company & website for more info. I want to learn more. Step 6: I click on the lonelyplanet.com url/link to see what other content I can find about Cork City, Ireland.
h"p://pinterest.com/pin/17592254764788128/
Win with Tailored Content
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Step 7: The url/link takes me directly to a landing page for Lonely Planet that’s dedicated to specific info all about Cork City, Ireland. This includes: • Demographics • Thing to Do • Tips & Addi<onal Ar<cles
This makes me very happy!
h"p://pinterest.com/pin/17592254764788128/
Gain Good Clout & Visibility
14 14 h"p://pinterest.com/pin/17592254764788128/
Step 8: So I repin the photo and now the new pin shows up prominently on my homepage. It’s visible to all of my followers and my followers’ followers. I will spend more <me on lonelyplanet.com because I see that it’s a quality resource for travel info. I’ll also tell others abut my great experience. Thanks, Pinterest!
What about you?
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How can you use this?
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Powerful, Photo-‐Based eMarke>ng • Showcasing families enjoying the life
of a loved-‐one. • ConsulDng with high profile clients • DepicDng new products or
innovaDon
• Show saDsfied business clients
• Influencing your customers/prospects
Clients Peace Success