Web Marketing in AlabamaBe Easy on Yourself,

Recycle Your Construction Marketing

www.genesisnetdevelopment.com

The BUZZWORDSContent and Blogging

Two most common words you'll findif you search for modern marketing

Here isthe reality:

Some people don't have timeto blog or they really don'twant to blog.

For writers, blogging getsthem excited. For people whoweren't born a writer, it’s themost daunting of tasks.

Be easy onyourself,

here's how you can actuallyproduce content and use it foryour construction marketing.

Bloggingis in!

Remember:You can't succeed onlinewithout blogging.

61% 37%

of marketers say blogs are the most 

valuable type of content marketing

of U.S. online consumers have made a purchase 

based on recommendations 

from a blog.

BLOGGING* must be a reality

* a perfect landing page for customers

* enables you to provide answers, which Google enjoys and so do your customer

BLOGS* allow you to cover the whole spectrum of your work in a neat, exciting, educational and valuable format

* it doesn't mean "text heavy"

* are so much more than text. They tell stories with text, visuals, infographics, videos, slides and more

A blog is your platform to do whateveryou prefer to enable your audience.

Don’tReinvent theWheel, Please

Remember:"Create less, promote more."- Salma Jafri

Promote or recycle the material you already have,such as brochures, flyers, emails,

instructions, processes, etc.

HERE ARE SOME IDEAS

1. Explain your building process in a blog.

2. Do you offer a unique service? Explain it within a blog.

3. Are there questions you continue to receive from customers? Answer those in a blog.

4. Can you better educate your customers? Teach your audience with a blog.

5. Do you have a brochure that educates? Reuse the information in a blog.

6. Have you already blogged some? Go deeper with the topic or topics you wrote about.

Find a Writerin YourConstructionBusinessRemember:Someone who does write well.

Someone who has to be descent at writing and cantake a good stab at repurposing your content for

marketing your construction company.

Then, add content creation to their job descriptionand consider paying them a bit extra to expand

content, which is actually up to you.

As the business owner or manager, one way you canhelp your writer is to let them interview you.

{ }INTERVIEW > NOTES > BLOG

PublishingContent andReusing,Over & OverRemember:Blog is not the end to youronline constructionmarketing. It can be reused ina multitude of simple ways.

Try Slideshare.net, Scribd,YouTube, Vimeo and more.

Why repurpose?The more useful and valuable content you share

across the web, the more exposure you buildand the more you links you create

(coming back to your site).

Need more information?

Genesis Net Development

Visit our websitewww.genesisnetdevelopment.com