web marketing hero for chambers of commerce
DESCRIPTION
Empower your members. Add value to a membership. Create a new revenue stream.TRANSCRIPT
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Web Marketing Hero forChambers of Commerce
Empower Your MembersAdd Value to a Membership
Create a New Revenue Stream
Thursday, January 24, 2013
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The Genesis
Biz’s overwhelmed, don’t know where to start, and don’t have time
Created as a one-stop resource for our clients after training
Training available at THEIR CONVENIENCE, anytime, anywhere, on any device
Thursday, January 24, 2013
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What is it?One-Stop Web Marketing Classroom for your Members
On-demand video tutorials and marketing
materials
Bi-Weekly Email
Newsletters
Bi-MonthlyWebinars
Bi-Annual eBooks
Thursday, January 24, 2013
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Online Classroom
Over 7 hours of Facebook and Web Marketing Tutorial Videos (smartly organized and short)
Dozens of In-Store Marketing Materials and eBooks (in-store signs, sign up forms, etc.)
e.g. “Blueprint: Your Website” & “Checklist: Online Promotions”
Thursday, January 24, 2013
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Bi-Weekly Email Newsletters
Covers all Web Marketing Topics/Platforms
Simple Tips and Tricks that are easy to implement
Keeps Members Up-to-Date on Social Media News
Keeps Members Focused and Inspired
Thursday, January 24, 2013
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Bi-Monthly Webinars
Covers all Web Marketing Topics
Facebook, Pinterest, Email Marketing, Twitter, Website, etc.
e.g. “How to Collect Email Leads via Facebook”
e.g. “Cash Mob Best Practices and Tips”
e.g. “5 Ways to use Pinterest for Your Biz”
Thursday, January 24, 2013
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In depth web marketing strategies available on any eReader or printed
Branded with YOUR CHAMBER’S LOGO
Distribute to all new and current members
Bi-Yearly eBooks
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Empower Your Members
Provide your members with invaluable web marketing training, available anytime, anywhere, on any device
Provide your members a one-stop web marketing solution
Help your members bring in more customers, more sales, and more clients
Works for both b2c and b2b
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Add Value to a Membership
Create incentive for new member sign ups
Help retain current members by providing them this invaluable training
Help fulfill your mission to promote, educate and support a vital business community.
Thursday, January 24, 2013
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Create a New Revenue Stream - Part 1
Chamber receives free tickets to bi-monthly $99 webinars...Chamber may charge a reduced rate, give out to VIPs, etc.
Chamber may create an event around the webinar, charge entry fee, and have member social media pros ready to implement the training
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Create a New Revenue Stream - Part 2
eBook Sponsorships - Chamber is free to find and charge sponsors for the eBook. Front cover, back cover, printed for free, etc.
eBook Lead Generation - Chamber is free to use eBooks for lead generation on both its website and Facebook Page
Thursday, January 24, 2013
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Create a New Revenue Stream - BONUS
BONUS - Special tutorial section for Chambers, showing how to monetize its Facebook Page, using techniques very few people actually know about (our favorite includes building up your chamber's ad network, then selling access to it to your members)
BONUS - We create a custom Facebook tab/app to display the eBook and promote WMH as one great reason to join the Chamber
Thursday, January 24, 2013
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Options$129/month ($1499 annual option)
2 eBooks/year
Web Marketing Hero
Custom Facebook App
$149/month ($1599 annual option)
2 eBooks/year
Web Marketing Hero
Custom Facebook App
Bi-Weekly Emails
20 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate.
$399/month ($4000 annual option)
2 eBooks/year
Web Marketing Hero
Custom Facebook App
Bi-Weekly Emails
50 Tickets to 6 Webinars Valued at $99 that you can sell at a discounted rate.
1 hour consulting/month
Thursday, January 24, 2013
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The Math
20 Webinar Tickets x $20 = $400 (six times/year = $2400, +$800 for the year)
2 eBooks x $200 sponsorship = $400
Facebook Advertising Admin Access = $50 per use
Or, raise membership fee a small amount ($5) to offset cost
Hypothetical - $149/month plan
Thursday, January 24, 2013
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Does it Work?
Thursday, January 24, 2013
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Summary
Empower members to take control of their web marketing
Add value to a Chamber membership ($399 a la carte value)
Create a new revenue stream for the Chamber
Thursday, January 24, 2013