Web Makeovers Powered by NerdsWeb Makeovers

Powered by NerdsAn Employee Review for Your Website

Luke BucklinLuke BucklinPresident, Sierra Bravo

Mike JohnsonMike JohnsonUser Experience Manager, Sierra BravoMolly Kennedy

LagesonMolly Kennedy

LagesonVolunteer Coordinator, Store to Door

Sierra Who?Sierra Who?Sierra Bravo is a web development company that specializes in helping businesses get

more value from their website through business system integration and business

process automation.

Store to DoorStore to DoorStore To Door shops for & delivers

groceries to approximately 500 households a week. Serving over 1,000 adults who are unable to shop for themselves, we partner with five strategically-located Cub Foods to deliver competitively-priced, quality

products.

Coaching the Office

Underachiever

Coaching the Office

UnderachieverAn Employee Review for Your Website

Why Don’t You Get the Most Out of Your Website?

Why Don’t You Get the Most Out of Your Website?

Site Productivity Killers

Site Productivity Killers

• Unclear Purpose

• No Meaningful Metrics

• Lack of Proactive Direction

• Absence of Goals

• Poor Perception of Possibilities

• Unclear of Site’s Role in Overall Success

Your Website is Not a Copy

Machine

Your Website is Not a Copy

Machine

Your site is a lot more like an employee than it is like a piece of equipment.

What Are Employee Reviews For?

What Are Employee Reviews For?

•Unclear Purpose

•No Meaningful Metrics

•Lack of Proactive Direction

•Absence of Goals

•Poor Perception of Possibilities

•Unclear of Site’s Role in Overall Business Success

Define Responsibilities

Rate Performance

Coach Performance

Set Goals and Standards

Assess the Adequacy of tools

Communicate the “Big Picture”

An Employee Review

For Your Site

An Employee Review

For Your Site

Who’s the Boss?Who’s the Boss?

Website Employee Review

Website Employee Review

• (Re) Define Responsibilities

• Performance Evaluation

• Identify Success Metrics

• Review\Set Goals

Questions?Questions?

Define Responsibilities

Define Responsibilities

Who is Your Website For?Who is Your Website For?

• Donors?

• Volunteers?

• Board Members?

• Clients?

What Is Your Site’s Job?What Is Your Site’s Job?

Your Company’s Hardest-Working Underachiever

Your Company’s Hardest-Working Underachiever

Angela in Accounting

8x5x50 = 2,000 Hrs

Your Website24x7x52 = 8,736

Hrs

Angela in Accounting

8x5x50 = 2,000 Hrs

Your Website24x7x52 = 8,736

Hrs

Performance EvaluationPerformance Evaluation

•Personal Appearance

•Productivity

•Job Knowledge

•Client Interaction

•Attendance & Punctuality

•Initiative

Personal AppearancePersonal Appearance

Dress for SuccessDress for SuccessStudies show it takes less than a second

for visitors to form a subconscious opinion about your company based on the

appearance of your homepage.

Matching AccessoriesMatching

AccessoriesYour website is part of your total

marketing package.

Questions To Consider

Questions To Consider

• Does your site look like it belongs to a successful organization?

• Is your site self-explanatory to visitors?

• Is your site geared towards your largest or most important audience?

Questions?Questions?

ProductivityProductivity

Working Hard or Hardly Working?Working Hard or Hardly Working?How does your website contribute

to your success?

Crazy EggCrazy Egg

• See what’s hot & what’s not on your site

• Where are people clicking?

• Use this information to improve

How Free is Free?How Free is Free?Spending Time vs. Spending Money

Quick & EasySocial Media

Tools

Quick & EasySocial Media

Tools

Facebook Fan Page

Facebook Fan Page

• 150 Million Active Users

• Easily communicate with potential volunteers, donors, and supporters

• Easy to set up, costs nothing

TwitterTwitter

• Microblogging platform

• Only 140 character tweets, means you don’t spend too much time wondering what to say

• Grew 900% in 2008

Questions to Consider

Questions to Consider

• Does your site have the tools to fulfill its responsibilities?

• What are the areas that your site has been successful?

• Are there ways to expand service in those areas?

• Do you have a plan for measuring your site’s productivity?

Questions?Questions?

Job KnowledgeJob Knowledge

How Smart Is Your Site?

How Smart Is Your Site?

When it comes to charming search engines and visitors, content is king.

BloggingBlogging

• Blogspot/Wordpress/Typepad

• Free blog hosting, ready-made templates

• Good for SEO, syndicate content via RSS

Content IdeasContent Ideas

• Repurpose Newsletters

• Reuse Press Releases

• Podcasts

• Case Studies and Testimonials

Questions to Consider

Questions to Consider

• Does the site provide all available information to visitors?

• Is there information in other offline media that isn’t available online?

• Does your site provide content that would interest our prospects?

• Is it easy to update the site content?

Questions?Questions?

Client Interaction

Client Interaction

Make It Really, Really Easy

Make It Really, Really Easy

Collecting Donations

& New Volunteers

Collecting Donations

& New Volunteers

• Make donating easy as possible

• Small amounts makes it an ‘impulse buy’

• Simple forms don’t scare visitors

• Attract a new kind of volunteer

• Bloggers to provide content

• Web nerds to provide tech assistance

“Call Me”“Call Me”Some people don’t like the internet.

Questions to Consider

Questions to Consider

• Are the top tasks you’d like your visitors to perform completely obvious?

• Is it easy to perform those tasks?

• Are you providing an offline alternative?

Questions?Questions?

Attendance & PunctualityAttendance & Punctuality

Calling in SickCalling in SickDon’t find out your site is down from

angry visitors.

Emergency Contact Info

Emergency Contact Info

Don’t let your visitors come up against a brick wall in the event of an error or a broken link.

Ready for Work?Ready for Work?You wouldn’t send out a newsletter that was “under construction” why is

your site any different?

Questions to Consider

Questions to Consider

• Do you have systems in place to notify you if your site fails?

• Have you used one of the free tools to check your site for broken links?

• Does your site provide a “friendly” page not found error?

• Does your site have any pages that are perpetually “under construction”?

Questions?Questions?

InitiativeInitiative

Getting NoticedGetting NoticedThe best site in the world doesn’t do your company any good unless people find it.

“Check Out Our Website”

“Check Out Our Website”

You should be saying this all the time.

Self StarterSelf StarterThe first step in attracting visitors is to build a site people would want to visit.

Google AlertsGoogle Alerts

• Find out whose talking about you

• Gives you Twitter & Blog Fodder

• Open a dialog with clients, donors, and volunteers

Questions to Consider

Questions to Consider

• Are you promoting your website enough?

• Is your site positioned to attract relevant visitors?

• Are people finding your site using the keywords you expected?

Questions?Questions?

Performance IndicatorsPerformance Indicators

Measuring Traffic

and Success

Measuring Traffic

and Success

Google AnalyticsGoogle Analytics

• How many visitors?

• Where are they coming from?

• What are they reading?

Questions to Consider

Questions to Consider

• Do you know how to analyze the traffic data from your site?

• Do you have the tools to measure conversions online?

• Do your visitors have a way to provide feedback?

Setting GoalsSetting Goals

Start SmallStart SmallIf you’re new to the web start with one or two simple goals and go from

there.

Don’t Kid YourselfDon’t Kid Yourself

Correlate your goals with objective metrics whenever you can.

Tips for Getting Started

Tips for Getting Started

• Use your reviews as a plan

• Working with a consultant

• Be prepared

• What to communicate

• Bridge the gap between Marketing & Tech

Questions?Questions?Find links & this presentation at:

http://blog.nerdery.com