Hosting is a good business

great

* Source: Pluggd.in, Zinnov Research

Indian SME’s market is worth

And growing at 20% YOY*

USD 5 Billion

USD 352 MN is the estimated size of the Indian SAAS market in 2012. it was USD 10mn in 2009.

That’s 35x growth*

* Source: Spring board Research

Cloud computing in India is expected to grow from USD 400 million to USD 4.5 billion by 2015.

* Source: Zinnov Research

But

Why are we talking about cloud?

Cloud is a combination

Shared hosting Dedicated hosting

Managed hosting Virtualized hosting

VPS hosting

&Mid market & SME will demand custom-built solutions at enterprise level quality and a great price.

Every IT product will have a cloud alternative. The only determinant would be the ticket price.

A long term viewA short term view

The cloud landscape has changed the nature of your competition

These are your new neighbors

?But,what is the cloud

Is not about virtualization, OPEX, Security & savings.

Cloud

IT IS ABOUT NEW IDEAS OF DELIVERING BETTER IT SERVICES

Growing on the cloudneeds a new line of thinking & the Right Strategy

The Value Added Reseller Strategy++-

Opportunity to move up the value chain

Longer gestation period,

Deeper client engagements

The Space Reseller Strategy+ Simpler business dynamics, shorter sales

cycle

- Low-value vendor business

Direct competition with infrastructure providers

-

The Application Vendor strategy++

Leverage wealth of readily available applications

Easily adaptable to niche markets

More opportunities, especially in SME segment

+ Better leverage on investments with the SaaS model

+

The cloud Infrastructure strategy

+

+

-

A fast developing market for IaaS

Quality of infrastructure available has improved significantly

Uni-dimensional service

4 Possible strategies

for the business

And we think…That the future of the hosting business lies in applications.

* Estimated revenue FY 2013

Apps cloud strategy needs

A new setof building blocks

Finding the right applications for your market

Building block no. 1

The applications landscape is flush with 1000’s of niche applications

Building a team with high domain knowledge

Building block no. 2

LinuxSAP

Cloud

Messaging & OS

Windows

DR on Demand

Data Assuranc

e

Databases

Network

Program management

IT Infrastructure

Security

CRM teamCtrlS Academy

Competency teams.Trained, tested and prepared.

High-end, multi location enterprise cloud infrastructure

Building block no. 3:

Unparalleled connectivity with Fully redundant infrastructure and high availability bandwidth

Building block no. 4

A RELIABLE PARTNER YOU WOULD TRUST BLINDLY

Building block no. 5

Never poach a friends preyTotal ownership for value creationGrowth for both

World-class Datacenter infrastructure, right here in India

Custom built DC of 2 lakh sq.ft for

10 year scalability

State of the art technology for

best efficiency metric in India

Unparalleled connectivity with every major Telco and ISP in India and direct connectivity to Nixi

1. Choose the right applications

2. Build a team with a high domain knowledge

3. Develop or hire high end network connectivity

4. Build or hire A high end cloud infrastructure

Summary: the building blocks of the hosting business

5. Hire the best possible dc infrastructure

So, what’s the CtrlS story?

* Estimated revenue FY 2013

We are growing at a rate of

50% YOYFor the past 3 years

Featured in TOP 10 of the growth category

Fastest growing

company in the growth category

350 people strong and getting to 600 by end of FY ‘13

250 new clients added in FY’11

Invested. Additional 120 crores committed in FY’12-13

250 crores +

* Estimated revenue FY 2013

Poised to

take-off to90%growth in FY ‘12-13

This is what they said

Thank you