Web-enabled Creativity: A Social Process

Shiona Webster, Konstantinos Zachos, Neil Maiden

Centre for Human Computer Interaction DesignCity University London

Objectives• Describe and evaluate new descriptive model

of social creativity and learning• engage users in challenging and enjoyable

situations that can spur creativity• feed the learning process with relevant

information that can inspire users• enable the externalization of ideas• employ game mechanics to

leverage social evaluationto motivate creative activities

Centre for Creativity in Professional Practice

Model of Social Creativity and Learning• Shneiderman’s model of social creativity

(GENEX Framework)

• Boden’s theory of search spaces

• Vygotsky’s conceptualisation of the zone of proximal development (ZPD)

• Flow model (Csíkszentmihályi, Sawyer)

• Gamification and Self-Determination Theory

Centre for Creativity in Professional Practice

Model of Social Creativity and Learning

Goal 1

Goal 2

Goal 3

Goal N

FlowZPD

Anxiety

Boredom

Zone of Proxim

al Development

Task

Cha

lleng

es

Domain-specific knowledge

AA

BB

Creative Search

Activity

Centre for Creativity in Professional Practice

Theory of Creative Search Spaces

Employ game mechanics to set intermediate goals in search space

Problem

Solution

?

Solution

Problem

Centre for Creativity in Professional Practice

Collaborative Learning model

Flow

ZPD

Anxiety

Boredom

Zone of Proxim

al Development

Chal

leng

e le

vel

Domain-specific knowledge

Centre for Creativity in Professional Practice

Model of Social Creativity and Learning

Goal 1

Goal 2

Goal 3

Goal N

FlowZPD

Anxiety

Boredom

Zone of Proxim

al Development

Task

Cha

lleng

es

Domain-specific knowledge

AA

BB

Creative Search

Activity

to enter a stateof flow:

1.Goals

2.Balance

3.Feedback

Centre for Creativity in Professional Practice

FlowZPD

Creativity-supported Feedback Service

Donate

Colle

ct

Social Creativity services

Rela

te

Relate

Create

Relate

Shneiderman’s GENEX framework

Centre for Creativity in Professional Practice

Model of Social Creativity and Learning

Goal 1

Goal 2

Goal 3

Goal N

FlowZPD

Anxiety

Boredom

Zone of Proxim

al Development

Task

Cha

lleng

es

Domain-specific knowledge

AA

BB

Creative Search

Activity

Centre for Creativity in Professional Practice

Creativity-supported Feedback Service

Donate

Colle

ct

Social Creativity services

Rela

te

Relate

Create

Relate

Shneiderman’s GENEX framework

Centre for Creativity in Professional Practice

Internet-enabled Creativity services • E.g. Constraint removal

“Launched as the Nuova (new) 500 in July 1957, it was a cheap and practical town car. Measuring only 3 metres long….”

…Imagine the car does not measure 3 meters long

Centre for Creativity in Professional Practice

Inspiration from search and browsing

Centre for Creativity in Professional Practice