Web development – www.northtyneside.gov.uk

Lee Weatherburn

Web, Print & Design Manager

Where was the Council’s website?

Old and unsupported technology – limitations reached

Appearance – cluttered and difficult to navigate

Content – not well managed, out of date, inaccurate

Search engine – developed in house, unreliable results

Analytics – limited/unable to shape development

Usage – increasing number of visitors to the site

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What we were asked for when consulting...

A powerful search facility

Clear navigation

Uncluttered screens

Most popular tasks accessible from home page

Clear content with no technical jargon

Mobile friendly

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Guiding principles

Design will be around the user, not the organisation

Content will be concise (less is more!) and consistent

If someone else does it – link to it

Imagery will not be used as decoration, it must have a purpose

External links should be well considered and explained

Design will not be for a computer screen, the content must be

responsive (easy to view on a mobile device)

Popular content will be more prominent – fed by visitor stats, call

centre traffic and feedback

Feedback will be encouraged and acted upon

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Key developments

Site developed in Drupal (open source platform)

Fully responsive (mobile friendly)

New and improved taxonomy

Search engine procured and implemented

Auto back-up and fail over

Improved analytics in place

Geographic content

Social media integration

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Thank you for your interest

Any questions?