BRAND CONCEPTTO N I TAY L O R

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Suggested colors: bold feminine

Type treatments are a contrast between heart & strength

Pops of bright color for headings

IDEAS

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B&W photos with a red gradient

This brand design is one of contrasts… heart and strength, femininity and masculinity, design and space.

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4 Lots o’ white space

STRATEGY BRIEF

GOAL: To give small businesses the website experience that they deserve.

MANIFESTO Bullshit free zone.

TOOL: Web design, development, support

METAPHORS: Watching out for the underdog, Competition-based metaphors.

STYLE: Strong, yet full of heart. Bold, yet approachable.

MARKET: Websites for local businesses (KC, eventually FL)

LOVE IT?

N E X T S T E P : Let me know your thoughts. Your gut

reaction, likes, any pieces that feel off the mark. I’ll be developing the rest of your

brand from this foundation.