web design - visual decisions & user experience
DESCRIPTION
The design portion of the talk "Planning a Website: Design, Content, & Development", presented by Karla Santi.TRANSCRIPT
web design
visual decisions & user experience
who am I ?
the project process
sales cs design
front-end dev
development
QA/testing launch
the design process
● mood boards
the design process
● mood boards
● static mocks
the design process
● mood boards
● static mocks
● client feedback
the design process
● mood boards
● static mocks
● client feedback
● front-end development
● design QA
the evolving process
● mobile first design
● interactive mock-ups
● new tools = new methods
what makes “good” web design?
tastes evolve
● “Flashy” sites were cool
tastes evolve
● “Flashy” sites were cool
● being unique was a must
tastes evolve
● “Flashy” sites were cool
● being unique was a must
● background music!!
● load intro...
today’s expectations
● users want familiarity
○ buttons, menus, interactions
○ usability
today’s expectations
● users want familiarity
○ buttons, menus, interactions
○ usability
● heat mapping & analytics
today’s expectations
● users want familiarity
○ buttons, menus, interactions
○ usability
● heat mapping & analytics
● unique to the brand
basic design principles
● less is more
○ simple is hard
basic design principles
● less is more
○ simple is hard
● typography matters
“95% of the information on the web is written language. It is only logical to say
that a web designer should get good training in the main discipline of shaping
written information, in other words: Typography.” - Oliver Reichenstein
basic design principles
● less is more
○ simple is hard
● typography matters
● typography vs. typeface
basic design principles
● color palette
○ Adobe Kuler
○ set styles across site
● white space
● grid systems
tools & applications
themes & hosted sites
● purchased CMS themes
● hosted subscriptions
