web design for non-web
TRANSCRIPT
Matt Smyth As the Director of User Experience, Matt’s a web wizard who knows how to balance user-friendly technology with eye-catching design. During his 10 years in the tech world, Matt was responsible for creating some of the first iPhone and Twitter apps.
Welcome to Web Design for Non-Web Designers
we will be starting in a few minutes Colin M. Roth
A branding and marketing expert
specializing in digital promotions. Colin
incorporates the latest marketing trends and
research into his campaigns, often
performing A/B tests and analyzing the
results, maximizing conversion rates
Ask us questions!
(we won’t bite, promise) We will try to answers them in real time, any we don’t get to in
the webinar we will answer after.
Website Design for Non-Web Designers
Colin M. Roth Digital Marketing Manager [email protected]
Who are we?
Matt Smyth Director, UX
Website Design for Non-Web Designers
Poll: How do you design your
website now?
1.Squarespace/Weebly/Shopify 2.ESP Websites for Suppliers 3.We paid someone to design it for us 4.We created one internally 5.I don’t have a website
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.Don’t add every category, focus on the important ones
2.Make sure you have a clear navigation hierarchy
3.Fixed navigation is better for the user
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.Split up your products into a few major categories
2.If you have a special, put it in the forefront of your homepage
3.Use your homepage to feature inventory you’re trying to get rid of
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.You need to showcase your story, just not always on the homepage
2.Break your story up with pictures and short paragraphs
3.Show your pretty face off
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.Search is crucial for success 2.Make sure your product results are
correct 3.ESP Websites have a cool plug that
does all this for you
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.Let users know when they do something right – great way is with hover animations
2.Don’t go over board with animations, it will ultimately destroy your website
Website Design for Non Web Designers
Okay… So What’s The
Important Stuff?
1.Your landing page for an ad should go to a specific page
2.Sending users to a product page is the best way to close a sale
3.Reference where the user came from
Website Design for Non-Web Designers
Okay… So What’s The
Important Stuff?
1.Your homepage should be similar to your product page
2.Use the same font, colors, ect. 3.Try to include the same amount of
information for each product
Website Design for Non-Web Designers