Web Design andDigital Literacy

Initial impressions: Is this a good website? Why/why not?

(One reason)

How People Find Your Website

What search terms did you use when you were

researching your project?

Take-aways

• Use search terms in titles & headings• Simple…• …but not too simple• Catchy

Quick Decisions

“How Long Do Users Stay on Web Pages?” useit.com

Take-aways

• Color scheme• Layout: Clear, uncluttered• Keywords must be visible

Organization

Eyetracking: Where do people look?

“F-Shaped Pattern For Reading Web Content” useit.com

Take-aways

• First sentence or two: tell readers what topic is• One paragraph = one idea• Not too much text per page• Not too much text per paragraph