web copy that sells (content marketing and optin offers)
TRANSCRIPT
![Page 1: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/1.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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All you needto know about
Content
Marketing and
Optin Offers
HOW TO WRITE WEBCOPY
THAT SELLS (PART 3)
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
What do you do AFTER people visit your website
and read your webcopy?
![Page 2: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/2.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 2/22
What do YOU do AFTER peoplevisit your website and read
your webcopy?
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 3: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/3.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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CONTENT MARKETING
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
People read content in different formats.
![Page 4: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/4.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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People read content in different formats. Some people like to read, others prefer to listen, while most
want to watch.
CONTENT MARKETING
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 5: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/5.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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![Page 6: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/6.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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This is known as “Content Syndication”
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 7: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/7.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 7/22
This is known as “Content Syndication”
You can share your content on:
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 8: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/8.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 8/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 9: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/9.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 9/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 10: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/10.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 10/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
Scribd, Docstoc, Digg, Academia.edu, Tumblr
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 11: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/11.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 11/22
This is known as “Content Syndication”
You can share your content on:
Social Media: Facebook, Twitter, LinkedIn, Pinterest, Google Plus
YouTube, Vimeo, Viddler, Metacafe, Vine (a 7 seconds CTA can work
wonders in brining people on your website)
Scribd, Docstoc, Digg, Academia.edu, Tumblr
iTunes, SoundCloud
SHARING YOUR CONTENT ONLINE
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 12: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/12.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 12/22
Normally, an Optin Offer is put on a website’s homepage.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 13: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/13.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 13/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 14: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/14.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 14/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
It works as a sor t of trade: a visitor gets something valuable
in exchange for their name and email address.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 15: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/15.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 15/22
Normally, an Optin Offer is put on a website’s homepage .
When it is placed on a dedicated page we call it a Landing
Page.
It works as a sor t of trade: a visitor gets something valuable
in exchange for their name and email address.
The contribution of a good copywriter is VITAL for optin of fers
which CONVERT.
OPTIN OFFERS
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
![Page 16: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/16.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 16/22
OPTIN PAGE EXAMPLES
![Page 17: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/17.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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OPTIN PAGE EXAMPLES
![Page 18: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/18.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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OPTIN PAGE EXAMPLES
![Page 19: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/19.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 19/22
OPTIN PAGE EXAMPLES
![Page 20: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/20.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
http://slidepdf.com/reader/full/web-copy-that-sells-content-marketing-and-optin-offers 20/22
OPTIN PAGE EXAMPLES
![Page 21: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/21.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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Download your FREE template for homepage optin offers .
FREE OPTIN TEMPLATE!
![Page 22: Web Copy That Sells (Content Marketing and Optin Offers)](https://reader035.vdocuments.mx/reader035/viewer/2022081513/577cd9291a28ab9e78a2dd71/html5/thumbnails/22.jpg)
7/30/2019 Web Copy That Sells (Content Marketing and Optin Offers)
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