web content management: two schools, two philosophies, two solutions (243862006)
TRANSCRIPT
8/10/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)
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Web Content Management: Two Schools,Two Philosophies, Two Solutions
Mark Albert – George Washington University
Aren Cambre – Southern Methodist University
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The Products
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The products
● GW: Drupal● SMU: Sitecore
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The Institution
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Institutional relationships
GW: External RelationsSMU: Integrated Marketing
(Public Affairs)
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Selection process
GW: stakeholders, RFP, demos,scoring
SMU: Gartner, CMS Watch ,RFP, expert-driven
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Where are you in your CMS world?
Have open-source CMS
Have commercial CMSDoing CMS source selectionThinking about CMS
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The Cost
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Software acquisition cost
● GW: free software, expensiveknowledge
● SMU: upfront licensing andtraining
Overall start-up cost roughly equal!
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Total Cost of Ownership
GW: continuous development -higher opex
SMU: higher capex, lower opex
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Staffing
GW: 2.75 FTESMU: 2 FTE
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The Software
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Product Orientation
GW: developer-oriented, agilefeature set
SMU: developer-oriented, agilefeature set
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Flexibility
GW: extreme =Dates/Dollars/Deliverables
SMU: API to extend
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Code reuse across enterprise
GW: easy feature reuseSMU: easy feature reuse
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Content Reuse
GW: easy, not out-of-the-boxSMU: easy, built in
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Enterprise suitability
GW : many sites, “cookie factory” SMU: one site
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OOTB readiness
GW: Drupal limited, requiresmodules
SMU: Sitecore ready from start
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Features roadmap
GW: stakeholder demand +module availability
SMU: Sitecore has featureroadmaps
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Systems integration
GW: available but intentionallylimited
SMU: .NET Frameworkstack/utilities
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Network diagram (GW)
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Network diagram (SMU)
wcmqadev environment
SQL Server
Netscaler
wcmstageauthoring environment
wwwcontent deliveryenvironment 1
wwwcontent deliveryenvironment 2
SQL Server cluster
teh interwebs and tubes
firewallzors
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The Process
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Time to market
GW: 7 months pilot + 5 monthscookie factory + 7 months
migrationSMU: 4 months pilot + 6 yearsmigration
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What is your development/designresourcing?
In-house
OutsourcedHybrid
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Development/design resourcing
GW: in-house developersSMU: in-house developers
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Product support - In/Out
GWo In-house: 2 FTE developers, 1.25 FTE server supporto Outside: custom support options
SMUo In-house: 2 FTEs of Sitecore developers and productowners
o Outside: vendor support
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Upgrades
GW: testing, variable complexitySMU: major upgrade = 1
business day
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Upgrade frequency
GW: planned for every 6 monthsSMU: once a year
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Routine maintenance
GW: weekly, outage window,stakeholder notification
SMU: during business hours,rare outages
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The Risk
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Risks
GW: for-profit transitionSMU: vendor company
health/acquisition
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Vulnerabilities
GW: Drupal community quickwith fixes
SMU: no change required due tovulnerability
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Exit strategy
GW: have access to all dataSMU: have access to all data
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What is your hosting model?
In-house
OutsourcedHybrid
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Hosting opportunities
GW: in-house, cloud, colocation,third-party
SMU: in-house, cloud,colocation, vendor
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Business continuity
GW: assembled on ownSMU: hot failover, geographically
dispersed cluster
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The end
GW: Mark Albert – [email protected]
SMU: Aren Cambre – [email protected]
Thoughts?Questions?Comments?
Concerns?
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