8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 1/41

Web Content Management: Two Schools,

Two Philosophies, Two SolutionsMark Albert – George Washington University

 Aren Cambre – Southern Methodist University

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 2/41

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 3/41

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 4/41

The products

● GW: Drupal

● SMU: Sitecore

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 5/41

The Institution

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 6/41

Institutional relationships

GW: External Relations

SMU: Integrated Marketing

(Public Affairs)

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 7/41

Selection process

GW: stakeholders, RFP, demos,

scoring

SMU: Gartner, CMS Watch,

RFP, expert-driven

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 8/41

Where are you in your CMS world?

Have open-source CMS

Have commercial CMS

Doing CMS source selectionThinking about CMS

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 9/41

The Cost

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 10/41

Software acquisition cost

● GW: free software, expensive

knowledge

● SMU: upfront licensing and

training

Overall start-up cost roughly equal!

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 11/41

Total Cost of Ownership

GW: continuous development -

higher opex

SMU: higher capex, lower opex

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 12/41

Staffing

GW: 2.75 FTE

SMU: 2 FTE

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 13/41

The Software

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 14/41

Product Orientation

GW: developer-oriented, agile

feature set

SMU: developer-oriented, agile

feature set

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 15/41

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 16/41

Code reuse across enterprise

GW: easy feature reuse

SMU: easy feature reuse

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 17/41

Content Reuse

GW: easy, not out-of-the-box

SMU: easy, built in

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 18/41

Enterprise suitability

GW: many sites, “cookie factory”

SMU: one site

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 19/41

OOTB readiness

GW: Drupal limited, requires

modules

SMU: Sitecore ready from start

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 20/41

Features roadmap

GW: stakeholder demand +

module availability

SMU: Sitecore has feature

roadmaps

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 21/41

Usability

GW: works well

SMU: tree-based content

architecture

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 22/41

Systems integration

GW: available but intentionally

limited

SMU: .NET Framework

stack/utilities

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 23/41

Network diagram (GW)

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 24/41

Network diagram (SMU)

wcmqa

dev 

environment

SQL 

Server

Netscaler

wcmstage

authoring 

environment

www

content 

delivery

environment 

1

www

content 

delivery

environment 

2

SQL 

Server 

cluster

teh 

interwebs 

and 

tubes

firewallzors

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 25/41

The Process

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 26/41

Time to market

GW: 7 months pilot + 5 months

cookie factory + 7 months

migration

SMU: 4 months pilot + 6 yearsmigration

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 27/41

What is your development/design

resourcing?

In-house

Outsourced

Hybrid

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 28/41

Development/design resourcing

GW: in-house developers

SMU: in-house developers

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 29/41

Product support - In/Out

GWo In-house: 2 FTE developers, 1.25 FTE server supporto Outside: custom support options

SMUo In-house: 2 FTEs of Sitecore developers and product

owners

o Outside: vendor support

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 30/41

Upgrades

GW: testing, variable complexity

SMU: major upgrade = 1business day

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 31/41

Upgrade frequency

GW: planned for every 6 months

SMU: once a year 

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 32/41

Routine maintenance

GW: weekly, outage window,

stakeholder notification SMU: during business hours,

rare outages

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 33/41

The Risk

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 34/41

Risks

GW: for-profit transition

SMU: vendor companyhealth/acquisition

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 35/41

Vulnerabilities

GW: Drupal community quick

with fixes SMU: no change required due to

vulnerability

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 36/41

Exit strategy

GW: have access to all data

SMU: have access to all data

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 37/41

What is your hosting model?

In-house

Outsourced

Hybrid

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 38/41

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 39/41

Business continuity

GW: assembled on own

SMU: hot failover, geographicallydispersed cluster 

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 40/41

The end

GW: Mark Albert –

malbert@gwu.edu SMU: Aren Cambre –

acambre@smu.edu

Thoughts?

Questions? Comments?

Concerns?

8/11/2019 Web Content Management: Two Schools, Two Philosophies, Two Solutions (242303292)

http://slidepdf.com/reader/full/web-content-management-two-schools-two-philosophies-two-solutions-242303292 41/41

Help Us Improve and Grow

Thank you for participating

in today’s session.

We’re very interested in your feedback. Please take

a minute to fill out the session evaluation found within

the conference mobile app, or the online agenda.