web analytics tom wojciechowski dms 446/546 - interface design
TRANSCRIPT
Web Analytics
Tom Wojciechowski
DMS 446/546 - Interface Design
What is Web Analytics?
The study of the behavior of a websites visitors.
How does this apply to a business?
How is it done?
Logfile Analysis Page Tagging Hybrid Method
Logfile Analysis
In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server.
IPRO in 1994.
Logfile Analysis
Page Views Page Visits
Logfile Analysis
Search Engine Spiders Web Cache
Page Tagging
Desire to outsource analytics AJAX solution
Logfile vs Tagging
Advantages of Logfile– Site already produces it– Reliability– Data is on companies servers– Data is in a standard format– SEO (Search Engine Optimization)– Failed requests
Logfile vs Tagging
Advantages of Tagging– JavaScript is run every time a page is
loaded.– More Flexible. Can add additional
information.– Flash interaction.– Service is housed externally.
Logfile vs Tagging - Cost
Logfile Tagging
In-houseOne time purchase
Third-partyMonthly fee
Companies technical expertise Amount of activity & number of sites
needing statistics
Hybrid Method
HealthNow’s method Logfiles - current SDC - future Webtrends vs Google Analytics
Webtrends - Demo
Google - Demo
http://www.google.com/analytics/
Metrics for designing a site
Screen Dimensions OS Browser Flash Version See if a ad campaign is successful
Questions?