web analytics analysis: how to find low-hanging fruit and a/b test ideas
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Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
@shanelle_mullin
We’ll cover…
1. Cross-browser and cross-device testing.2. Site speed analysis.3. Google Analytics health checks.4. High value pages.5. Broken links.6. Funnel audits.7. Internal search analysis.8. Data segmentation.
“You don’t have generic problems, you have specific problems.”~Peep Laja
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
How to Run Smarter A/B Tests, Faster
Cross-Browser TestingAudience > Technology > Browser & OSSwitch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Cross-Browser TestingAlways compare within the same browser family.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Cross-Device TestingAudience > Mobile > DevicesSwitch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Speed Analysis
Page Load Time: Seconds until every element on the page is done loading.
Page Interactive Time: Seconds until the site is usable.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Speed Analysis
Your site loads in 3 seconds or less.
Your site loads in 4 to 7 seconds.
Your site loads in 7 to 10 seconds (or more).
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Speed AnalysisBehavior > Site Speed > Page TimingsSwitch from the default “Data” view to the “Comparison” view.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Google Analytics Health Check
1. Are you collecting all of the data you need?2. Can you trust the data you are collecting?3. Is anything broken or tracking / reporting
incorrectly? Why?
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Common Google Analytics Mistakes
1. Pages are missing.2. Data is different in the shopping cart tool.3. Cross-domain tracking isn’t working.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Full Health Check Guide
bit.ly/gahealthcheck
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Start with the Highest Value1. High volume, low value pages.2. Low volume, high value pages.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Finding Broken Links
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Finding Broken Links
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Auditing Your Funnel
The further down the funnel, the smaller the necessary impact.
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Auditing Your Funnel
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Auditing Your Funnel
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Exploring Internal Search
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
Segmentation Is the Secret
bit.ly/gasegmentation
Web Analytics Analysis: How to Find Low-Hanging Fruit and A/B Test Ideas
