Web 3.0 - Semantic Web Basics

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<ul><li> 1. Web 3.0Structured Data Paving The Way<br />WAW Dubai<br />Episode 3 April 14, 2010<br />elias@media-supermarket.com<br /></li> <li> 2. Why Structured Data?<br />Gives meaning to strings of letters <br />Establishes relationships between objects <br />Helps in decision making<br /></li> <li> 3. Analytics/Search-Friendly Sites<br />Almost everything happens after users login<br />Each user categorizes themselves (sex, age, country, political views, etc) <br />Actions categorized (upload photo, change status, use application etc)<br /></li> <li> 4. Analytics/Search-Friendly Sites<br />Number of views, comments, favorites help identify popular videos <br />Percent viewed of video determine stickiness <br />Tags determine content categorization <br /></li> <li> 5. Analytics/Search-Friendly Sites<br />Sales of items<br />Reviews (and the number of reviews) <br />Ratings<br /></li> <li> 6. How Do You Extract Meaning From This Text?<br />I live in Dubai, United Arab Emirates. I work at XYZ Inc. which sells products and services. <br /></li> <li> 7. You Tag it with Microformats<br />I live in<div> Dubai,<br /> United Arab Emirates<br /></div><br />I work at <div>XYZ Inc.</div>which sells products and services. <br /></li> <li> 8. Its much easier to make sense of the text<br />Dubai is now a locality<br />United Arab Emirates is a country<br />XYZ Inc. is an organization <br /></li> <li> 9. Relationships<br />Link to other people in a meaningful way<br />Embed information about the linked person to inform the site / search engine<br /></li> <li> 10. hCard<br />What search engines and other sites see<br />What users see<br />Similar to vCards<br /></li> <li> 11. The Result<br />Snippets of meta data about search results, make it easier for users to decide<br /></li> <li> 12. Conclusion<br />3 extra minutes of tagging an article can potentially multiply its effect, reach, and importance<br /></li> <li> 13. Thank You<br /><br />elias@media-supermarket.com<br /></li> </ul>