Web 3.0: How’s That Panning Out Then…

Web Technology Trends for 2009 and Beyond

Presented by:

Richard MacManus, Founder & Editor, ReadWriteWeb

• http://www.readwriteweb.com

• Daily coverage of Web Technology news, products & trends

• Other ReadWriteWeb properties: ReadWriteStart (profiling startups and entrepreneurs), ReadWriteHire (news on tech & media job hires), ReadWriteTalk (podcast show)

• ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati)

• Founder & Editor: Richard MacManus

• RWW team: Bernard Lunn, Marshall Kirkpatrick, Alex Iskold, Sarah Perez, Frederic Lardinois, Jolie O’Dell, Lidija Davis, Phil Glockner, Doug Coleman, Sean Ammirati

Web 2.0

• Read/Write, two-way, anyone can be a publisher• Social Web• The term “Web 2.0” defines an era; like “Dot Com” • Search (Google, Alternative Search Engines)• Social Networks (MySpace, Facebook, OpenSocial)• Online Media (YouTube, Hulu, Last.fm)• Content Aggregation / Syndication (Bloglines, Google

Reader, Techmeme, Topix)• Mashups (Google Maps, Flickr, Amazon)

Image credit: catspyjamasnz

What’s Next? (Beyond Web 2.0)• Web Sites Become

Web Services – “Unstructured information will give way

to structured information - paving the road to more intelligent computing.” (Alex Iskold, ReadWriteWeb, Mar 07)

– Examples: Amazon E-Commerce API, del.icio.us API, Twitter API, Dapper, Yahoo! Pipes (scraping technologies)

– Pages not center of Web now, Data & Services are

– 90% of Twitter activity happens through its API

• Intelligent Web = data is getting smarter (ref: Nova Spivack, Twine, Oct 07)

– Semantic Web / Linked Data– Filters / recommendations– Personalization

• Beyond PC - mobile, IPTV, physical world integration

Web 3.0?

• “People keep asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics […] on Web 2.0 and access to a semantic Web integrated across a huge space of data […]”Tim Berners-Lee, 2006

• ”The Web of Openness. A web that breaks the old siloes, links everyone everything everywhere, and makes the whole thing potentially smarter.” Greg Boutin, May 2009

• “The Web 3.0 term misleads organizations by implying that a new version of the web is upon us.”Anthony Bradley, Gartner, April 2009

Web 3.0 in a Nutshell

Cartoon by

Geek and Poke

Web 3.0 or No, We’re Seeing Something New

• There is a difference in the products we're seeing in 2009 compared to the ones we saw at the height of 'Web 2.0' (2005-08). – More products based on open, structured data e.g. Wolfram Alpha

– More real-time e.g. Twitter, OneRiot

– Better filters e.g. FriendFeed (and Facebook, which copies FF)

• Open data, structured data, filtering content, real-time, personalization. These are all new or noticeable trends that we’re seeing on the 2009 Web.

Google Search Options & Rich Snippets

• Adding real-time search, structured data, & more to Google's core search.

• Options: when user clicks on 'Show options...', a sidebar displays options including multimedia, reviews and time-based views.

• Rich snippets: extract and show useful info from web pages; uses structured data open standards such as microformats and RDFa

• Google evolving– more media and interaction on the

Web in 2009– users are demanding real-time

updates

Linked Data

• Linked Data: structured data, but not necessarily semantic

• W3C Linking Open Data (LOD) project

• The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' Open Calais project, Freebase, and DBpedia

• Re-uses existing ontologies such as WordNet, FOAF, and SKOS• The data sets all grant access to their knowledge bases and link to items of other data sets. • Read more: The Web of Data: Creating Machine-Accessible Information; Alexander Korth, ReadWriteWeb, April 2009

Linked Data: Let A Thousand Flowers Bloom

• Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming; ReadWriteWeb, May 2009