1. Web 2.0 Then and Now
Udayan Banerjee

2. Year 2004 The Start
Tim OReilly
Dale Dougherty
3. What Is Web 2.0
Design Patterns and Business Models
for the
Next Generation of Software
http://oreilly.com/lpt/a/6228
Year 2004 The Start
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
4. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
The theme of first Web 2.0 conference
5. What Was Web 2.0
strategy was to use their dominance in the browser market to establish a market for high-priced server products
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
vs.
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
native web application, never sold or packaged, but delivered as a service, with customers paying, directly or indirectly, for the use of that service.
Tim OReilly
6. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
7. What Was Web 2.0
original database came from ISBN registry provider
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
relentlessly enhanced the data, adding publisher-supplied data such as cover images, table of contents, index, and sample material.
Tim OReilly
8. What Was Web 2.0
original map database provider
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
lightweight programming model has led to the creation of numerous value-added services in the form of mashups that link Google Maps with other internet-accessible data sources.
Tim OReilly
9. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
10. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
11. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
12. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
13. What Was Web 2.0
The Web As Platform
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Jesse James Garrett
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Tim OReilly
14. Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
What Is Web 2.0
Year 2004
Year 2009
The Web As Platform
Architecture of Participation
Supporting Technologies & Processes
Tim OReilly
15. What Is Web 2.0
Year 2009
Year 2004
Cloud Computing
The Web As Platform
IaaS PaaS - SaaS
Harnessing Collective Intelligence
Data is the Next Intel Inside
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Architecture of Participation
Supporting Technologies & Processes
16. Cloud Computing
What Is Web 2.0
Year 2009
Year 2004
The Web As Platform
IaaS PaaS - SaaS
Harnessing Collective Intelligence
Social Marketing
Enterprise 2.0
Data is the Next Intel Inside
Web 2.0 Company
End of the Software Release Cycle
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Architecture of Participation
Supporting Technologies & Processes
17. What Is Web 2.0
Year 2009
Year 2004
Cloud Computing
The Web As Platform
IaaS PaaS - SaaS
Harnessing Collective Intelligence
Social Marketing
Enterprise 2.0
Data is the Next Intel Inside
Web 2.0 Company
Agile Methodologies
End of the Software Release Cycle
WOA + REST
Lightweight Programming Models
Software Above the Level of a Single Device
Rich User Experiences
Architecture of Participation
Supporting Technologies & Processes
18. What Is Web 2.0
Year 2009
Year 2004
Cloud Computing
The Web As Platform
IaaS PaaS - SaaS
Harnessing Collective Intelligence
Social Marketing
Enterprise 2.0
Data is the Next Intel Inside
Web 2.0 Company
Agile Methodologies
End of the Software Release Cycle
WOA + REST
Lightweight Programming Models
Mobile Computing
Software Above the Level of a Single Device
Rich User Experiences
Architecture of Participation
Supporting Technologies & Processes
19. Cloud Computing
What Is Web 2.0
Year 2009
Year 2004
The Web As Platform
IaaS PaaS - SaaS
Harnessing Collective Intelligence
Social Marketing
Enterprise 2.0
Data is the Next Intel Inside
Web 2.0 Company
Agile Methodologies
End of the Software Release Cycle
WOA + REST
Lightweight Programming Models
Mobile Computing
RIA
Software Above the Level of a Single Device
AJAX
Adobe Microsoft
HTML 5
Rich User Experiences
Architecture of Participation
Supporting Technologies & Processes
20. Collective Intelligence
An intelligence that
can not be understood by looking at individual agents
has behavior which goes against conventional wisdom
has a mind of its own
21. Web is no exception
22. HTML Hyper Text Markup Language
URI Uniform Resource Identifier
Year 1990
Tim Berners-Lee
HTTP Hypertext Transfer Protocol
23. Year 1993
Marc Andreessen
Mosaic First Web Browser Supporting Images
24. Year 1994
Full Text Web Crawler Based Search Engine
WebCrawler
Brian Pinkerton
Lycos
Michael Mauldin
Alta Vista
Louis Monier
25. World
Wide
Web
HTML
Browser
HTTP
Search Engine
URI
The Rest is History
26. The Implication
Progress in Human Communication Technology
27. Leveraging Collective Intelligence
Social Marketing
Enterprise 2.0
Web 2.0 Company
28. Enterprise
Consumer
Agent
Media
Before Web
29. Enterprise
Consumer
Web 1.0 Content
Agent
Media
30. Enterprise
Consumer
Agent
Media
Web 1.0 Content & Transaction
31. Enterprise
Consumer
Aggregator
Pure Play
Agent
Media
Towards Web 2.0
32. Enterprise
Aggregator
Pure Play
Agent
Media
Web 2.0
33. 34. 35. 36. 37. 38. Solution looking for a problem
Do it because it is possible
39. Listen to
Voice of Frustration
Derive Meaning from Usage Trail
Solution looking for a problem
Do it because it is possible
Consumer as Beta Tester
Outside In Thinking :
Use Scenario
Consumer in charge of
User Experience
40. 41. Internet Devalues Everything
IT Everywhere
Loose Coupling for Flexibility
42. 43. Leveraging Collective Intelligence
Social Marketing
Enterprise 2.0
Web 2.0 Company
44. Prof. Andrew McAfee
Harvard
Coined the term Enterprise 2.0 in the year 2006
45. Emergent Structures,
Rather than Imposed Ones
Prof. Andrew McAfee
Harvard
Coined the term Enterprise 2.0 in the year 2006
Order from Chaos
Simple, Free
Platforms for Self-Expression
46. Enterprise 2.0 Elements
Dion Hinchcliffe
Web 2.0 Guru
47. Emergence
over
Rigid Plan
Persuasion
over
Directive
Loose Coupling
over
Tight Integration
48. 49. Leveraging Collective Intelligence
Social Marketing
Enterprise 2.0
Web 2.0 Company
50. Web 2.0 Company
Monetize
User Created Content
Monetize
Traffic
Monetize
Interconnection
51. 52. Final Thought
The Future is Disorder
The door like this has cracked open five or six times since we got up on our hind legs.
Its the best possible time to be alive, when almost everything you thought you knew is wrong.
Tom Stoppard In Arcadia
53. Thank You
Udayan Banerjee