Web 2.0: Riding the Wave

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Presentation given for Catholic University's LSC 555 class on February 25, 2008.

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  • 1. Web 2.0: Riding the Wave Karen Huffman Libraries & Information Services National Geographic Society Catholic University, Washington, DC February 25, 2008

2. Agenda

  • Lets get to know each other
  • Information trends
  • Knowledge management & Web 2.0/3.0
  • Examples
  • Implications
  • Practical advice for keeping up
  • And the winner is

3. National Geographic Society

  • Vision
    • Inspiring people to care about the planet.
  • Mission
    • Increase and diffuse geographic knowledge in its broadest sense
    • Conduct and assist investigation, research and exploration in any branch of science.
    • Encourage the experience and knowledge of other cultures and lands.

4. Leadership Circles of Influence Expertise Experience Products & Services Collaboration Cross-Organizational External Involvement & Influences Think Tank Trends Analysis Group Geo- Referencing Learning Systems Intranet Portal Deals Council Speakers Bureau Emergency Preparedness Style Committee eMagazines Archives Going Green Women Explorers Initiative Web 2.0 SLA ALA AIIM SAA OHMAR IAI Centers for Excellence Local Universities Volunteers& Mentors Conferences & Seminars Lubuto Project IPY Future Events Knowledge & Strategic Solutions Archives & Special Collections Records & Rights Management Business & Editorial Services Technical Services & Systems Indexing Services NG Libraries& Information Services 5. Tell Me About Who You Are

  • What type of library do you hope to work for?
  • What do you see as our roles?
  • How do you define our profession?
  • Where do information professionals add value?
  • What are you passionate about?

6. Information Trends

  • Globalization
  • Ever growing digital content to organize and synthesize
  • Growing role to manage electronic assets
  • More sophisticated research questions
  • Balance between digital for access, print for preservation
  • Increased outsourcing and external hosting
  • Social collaboration on upswing
  • Staffing challenges

7. KM = Collaborative Networks 8.

  • Why should it matter to us?
  • How do you define it?
  • What do you like best?
  • What do you like least?
  • What are implications for libraries?

What Does Web 2.0Mean to You? 9. Social Networking Survey

  • URL:Survey results

10. Survey (Q7): Purpose & Usage 11. Survey (Q8): Interactivity 12. Survey (Q10): Reasons for Use 13. 14. 15. Web 3.0: Mashups 101

  • Integrating content/mediafrom one or more sources
    • API
    • Javascript
    • XML
  • Improving access
  • Enhancing experience
  • Adding value/repurposingproducts and services
  • Directory:Programmableweb.com/mashups

16. Collaborative Knowledge Networks within an Organization

  • Hybrid of solutions: Thinking beyond barriers to solutions
  • One size does not fit all
  • Engaging people to generate ideas
  • Connecting the dots
  • Managing of resources
  • Capturing intelligence
  • Gaining support, selling it to management

17. Corporate Intranet: NG Insider 18. Divisions & Teams 19. 20. International Childrens Site & Social Media Applications 21. 22. 23. Research Database: NG Time Line 24. Libraries Wiki 25. Examples: Women Explorers 26. 27. Mapping Women Explorers 28. Expand/Enrich Our Digital Collections 29. National Geographic Entertainment

  • Integrated Marketing and Sponsorship Wiki

30. Wiki Prototype to B2B 31. Future NG Gazetteer 32. NG Gazetteer Place Names 33. www.metalens.org 34. Meta Lens: Working Space 35. www.metalens.org/story/baja.html 36. Taxonomies Project Mind Map 37. 38. ngscollectors.ning.com 39. National Geographic Online

  • Building online communities
    • Mission support
    • Engagement, participation around logical content
    • Increased satisfaction
    • Brand loyalty
    • Additional avenues for brand distribution
  • Examples
    • NGM Online:ngm.nationalgeographic.com
    • Student Expeditions:ngstudentexpeditions.com
    • Intelligent Travel:intelligenttravel.typepad.com

40. External Communities

  • Facebook :
    • Groups: National Geographic Expeditions, Prints, Traveler, and Widgets
  • Flickr:Museum at Explorers Hall
  • iTunes: Videos
  • MySpace:myspace.com/natgeotv
  • YouTube:youtube.com/nationalgeographic
  • RSS feeds to various content
  • Virtual environments
  • And more

41. Realize: ChangeIS Constant

  • Keep current; stay informed.
  • Play in multiple sandboxes.
  • Form alliances with like minded people.
  • Understand your work environment.
  • Think, plan, andactoutside the box.
  • Dont let a closed door stop you.
  • Teach upward, coach, offer learning opportunities.
  • Dont be afraid to fail.

42. Implications & Considerations

  • Rights and ownership
  • Organizational policies
  • Resource management
  • Viral marketing
  • User generated content
  • Training and keeping users informed
  • Sustainability/staff expertise

43. Questions? Ideas? 44. Thank you!

  • Power Struggle, March 2008
  • Source: ngm.nationalgeographic.com
  • Photograph by Jonas Bendiksen
  • Place:At Reynisdrangar, on Iceland's south coast, waves eroded softer parts of the rocky shore near the village of Vk, leaving these pillars of hard basalt standing alone in the ocean. Geologists call such formations sea stacks.