Web 2.0: Making the Web Work for You, Illustrated

Unit B: Finding Media for Projects

Objectives

Understand copyright

Use Creative Commons

Find images

Find video

Find music

Web 2.0: Making the Web Work for You, Illustrated

Objectives (cont’d)

Obtain permission and credit sources

Understand terms of use

Post your files online

Protect the rights to your work

Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright

Copyright law Category of intellectual property law Gives authors of original works a monopoly

on their work for a limited time Components of copyright

• Originality• Fixation• Expression

Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright

Copyright protection Duration

• Lasts life of author plus 70 years

• U.S. Copyright Office Web site (www.copyright.gov)

Gives you a bundle of rights:• To make copies

• To create a new work based on the original (a derivative work)

• To distribute copies

• To perform or display the work publicly and digitally

Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright

Determining whether fair use applies to your intended use (no permission required)

Web 2.0: Making the Web Work for You, Illustrated

Understanding Copyright

Copyright infringement Unauthorized use of rights of a copyright

holder Even accidental infringement can lead to

penalties

Works no longer protected by intellectual property law are in the public domain No one owns them or controls their use Content can be used and modified

Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons

Creative Commons (CC) licensing Offers an easy way to assign copyright Lets creators decide which rights to retain

while allowing others to use the work under certain conditions selected by the owner• Owner can choose type of license (require

simple attribution, restrict commercial use, or not allow derivative use)

• User can download work confident that owner’s intentions for use are clear

Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons

Web 2.0: Making the Web Work for You, Illustrated

Using Creative Commons

Web 2.0: Making the Web Work for You, Illustrated

Finding Images

Use a standard search engine Time-consuming and ineffective

Search photo-sharing sites Users post CC-licensed or public domain

content (such as flickr.com)

Web 2.0: Making the Web Work for You, Illustrated

Finding Images

Web 2.0: Making the Web Work for You, Illustrated

Finding Video

Search for CC-licensed videos on flickr Web sites like YouTube or Hulu prohibit you

from downloading video

Use Internet Archive Nonprofit organization that works with

Library of Congress to provide free access Houses various media Well known for its collection of usable

content

Web 2.0: Making the Web Work for You, Illustrated

Finding Video

Web 2.0: Making the Web Work for You, Illustrated

Finding Video

Right of publicity Protects against use of an individual’s

likeness for commercial advantage

Right of privacy Protects us from interference with our right

to be left alone and to protect ourselves from unwarranted publicity

Model release is needed when using photos/video for commercial purposes and the individual is recognizable

Web 2.0: Making the Web Work for You, Illustrated

Finding Music

Search for CC-licensed music on Internet Archive Web site (such as jamendo.com)

Legal purchase of a song gives you certain rights of personal use

To properly post a song on the Internet, permission (a license) is required

Web 2.0: Making the Web Work for You, Illustrated

Finding Music

Web 2.0: Making the Web Work for You, Illustrated

Finding Music

Creating music collaboratively online (ccMixter and OWL Multimedia)

Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permissionand Crediting Sources

Getting permission to use a work versus crediting the creator of the work Using a work improperly may result in

unpleasant legal action

Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permissionand Crediting Sources

Permissions request should include specifics about what you want to use and how you want to use it

Web 2.0: Making the Web Work for You, Illustrated

Obtaining Permissionand Crediting Sources

Silence is not always golden Do not assume you have permission to use

a work until you actually receive it

Giving credit doesn’t get you off the hook Attribution is no defense against

infringement

Web 2.0: Making the Web Work for You, Illustrated

Understanding Terms of Use

Learning how to find and negotiate terms of use involves Locating terms of use

• No universal standard on where terms of use appear or how informative they are

• Look for links such as Terms, Terms of Use, Copyright, FAQ, About Me, About Us, etc.

Using terms of use• Terms should clearly identify copyright status

or licensing and how users can use materials• If you don’t agree with the terms, don’t use the

site

Web 2.0: Making the Web Work for You, Illustrated

Posting Your Files Online

Verify that you can legally share the work

Each site has its own uploading process

Fair use examples

Web 2.0: Making the Web Work for You, Illustrated

Protecting the Rights to Your Work

Register a work with the Copyright Office Legal advantages

• Clearly establishes you as copyright owner; if someone infringes your work, you can file suit for statutory damages or attorneys’ fees

• If your work is pirated, you can prevent pirated copies from entering the United States

Include a copyright notice with your work

Insert a digital watermark in image or file

Web 2.0: Making the Web Work for You, Illustrated

Summary

Importance of understanding copyright law

Understanding restrictions on the images, video, and music you find on the Web

Obtaining permission and crediting sources

Understanding terms of use

Posting your files online

Protecting the rights to your work

Web 2.0: Making the Web Work for You, Illustrated