web 2.0 job search
Post on 18-Oct-2014
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What do you think when you hear “Social Media”
Social Media Foundation?• Friendster (2002)• Myspace (2003)
Social Media or Web 2.0 is a Conversation…
…supported by online tools.
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.
- Anvil Media
Having conversations online…
• Blogs• Online Chat• RSS Feeds• Widgets• Social Networks• Message Boards• Podcasts• Video Sharing• Photo Sharing
Statistics…
… over 73% of active online users have read a blog
… 45% have started their own blog
… 57% have joined a social network
… 83% have watched video clips
So what does this have to do with us?
Social Media is now becoming the premier landscape for job searching and hiring-- and if used right, it could lead not only to a job one desires but also allow one to advance in their business career.
- Pedram Tabibi
- One in six employees use social media to find their current job, up from one in nine in 2010
- Nearly 90 percent of job seekers have a social media profile
- 54 percent of all job seekers use Facebook, Twitter or LinkedIn to find jobs
So what does this have to do with us?
- 50 percent of job seekers have used Facebook, 26 percent used LinkedIn and 25 percent used Twitter to look for a job in the past 12 months
- 18.4 million Americans found their current jobs through Facebook, along with 10.2 million through LinkedIn and 8 million through Twitter
So what does this have to do with us?
How Do We Get Started?
- Search online job markets for keywords used in job postings by appealing employers
- Keywords help to create a better search for
potential jobs and align you with your interested industry
Now That We Have Our Keywords, Let’s Talk Sites…
Quiz- Why are Social Media sites/logos blue?
- More of a social site- Friends, Family, Childhood Friends, Co-
workers…
- With the personal connection already established, Facebook leads to higher percentage of job leads
- Carefully tell your network you’re currently seeking work
- Use applications (Indeed, LinkedIn, etc) to open up your network of contacts
- Use the new “Timeline” layout to ensure all information is
correct and protected
- Be cognizant of what is posted and open to the public
- More of a professional networking site- Once you are registered and signed in you must
complete a certain percentage of your profile
- Your LinkedIn profile should not be your resume as it is not about your past: Your LinkedIn profile should be about your branding for your future
- One new addition to LinkedIn are the “Skills” that you can add to your profile- This is where your keywords come in to play
- Employers pay for LinkedIn’s Hiring Solutions Software to be able to search for keywords of potential new hires
- 40% of LinkedIn’s revenue comes from this software
Seek your Connections!- Search for co-workers, past employers, community members,
professional friends, etc…and ask them to “connect”
- Search for businesses…past employers, current employer, appealing employers in your industry, employers that you
have personal connections with, etc
- It’s not “taboo” to have too many connections on LinkedIn
- Search for Hiring Managers of targeted employers
Join Groups and Discussions!- Search and ask to join groups that you have interest in
- Alumni, Companies, Professional Affiliations, Industries…- Take part in the open discussions…get your name,
experiences, and ideas out!
Search for potential employers- Find hiring managers or HR personnel to connect with
- Research the company
- Look for job postings
The more complex of the 3…- Once you register you will want to set up your
username with your real name
- Your username will appear on all “tweets” as “@RealName”
- If you have a blog or personal website feel free to add it
- “Tweets” are a 140 character or less message that you post
- Keep your Tweets public for potential followers
What is a Hashtag?- Type the Hashtag (#) and Hashtag name and
your tweet will be posted on the Hashtagged wall as well
- Go to www.tagdef.com to search for relevant topics of interest
- Start a TwitChat using a hashtag
- “Mentions” are a way to tag someone…they get notification when you mention them
- Tell them you like their posts, etc. - Karma strategy- mention other twitter users by adding
@theirname in your tweet…in return-- hope they will do the same for you!!
Who to Follow??- Search and follow companies you have interest in- Search for users in the industry- Follow accounts that post job openings- Follow recruiters- Conferences and events in your industry- DO NOT BE AFRAID TO MAKE CONTACT AND ASK FOR GUIDANCE
Welcome to“Power On To Blue”
Brought to you by: #GoneBlue
References:“Power On To Blue”
http://windmillnetworking.com/2011/02/25/tips-integrating-social-media-linkedin-job-search-2011/
http://timsstrategy.com/updating-a-social-media-strategy-for-job-search/
http://libn.com/youngisland/2011/12/16/social-media-transforms-the-job-search-recruitment-landscape/
http://www.careerealism.com/job-search-effective-secrets/