Web 2.0 For BusinessHow To Use Social Media To

Drive Traffic

What Are Your Goals?• Make passive income

• Get extra clients

• Promote your business

• Promote your brand

• Establish yourself as expert

What is Web 2.0 and Social Media?

What All Web 2.0 Services Have In Common?

• Unique content

• User generated

• Large audience

• Easy to share

• Favoured by search engines

What is Our Goal?

Ex. Andrew and Daryl

Our Goals?

• Free targeted traffic

• Multiple search engine positions

• Authority

Our Strategy

Take Over Google’s First Page Strategy?

1. Use PPC and Tracking to research keywords

2. Create content based on keywords

3. Broadcast your content through Web 2.0

4. Make sure to name it according to keywords

5. Repeat for other keywords

Step 1 – PPC & Keyword Research

https://adwords.google.com/select/KeywordToolExternal

Step 2 – Create Content

Easiest Way - Wordpress

Step 3 – Broadcast to Web 2.0

Onlywire

Step 3 – Broadcast to Web 2.0

Tubemogul

Step 4 – Name Accordingly

Long Tail Keywords

Long Tail Keywords

• Specific

• Descriptive

• Meaningful

• Ex. Andrew and Daryl

• Ex. Property development vs Property Development Australia

• Read Chris Andersen’s The Long Tail

Step 5 – Repeat Process

What Results To Expect?

Ex – Ebook Seminar Gold Coast

Good News

• Search engines love social media

• When pointing to same website, you get that site on top of search engines

• End up with your site and social media on first page of Google

How Can You Make Money?

Occasional Marketing

What I did in 2008

• Adsense websites/blogs

• Affiliate products

• Niches that are easy to dominate

• Found sport events with large audience

• Euro 2008

• Olympic Games

Affiliate Products

• Clickbank Products• How To Bet• Watch TV Online• Truth About Abs

Outcome

• Over $2000 from Adsense• List of 1200 people• ~US$350 During Olympics~ $1000 In The Next Month

How Else Can This Work?

• Brand names• Local business• People’s names• Product names

What You Need

• Properly structured website• CSS – Clear Design• Tags – All Pages Named Properly• RSS – Broadcasting/Subscription• XML Sitemap – Update Google of Changes On Your Site• Easy To Update

• Best to Use Wordpress

Take Over Google’s First Page Strategy

1. Use PPC and Tracking to research keywords

2. Create content based on keywords

3. Broadcast your content through Web 2.0

4. Make sure to name it according to keywords

5. Repeat for other keywords

Recommended Readings

• The Long Tail by Chris Anderson• Definitive Guide to Google AdWords by Perry Marshall• Search Engine Optimization – www.SEOBook.com• News

Questions?