web 2.0 cci strasbourg 25 mai 2007
DESCRIPTION
Pourquoi les entreprises doivent s'intéresser au web 2.0 ?TRANSCRIPT
Le manifeste des évidenceswww.cluetrain.com
Markets are conversations Markets consist of human beings, not
demographic sector The Internet is enabling conversations
among human beings that simply not possible in the era of mass media
Companies need to realize their markets are often laughing. At them
Most marketing programs are based on the fear that the market might see what's really going on inside the company.
This is suicidal. Markets want to talk to companies.
We are waking up and linking to each other. We are watching. But we are not waiting.
Web 2.0 ?
Les logiciels du web 2.0
• Make It : contenu généré par les utilisateurs (user generated content)
• Name It : étiquetage (tag)
• Work on It : collaboration de masse (crowdsourcing)
• Find It : la longue traîne (long tail)
Time Magazine décembre 2006
Quel R.O.I. pour un blog ?
Source : Forrester
E-commerce 2.0
Proposez
Votez
Achetez
Innovation 2.0
IdeaStorm
Yahoo!
Ideawicket
Enterprise Social Software to boost Efficacy of Non-Routine Work (Gartner)
blueKiwi un « Enterprise Collaborative Social Software »
« Faire de l’Intranet (et au-delà) un outil aussi efficace pour le collaborateur que l’Internet »
www.bluekiwi.fr
blueKiwi un « Enterprise Collaborative Social Software »
blueKiwi un « Enterprise Collaborative Social Software »
blueKiwi chez Michelin
Direction de Ressources Humaines Problème : départ à la retraite des
experts Objectifs :
Stimuler la production de contenuPartager la connaissanceCapitaliser le savoir en interne