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2012Digital Research

Web 2.0 Sites Audit

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BeBo

BasicBebo is a social networking site where members can stay in touch with their friends, connectwith friends and share photoSimilar in format to MySpace, Xanga, Facebook, and Yahoo! 360Users are able to personalise their own profiles and choose their own modules, similar toFacebook.

Integration with MSN and Skype allowing users to quickly chat or add that user in thatprogram

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Company profileThe site was founded in January 2005Bebo was acquired by AOL on March 13, 2008 for 417m 1

Bebo, Inc. is based in San Francisco, California.

Bebo, Inc.795 Folsom Street6th FloorSan Francisco CA 94107USA

StatisticsUSERS

4,089,953 unique users globally (Nielsen Online)

Each user averages 78 page visits a day2

PAGE RANK3

Bebo.com has a traffic rank of: 117 Speed: Very Slow (83% of sites are faster), Avg load time: 5.1 seconds

Other sites that link to this site: 884

Online Since: 15-Jul-2003

Unique Users: 12,957,0004, (February 08)

DEMOGRAPHICS

News

On 13 October 2007, Bebo launched a mobile service5: allows users to receive text alerts

and update their profile via their mobile phone (available to Orange UK and O2 Irelandcustomers). Consists of a mobile site, text alerts for new comments and photo onlyuploads via mms. On 19 March 2008, Bebo launched a new mobile site which can be

accessed by mobile Successful pioneers in content creation, Kate Modern & Sophias Diary

The safest and most user-friendly social networking site

Etsy

BasicEtsy is a website which focuses primarily on providing the general public with a way to buyand sell handmade items. The site follows in the tradition of open craft fairs, giving sellers

personal storefronts where they list their goods for a fee. It has been compared to "a craftycross between Amazon and eBay"

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Etsy makes money by charging a listing fee of 20 cents for each item and getting 3.5 percentof every sale

The company also hosts craft workshops at its Brooklyn headquarters, dubbed Etsy Labs, aswell as a collection of online `virtual labs'' for people to learn at home

Company profileLaunched on June 18, 2005Investors include Union Square Ventures ($27 million) and founders of Flickr and del.icio.us6

Propter Media99 S Elliot PlBrooklyn, NY11217US

Phone: +1 718 403 9358Fax: +1 571 434 4620web [at] propter.com

StatisticsUSERS

About 650,000 registered users7

In November 2007, buyers spent $4.3 million purchasing 300,000 items

Since launch in June, 2005, over 100,000 sellers from around the world have opened up

Etsy shops

PAGE RANK8

Etsy.com has a traffic rank of: 1,904Speed: Fast (70% of sites are slower) Avg Load Time: 1.5 SecondsOther sites that link to this site: 1,522

Online Since: 05-Feb-2004

DEMOGRAPHICS

News Etsy in collaboration with NASA are sending winning designs of the NASA logo into

space9

Facebook

BasicA social networking site allowing members to share messages, pictures and more

Company profile

Launched on February 4, 2004The website is owned and operated by Facebook, Inc., the parent company of the websiteand a privately held company

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Microsoft Corp purchased a 1.6 percent stake for $240 million (October, 24 2008)

471 Emerson StPalo Alto, CA94301

US

Phone: +1 650 853 1300domain [at] thefacebook.com

StatisticsUSERS More than 68 million active users

Facebook is the 5th most-trafficked website in the world (comScore)

Facebook is the 2nd most-trafficked social media site in the world (comScore)

More than 65 billion page views per month

45 percent of users return to the site each day

People spend an average of 25 minutes on the site daily (comScore) No. 1 photo sharing application on the Web (comScore)

More than 14 million photos uploaded daily

The U.K. has the most users outside of the United States, with more than 8 million activeusers

Over 20,000 applications have been built on Facebook Platform

PAGE RANKFacebook.com has a traffic rank of: 6Speed: Average (59% of sites are faster) Avg Load Time: 2.9 SecondsOther sites that link to this site: 4,713Online Since: 29-Mar-1997

DEMOGRAPHICS10

Over 55,000 regional, work-related, collegiate, and high school networks

More than half of Facebook users are outside of college

The fastest growing demographic is those 25 years old and older

News

Facebook Updates Privacy Controls11

Flickr

BasicA photo sharing website and web services suite, and an online community platform. It was

one of the earliest Web 2.0 applications. In addition to being a popular Web site for users toshare personal photographs, the service is widely used by bloggers as a photo repository. Its

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popularity has been fuelled by its organization tools that allow photos to be tagged andbrowsed

The site hosts more than 2 billion photos12

Company profileLaunched in February 2004

Acquired on March 1, 2005 by Yahoo! for $35 million

Stewart Butterfield56-1386 Nicola StVancouver, BCV6G 2G2Canada

domainadmin [at] yahoo-inc.comStatistics

USERS

PAGE RANKFlickr.com has a traffic rank of: 39Speed: Slow (71% of sites are faster) Avg Load Time: 3.8 SecondsOther sites that link to this site: 62,504Online Since: 22-Nov-2003

DEMOGRAPHICSSlight male orientation, 18 24 (quantcast)

News

Members are protesting over possible Microsoft takeover1415

FotoLog

BasicA community of interconnected photo diaries and blogs.

Company profileFotolog is a registered trademark of Fotolog, Inc., which was acquired by Hi-Media in August2007. Since the acquisition was announced in August 2007, Fotolog's membership has grownfrom 10 to 15 million ($90 million, or $9 for each of the network's 10 million members).

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John Borthwick, CEO101 Fifth Avenue, 9R10003

Phone: (212) 620-6001

alexa [at] fotolog.com

StatisticsUSERS16

15 million registered users446,997,211 photos

PAGE RANK17

Fotolog.net has a traffic rank of: 13Speed: Very Slow (89% of sites are faster), Avg Load Time: 6.5 SecondsOther sites that link to this site: 7,000Online Since: 23-Apr-2002

DEMOGRAPHICSSlightly male orientated, 18 24 year oldsFotolog's users are primarily in South America and southern Europe

18

News(nothing of interest since its acquisition)19

Google Maps

BasicGoogle Maps (for a time named Google Local) is a free web mapping service application andtechnology provided by Google that powers many map-based services including the GoogleMaps website and embedded maps on third-party websites via the Google Maps API

Company profile

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Larry Page

Phone: +1 650 318 0200Fax: +1 650 618 1499dns-admin [at] google.com

Employees: 10,674Revenue: $13.40B

StatisticsUSERSMaps.google.com is a top 50 destination that reaches over 30 million U.S. monthly uniques.

PAGE RANK (google generic) 20

Google.com has a traffic rank of: 4Speed: Fast (71270% of sites are slower), Avg Load Time: 1.5 SecondsOther sites that link to this site: 3339,345718Online Since: 15-Sep-1997

*Maps.google.com gets nearly 1% of all google traffic

DEMOGRAPHICSThe destination caters to a more affluent, more educated audience.

News

On November 28th, 2007, Google Maps for Mobile 2.0 was released. It introduced a

GPS-like location service that does not require a GPS receiver. As of April 20, 2008, thisservice is available for Windows Mobile21

Habbo

BasicHabbo, formerly Habbo Hotel, is a social networking website owned and operated by Sulake

Corporation. Aimed at teenagers, Habbo features chat rooms rendered by isometric projectionin the form of virtual hotel rooms. User pages on the website are linked to these rooms andallow users to share content and create groups with discussion forums. Each user, called a

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Habbo, has a customizable avatar to represent him or herself. The service gains revenuefrom credits bought with real-life currency. Credits are used to buy products such as virtualfurniture for the virtual hotel rooms and stickers for user pages

Company profileOwned by Sulake Corporation, multimedia company based in Helsinki, Finland

StatisticsUSERS (global)As of March 2008, over 92 million avatars have been created worldwide and there are over8.6 million unique visitors to the Habbo websites around the world every month22 with 75,000avatars being created every day23

32 local communities

Page impressions: 990,000,000 / month

Average visit: 36 minutes / session

PAGE RANKHabbo.co.uk has a traffic rank of: 14,548Speed: Very Slow (91% of sites are faster) Avg Load Time: 7.0 Seconds

DEMOGRAPHICS90% of its users are between the age of 13 and 1824

25

NewsRecently partnered with professional wrestling WWE to include wrestling avatars26

LiveJournal

BasicLiveJournal (often abbreviated LJ) is a virtual community where Internet users can keep ablog, journal or diary. LiveJournal is also the name of the open source server software thatwas designed to run the LiveJournal virtual community. LiveJournal's differences from other

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blogging sites include its WELL-like features of a self-contained community and some socialnetworking features similar to, but pre-dating, Friendster and MySpace

Each user has a friends page, which collects the most recent journal entries of the people onhis or her friends list.

Company profileIn January 2005, blogging software company Six Apart purchased Danga Interactive, thecompany that operated LiveJournal

On December 2, 2007, Six Apart announced it was selling LiveJournal to SUP, a Russianmedia company that had been licensing the LiveJournal brand and software for use in Russia.Six Apart would continue to handle advertising in America, under the terms of this deal, butfuture development of the LiveJournal software would be handled by SUP and the newlyformed American-based company LiveJournal, Inc

Danga Interactive, Inc.Pmb 133, 17675 SW Farmington RdAloha, OR

97007US

Phone: +1 503 345 9575pairnic [at] sixapart.com

StatisticsUSERS Total accounts: 15263630

o active in some way: 1757294; that have ever updated: 9191104; updating in last

30 days: 963982; updating in last 7 days: 552765; updating in past 24 hours:195340

PAGE RANKLivejournal.com has a traffic rank of: 68Speed: Slow (72% of sites are faster), Avg Load Time: 3.9 SecondsOther sites that link to this site: 45,228Online Since: 15-Apr-1999

DEMOGRAPHICSGender: Male: 33.7%, Female: 66.3%Age demographic: mostly 18 22

27

MySpace

BasicMySpace.com is an online service that allows members to set up unique personal profiles thatcan be linked together through networks of friends. MySpace members can view each others'profiles, communicate with old friends and meet new friends on the service, share photos,post journals and comments, and describe their interests

Company profileLaunched in 1998, and re-launched in 2003

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Its headquarters are in Beverly Hills, California, USA, where it shares an office building withits immediate owner, Fox Interactive Media; which is owned by News Corporation, which hasits headquarters in New York City. Parent company eUniverse (now renamed Intermix Media),were bought in July 2005 for US$580 million by Rupert Murdoch's News Corporation

Chris DeWolfe1223 Wilshire Blvd. #40290403-5400

Phone: 1-888-8MYSPACEStatistics

USERS28

More than 110 million monthly active users around the globe

85% of MySpace users are of voting age (18 or older)

1 in 4 Americans is on MySpace, in the UK its as common to have a MySpace as it is to

own a dog

On average 300,000 new people sign up to MySpace every day, January saw a record

with 4.5 billion page views to the site in one day

PAGE RANKToday its traffic is similar to that of Facebook29

Myspace.com has a traffic rank of: 5 (up1)Speed: Slow (65% of sites are faster), Avg Load Time: 3.0 SecondsOnline Since: 22-Feb-1996

DEMOGRAPHICSThe site attracts a youthful, rather female audience

News

In early 2007, MySpace introduced MySpaceTV, a service similar to the YouTube videosharing website. MySpaceTV is now in beta mode, and will be probably be launched as aseparate site in either 2008 or early 2009

MySpace profiles for musicians are different from normal profiles in that artists are allowed to

upload up to six MP3 songs. The uploader must have rights to use the songs (e.g their ownwork, permission granted, etc). Unsigned musicians can use MySpace to post and sell music,which has proven popular among MySpace users.

Shozu

BasicLeading provider of mobile social media services that connect mobile consumers with their

online social networks, personal blogs, photo storage sites and other Web 2.0 properties fromthe handset

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Partnered with Youtube, Facebook. Flickr, Warner Bros., Orange, Three, Motorola, Samsung,Vox, and LiveJournal

Each feed is delivered in the background with no download downtime or other interruption tophone activities using ShoZus patented technology, and is announced with a popup messageon the phone idle screen

Users can send photos, videos and text from the handset to their favourite social media siteswith a single click, eliminating the complex navigation and limitations of other methods. Othercapabilities unique to ShoZu include the ability to send video clips up to 10 minutes in length,transmit high-res photos at full resolution to yield print-quality images, add descriptions andtags to individual images from the phone before or after uploading, and exchange two-waycommenting and messages between the mobile and the Web.

The ShoZu Mobile Advertising Platform is the first solution that can deliver ads to the handsetwithout random push advertising or unwanted disruption of phone activities. Ads andsponsorship material are interwoven with ZuCasts sent to the phone at the users request.Ads can be presented in diverse formats; include calls to action such as click to call and clickto order; and be targeted to user interests and other variables. Content is downloaded in the

background without waiting for pages to load or interrupting phone calls using ShoZusproprietary technology

Company profileShoZu was founded in 2001 in London and is rapidly expanding, with offices in SanFrancisco, France, Spain, and Italy. The company is funded by investors, which include AtlasVenture, Crescendo Ventures, TLcom Capital partners and TTP Ventures

UK Office

The Space57-61 Mortimer StreetLondon

W1W 8HSTel: +44 (0)20 7101 7400

StatisticsUSERS

PAGE RANKShozu.com has a traffic rank of: 93,785Online Since: 02-Sep-2005

DEMOGRAPHICS

News

ShoZu Brings Social Media Services to BlackBerry Smartphones30Mass-Publish Photos to Any Mix of 30 Sites from Any Mobile Phone; New ShoZu ServiceReaches Flickr, Facebook & More with One Upload31

Tumblr

BasicA tumblelog (or tlog) is a variation of a blog that favors short-form, mixed-media posts overthe longer editorial posts frequently associated with blogging. Common post formats found ontumblelogs include links, photos, quotes, dialogues, and video. Unlike blogs, tumblelogs arefrequently used to share the author's creations, discoveries, or experiences while providinglittle or no commentary

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For the time being, the free service doesn't sell ads or anything elseCompany profile

Statistics

USERS32

Tumblr has 180,000 registered users, a 59% increase since the beginning of November.

At that rate, he's adding about 17,000 users per month

Tumblelogs are getting 503,000 pageviews per day, or about 15 million views per month,

up 88% from November. Including hits to Tumblr.com, the company is getting 719,000pageviews per day, or about 22 million per month

Visitors spend 11 minutes, 42 seconds on the site per day, up 46% since November.

Tumblr averages 43,000 new posts per day across the 180,000 tumblelogs. To put that incontext: consider that wildly popular Wordpress generates about 106k posts per dayacross 2.3M Wordpress blogs.

PAGE RANK33

Tumblr.com has a traffic rank of: 2,732Speed: Slow (69% of sites are faster), Avg Load Time: 3.6 Seconds

DEMOGRAPHICS

34

News

Twitter

BasicTwitter is a free social networking and micro-blogging service that allows users to send"updates" (or "tweets"; text-based posts, up to 140 characters long) to the Twitter website, via

sms, instant messaging, or a third-party application such as Thwirl or Facebook

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Due to Twitter's success, there have emerged a number of sites that imitate its concept butadd country-specific services (e.g., frazr) or combining the micro-blogging facilities with otherservices, such as filesharing (e.g., Pownce)

Company profileOfficially launched in October 2006, (pre-launched July 2006)

Twitter began as a research and development project inside San Francisco start-up companyObvious, who continue to own it

Obvious Corp164 South ParkSan Francisco, CA94107US

Phone: 4158962008twitter [at] obvious.com

Statistics

USERS1 Million Twitter accounts36

PAGE RANK37

Twitter.com has a traffic rank of: 580Speed: Average (53% of sites are slower), Avg Load Time: 2.3 SecondsOnline Since: 21-Jan-2000

DEMOGRAPHICSAverage Age on Twitter: 3738

News

News ranges on the popularity of twitter to apps and widgets. Twitter.com hasnt changedmuch over the last 18months or so.

Vox

BasicA personal blogging service where people share thoughts, photos, videos with friends andfamily

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Company profileOwned by Six Apart Ltd. who also own MovableType, TypeKey, SplashBlog and TypePad,and the former owner of LiveJournal

Vox Editions2727 Moraga St

San Francisco, CA94122US

Phone: +1 415 661 1920Fax: +1 415 661 8549pairnic [at] sixapart.com

StatisticsUSERS?

PAGE RANK

Vox.com has a traffic rank of: 2,826334Speed: Slow (74% of sites are faster), Avg Load Time: 4.0 SecondsOnline Since: 30-Sep-1994

DEMOGRAPHICS

39

News

Six Apart Frees Photobloggers on TypePad, Movable Type, and Vox:- Eye-Fi Allows Six Apart Bloggers to Send Photos Wirelessly to their Blog with theEye-Fi Card

Weglu

BasicA mobile version of twitter which keeps users up-to-date about what their friends are doing.

Company profileThe company seems to be in very early stages and very new40

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StatisticsUSERS?

PAGE RANK

n/a

DEMOGRAPHICS

News

CASE STUDYSkins is a cult hit in the UK reaching two million viewers aged 18 - 24. Skins has a website butit wanted to communicate with their audience between episodes on the device of choice foryoung people - their mobile.

Weglu enabled Skins to engage their audience in different ways by, for example:- delivering unseen footage- building anticipation for the next episode- asking for feedback/comments and running contests

YouTube

BasicAn online entertainment destination for people to watch and share original videos through aweb experience

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Unregistered users can watch most videos on the site, while registered users are permitted toupload an unlimited number of videos. Some videos are available only to users of age 18 orolder

Company profileCreated in mid-February 2005 by three former PayPal employees

In October 2006, Google Inc. announced that it had reached a deal to acquire the companyfor US$1.65 billion in Google stock. The deal closed on November 13, 2006

71 E Third AvenueSan Mateo, CA94401US

StatisticsUSERSFew statistics are publicly available regarding the number of videos on YouTubeIn January 2008 alone, nearly 79 million users watched over 3 billion videos on YouTube 41

As of March 31, 2008, a YouTube search returns about 77.4 million videos and 2.9 million

user channels

YouTube consumes roughly 1 terabyte of bandwidth a second costing approximately $1million a day42

PAGE RANK43

Youtube.com has a traffic rank of: 2Speed: Slow (69% of sites are faster), Avg Load Time: 3.6 SecondsOnline Since: 15-Feb-2005

DEMOGRAPHICS

44

News

YouTube introduces ads45

The government of Indonesia, the world's most populous Islamic state, says YouTube hastwo days to take down a Dutch lawmaker's provocative film on the Koran or it will blockaccess to the popular video-sharing Web site

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1http://news.bbc.co.uk/1/hi/business/7294174.stm2http://www.fool.com/investing/general/2008/03/13/no-one-puts-bebo-in-a-corner-but-aol.aspx3http://www.alexa.com/data/details/main/bebo.com4 comScore, February 20085http://www.bebo.com/Press.jsp?PressPageId=50734193146http://www.unionsquareventures.com/2006/06/etsy_1.html7 Creativity, SPECIAL REPORT: THE CREATIVITY 50; Pg. 40. February 1, 20088http://www.alexa.com/data/details/main/bebo.com9http://www.news.com/8301-13577_3-9904772-36.html?tag=newsmap10http://www.facebook.com/press/info.php?statistics11http://www.facebook.com/press/releases.php?p=2411412http://www.techcrunch.com/2007/11/13/2-billion-photos-on-flickr/13http://www.quantcast.com/flickr.com/traffic14http://www.techcrunch.com/2008/02/04/flickrs-version-of-a-mass-protest/15http://blogs.telegraph.co.uk/technology/technotes/feb2008/flickrpanic.htm16http://www.fotolog.com/17http://www.alexa.com/data/details/main/fotolog.com18http://www.alexa.com/data/details/traffic_details/fotolog.com19http://www.euronext.com/news/companypressrelease/companypressrelease.jsp?lan=NL&docid=509323&cha=172120http://www.alexa.com/data/details/main/fotolog.com21http://www.google.com/mobile/gmm/stp-js.html

22http://www.sulake.com/habbo/23http://www.sulake.com/press/releases/2007-10-25-80_million_Avatars24http://www.sulake.com/habbo/25http://www.alexa.com/data/details/traffic_details/fotolog.com26http://www.thestandard.com/news/2008/03/11/game-leaders-share-best-practice-money-making-tactics27http://www.alexa.com/data/details/traffic_details/livejournal.com28http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/29http://www.alexa.com/site/ds/top_sites?ts_mode=global&lang=none30http://www.shozu.com/AboutUs/pr_01apr08.html31http://www.shozu.com/AboutUs/pr_20nov07.html32http://www.alleyinsider.com/2008/01/tumblr-growing-180k-users-720k-daily-pageviews.html33http://www.alexa.com/data/details/main/Tumblr.com34http://www.alexa.com/data/details/traffic_details/Tumblr.com35

http://www.quantcast.com/tumblr.com36http://twitdir.com/37http://www.alexa.com/data/details/main/twitter.com38http://herot.typepad.com/cherot/2008/02/average-age-on.html39http://www.alexa.com/data/details/traffic_details/vox.com40http://www.nma.co.uk/Logon/ResourceBarrier.aspx?RequiredServices=17,|

&PipelinedPage=/Articles/35334/Weglu+mobile+service+searches+for+investment.html&PipelinedQueryString=liArticleI

D%3d3533441http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip42http://techland.blogs.fortune.cnn.com/2008/03/25/youtube-looks-for-the-money-clip43http://www.alexa.com/data/details/main/youtube.com44http://www.alexa.com/data/details/main/youtube.com45http://news.google.co.uk/news/url?sa=t&ct=uk/1-0&fp=47f3412b9d8da6b3&ei=0lXzR768Io7swQGkwaG7DQ&url=http%3A//www.bi-

me.com/main.php%3Fid%3D18809%26t%3D1%26c%3D33%26cg%3D4&cid=0&sig2=4VhmxeuSEzh6vR7evBaYCA&u

sg=AFrqEzfrmIVQ0k5bS_H1vhoD0PssWIxWcQ

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