Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media

Download Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media

Post on 01-Nov-2014

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This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.

TRANSCRIPT

<ul><li> 1. Imagine if you owned brand management http://www.youtube.com/watch?v=CvVp7b5gzqU Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 2 </li> <li> 2. As of May 4th, 2010 Copyright Open Text Corporation 2008 - 2010. All rights reserved. 3 </li> <li> 3. What are the risks? Message M Loss of control Negative publicity Network effect Organization Key metrics Policy Productivity loss Compliance Doing nothing Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 4 </li> <li> 4. The network effect C B The AUDIENCE is the MESSAGE MESSAGE, And, more than that: The AUDIENCE is the NETWORK Copyright Open Text Corporation 2000 - 2010. All rights reserved. Slide 5 </li> <li> 5. Need for metrics </li> <li> 6. Policy Do you have an employee social networking policy? Corporatecompliance.org, August 2009 </li> <li> 7. Productivity loss, or is it? 77% of workers have a Facebook account Of those workers with Facebook accounts, nearly two-thirds access Facebook during working hours Those who access Facebook at work do so for an average of 15 minutes each day 87% of those who access Facebook at work couldn't define a couldn t clear business reason for using it 2009, Nucleus Research Study </li> <li> 8. Governance, Risks &amp; Compliance Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 9 </li> <li> 9. Doing nothing #1 Best practice: Executive sponsorship #1 Reason to do nothing: Executive reluctance Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 10 </li> <li> 10. Combating executive reluctance http://www.imdb.com/video/screenplay/vi3195601689/ Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 11 </li> <li> 11. Social media is not a strategy strategy, it must support a business st ategy t ust suppo t bus ess strategy. </li> <li> 12. Keep in mind; weve been here before http://www.youtube.com/watch?v=mcskckuosxQ Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 13 </li> <li> 13. CB Radio Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 14 </li> <li> 14. An opportunity to transform the organization </li> <li> 15. Rupert Murdoch knows Success in the online world will, I think, beget greater success in the printed medium. By listening more intently to our readers. readers. From his address to the American Society of Newspaper Editors (April 13, 2005) </li> <li> 16. Universal Studios: Harry Potter Theme Park From 7 to 350million </li> <li> 17. Marriott: Blogger-in-Chief </li> <li> 18. Idea Details, Ra D ating, Com mments, Send to Friend S F </li> <li> 19. Stelters community Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 20 </li> <li> 20. Stelters goal: 100 registered users 185 registered users g Additional sends on days marked with white rockets </li> <li> 21. To reap rewards: The three Ts Technology Technolog Transparency Trust Copyright Open Text Corporation 2008 - 2010. All rights reserved. Slide 22 </li> <li> 22. Contact me Twitter @csoconnell On LinkedIn Conleth O'Connell Email: oconnell@opentext.com The Open Text Expo Booth #620 </li> <li> 23. Thank You Th k Y Slide 24 Copyright Open Text Corporation 2008 - 2009. All rights reserved. </li> </ul>