weather won’t stop them 30 · halloween decorations. if something catches their eye. go all out...
TRANSCRIPT
THRILLING DISCOVERIES:
H a l l o w e e n 2 0 1 5Consumer spend has held strong over the last year. And this year, 1 in 5
consumers will spend over $150 on Halloween, according to the Alliance Data 2015 Halloween! Happenings study*. Findings show that the whole family still likes to dress up, decorate, and buy loads of candy (they like Reese’s Peanut Butter Cups® the best). Even the weather won’t keep them from celebrating!
AVERAGE HALLOWEEN SPEND
WEATHER WON’T STOP THEM
LET’S DECORATE!
47%(57% in 2014) will
buy new costumes.
$104$104
30%30%WON’T let the weather impact costume choice.
BUY THE SAME AMOUNT of candy regardless of weather.
74%74%
only buy new Halloween decorations
IF SOMETHING CATCHES THEIR EYE.
GO ALL OUT – the more decorations the better!
HALLOWEEN
w i t h h e a r tAlthough most are unfamiliar with Halloween-related social services, 53% are
up for giving candy to the troops (Operation Gratitude) and 46% would collect canned goods instead of candy (Trick or Treat Food Drive).
would eat it YEAR-ROUND if it were available.
said “YUCK!”
FEELINGS ABOUT CANDY CORN
LEFTOVER CANDY?
25%25%
GOBBLE UP their Halloween candy immediately.
say, “I think we still have candy from LAST YEAR!”
85%shop at discount retailers such as Walmart, Target,
and Dollar General.
16%16% 39%39%
8%8%
26%26% 22%22%
© 2015 Alliance Data.*Based on an Alliance Data proprietary consumer panel of credit cardmembers.