wearlit visual brand identity

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Wea r L i t - Visual Brand Identity

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Post on 29-Jan-2018

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WearLit - Visual Brand Identity

Typography

Proxima NovaClean and soft, Proxima Nova is perfect for Headlines and Body Text. Because it is available as a web font via TypeKit, it will be easily integrated into the site.

SemillaA fantastic typeface with touches of galigraphy and modern lines, Semilla makes for a distinct yet classic wordmark - easily identifiable and very beautiful.

Wordmark

Wear what you read.

Color

The WearLit brand is color neutral. The brand will pull its color from its surroundings - the photography, the product, the illustration and ambiance.