wear it! - two little words making a big difference
DESCRIPTION
Rachel Johnson, communications director for the National Safe Boating Council, presented at the 2013 International Boating and Water Safety Summit on March 25, 2013 in San Antonio, TX. Rachel provided an update on the 2013 Wear It! campaign, focused on educating recreational boaters about the importance of life jacket wear. She included information on available resources for others to use for their own grassroots efforts and how to get more involved in the campaign on a local level.TRANSCRIPT
Wear It!Wear It!Two Little Two Little
Words Making Words Making a Big a Big
DifferenceDifference
San Antonio, TXSan Antonio, TX
March 25, 2013March 25, 2013
#IBWSS2013#IBWSS2013
#WearIt#WearIt
Strategic Plan of the Recreational Strategic Plan of the Recreational Boating Safety Program 2012-Boating Safety Program 2012-
20162016
Creating a Safety CultureCreating a Safety Culture
2013 2013 Wear It! Campaign – Wear It! Campaign – National OutreachNational Outreach
““Casting Off” PSACasting Off” PSA
““Casting Off” Print PSACasting Off” Print PSA
““Casting Off” Print PSACasting Off” Print PSA
NEW PSA with GEICONEW PSA with GEICO
Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts
Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts
Wear It! Campaign – Wear It! Campaign – State EffortsState Efforts
Social Media - FacebookSocial Media - Facebook
Social Media Social Media – Twitter – Twitter
Wear Your Wear Your Life Jacket to Life Jacket to
Work DayWork Day
““Ready, Set, Wear It!Ready, Set, Wear It!”” ReadySetWearIt.com
Saturday, May 18, 2013 First Day of NSBW (5/18-5/24) 6,800+ participants
FREE Replacement Cylinders
Wear It! Grassroots EffortsWear It! Grassroots Efforts
BoatingOrders.com
Wear It! Additional ResourcesWear It! Additional Resources
Measureable ResultsMeasureable Results
- Life jacket usage increased among those who signed the pledge immediately and continued at a higher level of compliance a year later. This was true for both recipients and non-recipients of free life jackets. - Participants believe the campaign was effective, regardless if they received a free life jacket or not.
Saved by the Jacket (2012)Saved by the Jacket (2012)
110 Stories, over 370 survivors
OR: “The Coast Guard say that Hale's life jacket probably saved his life, and he probably would have drown[ed] in about five minuets because the water is so cold."
NJ: “McCabe stayed with his overturned kayak and was wearing his life jacket, which greatly aided in his survival.”
SC: “He was saved because he had a life jacket that kept him afloat until he could be rescued by bystanders.”
