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TRANSCRIPT
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We will be starting in just a few minutes.
Please select your choice of audio (telephone or computer)
on your GotoWebinar console
Use the Question Pane in the GoToWebinar Console to Ask Questions!
#contentcamp
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Transform Your WebsiteAnnouncing:
Website Transformation
Content Camp
Starts July 15th
Runs for 7 weeks
Register here:http://camp.hubspot.com/camp-registration/
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Agenda
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What to do with your data
Marketing Presentation Framework
HubSpot Benchmarks app• Josh Payne, HubSpot PM
Local HubSpot User Groups
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Know Your Goals
http://www.flickr.com/photos/tomaskohl/5126298044/sizes/l/
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Source: http://blog.earnmydegree.com
Data is Your Crystal Ball
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Collaborate with your team
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Content Camp’s Monthly Report
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What to do with your data
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Linking Domains
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Press Releases
Start commenting on blogs
Guest blogging
Submit your site to directories
Reconnect with existing business relationships
Network with new businesses/partners
Weekly round up of industry news
Go after competitor links
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Leads Generated From Keywords
Increase blogging
Create more indexed pages
Audit of 20 most visited pages
Position of calls to action
Audit blog calls to action
Audit calls to action on website
Use Search Grader
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Step 2: Leads Generated From Keywords
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Leads Generated From Referring Websites
Analyze inbound links
Examine and test calls to action
Create new content offers
Reach out to referring sites to change links or calls to action
Build new relationships with other sites
Start blog commenting
Start guest blogging
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Leads Generated From Social Media
Post more to twitter and facebook
Send to targeted landing pages
Comment on other blogs
Dive into LinkedIn group and Q&A
Start a twitter list
Start a LinkedIn group
Add terms to Social Media App
Create a contest
Create co-marketing opportunities13
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Landing Page Conversion Rates
Did you change something to lower conversion rate?
Set up an A/B test
Audit landing page value props
Look at the page’s eye path
Unnecessary links?
10 Step Landing Page Guide
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Blog Analytics
Create blog subscription landing page
Promote your blog• Email marketing• Social media• Lead nurturing• Calls to action• Thank you pages
Subscribe employees (advocate)
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Visits by Page
Audit internal links
Calls to action on page
Audit menu structure
Thank you pages
Publish new content
Increase engagement on social media
Send an email
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Marketing Reach
Send an email
Display on homepage
Thank you pages
Email signature
In-person promotion at business
Create calls to action• Twitter• LinkedIn• Facebook
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Paid Search Campaigns
Business cycles or seasons
Ad & landing page consistency
Keyword consistency
Offer isn’t resonating anymore
Test new ad groups and landing pages
A/B test new landing pages
Turn it off for a month
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Source Conversion Rates
Position of Calls to action
Website colors and whitespace
Add more calls to action
Test different calls to action
Adjust call to action
Form length and complexities
Too many distractions, links, images, etc.
New offers to fit sales funnel
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Analyze Your Data Every Month
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Take Action!
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Monthly Marketing Presentation Framework - PowerPoint
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Marketing Presentation Framework
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HubSpot Benchmarks App
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HubSpot Benchmarks App
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Community > App Marketplace > Benchmarks
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Local HubSpot User Groups
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Local HubSpot User Groups
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Join a HUG: hugs.hubspot.com
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Questions?
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Want to Find Archived Camps?
http://camp.hubspot.com/archived-webinars/
• View archived recordings of all Content Camp sessions
• See each webinar presentation slides
• Download HubSpot content guides
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