We Together: Changing the Live of Refugees Through the Power of Sports and Business

Aki Ben-Ezra@adidasSenior Director, Strategy & Diversity

Adidas

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OUR BELIEF

THROUGHSPORTWE HAVETHE POWERTO CHANGELIVES.

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FOR OUR LOVE OF SPORTWE WANT TOTAKE ACTION

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SPORT NEEDS A SPACEWE ARE THE GUARDIANS

OF THE SPACES OF SPORT

TO ENSURE THAT SPORT CONTINUES TO BE A SOURCE OF HAPPINESS

EMPOWER PEOPLE

DIVERSITY AND EQUALITY

TRANSPARENCYEDUCATION &

SKILLS

INSPIRE ACTION

CREATE COMMUNITIES

ACTIVATE EVENTSENCOURAGE INNOVATION

IMPROVE HEALTH

HEALTH AND NUTRITION

SPORT PARTICIPATION

SAFETY & SECURITY

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WIR ZUSAMMEN

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Provide support to the countries in need in this refugeecrisis.

Future Focus:

Move from reactive fundings to pro-active deploymentof funds.

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Support refugee initiatives in adidas locations.

Future Focus:

• Look into further opportunities to support locally.

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Delivering on the WIRZUSAMMEN promise:Help refugees ingetrate into German society &into the German labour market

Future Focus: • additional apprecnticeships• retrainings for adults.

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1) Invest in language skills2) Market the apprenticeship scheme3) Collaborate with the authorities

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• Prepare interns for apprenticeships

• Employ migrants

• Continue & expand internship program

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IT‘S A MARATHON,NOT A SPRINT!