we saw an opportunity - unodc.org · copa américa (1,7 billion potential reach) oceania. europa....
TRANSCRIPT
Alejandro Domínguez W-S
“WHEN EVERYONE THOUGHT
IT WAS THE END OF SOUTHAMERICAN FOOTBALL,
WE SAW AN OPPORTUNITY”.
3. Re-investin Football
1. Clear Rules
2. Leading Institution
THREE STRATEGICPILLARS
Clear
RULES
Formalization of
Social Security
2.407.794Taxes
9.648.011
828
Delegates, doctorsand referees:
Leading
INSTITUTION
Achievement 2018 100% SAPWe successfully incorporated the SAP management system in 100%, achieving
global standards of control and transparency in the administration of CONMEBOL.
We work with international auditing companies
Transparency Award CONMEBOL has been awarded with
on Transparency and Integrity
Best Practices Competitionin the Private Sector
Evolution
NEW COPETITIONS for young players
TRAINIG & INFRASTRUCTURE investment
MILLIONSSINCE 201640USD
100,000YOUNG PARTICIPANTS
80 TRAINED COACHESAND BEACH FOOBALL
MILLIONS To be reinvested IN FOOTBALL
2019
Program
USDFUTSAL FIELDS
Re-invest
IN FOOTBALL
DIRECT INVESTMENT
WOMEN´S FOOTBALL
MILLIONSSINCE 201619,6USD
247,000WOMEN PLAYERS
Re-invest
IN FOOTBALL
Highest revenue in history
USD 500 / 94%MILLIONS To be reinvested
IN FOOTBALL
2019
COPA AMÉRICA Prizes
+14% INCREASE
2015 2019USD 59
MILLIONSUSD 67,5 MILLIONS
LIBERTADORES Prizes
2015 2019USD 52,2
MILLIONSUSD 161,9 MILLIONS
+210% INCREASE
USD 12,000,000+25% FROM THE FINAL PROCEEDS
USD 6,000,000+25% FROM THE FINAL PROCEEDS
CHAMPION 2019 RUNNER UP 2019
SUDAMERICANA Prizes
2015 2019USD 18,49 MILLIONS
USD 47,2 MILLIONS
USD 4,000,000+25% FROM THE FINAL PROCEEDS
CHAMPION 2019USD 2,000,000
+25% FROM THE FINAL PROCEEDS
RUNNER UP 2019
+150% INCREASE
We tripled the prizes!
TRIPLED+140,000,000
YEAR YEARYEAR YEARYEAR
Central Americaand North America
South America
Copa América(1,7 billion potential reach)
Oceania
AsiaEuropa
Libertadores & Sudamericana (1,5 billion potential reach)
Middle East andNorth Africa
countries+ 182
REACH AND DISTRIBUTION 2019
+ 97countries
“From the New CONMEBOL we took on the great responsibility of our duty of overseeing the integrity of football, in the field and in the office.”.
FINAL VIDEO