we need each other

11
We Need Each Other Bethany Planton April 19, 2011

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These slides go with my proposed research project presentation for the Research Methods Communication class at Ball State University.

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Page 1: We need each other

We Need Each Other

Bethany PlantonApril 19, 2011

Page 2: We need each other

Social Networks: A configuration of people connected to one another through

interpersonal means, such as friendship, common interest, or ideas

Page 3: We need each other

Social Networking Sites: The use of a specific type of Web site focused on the creation and growth of

online social networks which allows users to interact

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Page 5: We need each other

Employee Donor Potential Donor

Page 6: We need each other
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Knowledge Sharing

Page 8: We need each other

Listening

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Image Building

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References• Burgess, D. (2005). What motivates employees to transfer knowledge

outside their work unit? Journal of Business Communication, 42, 324-348.

• Crawford, K. (2009). Following you: Disciplines of listening in social media. Continuum: Journal of Media & Cultural Studies, 23, 525-535.

• Coyle, C. L. & Vaughn H. (2008). Social networking: Communication revolution or evolution? Bell Labs Technical Journal, 13, 13-18.

• Livingston, G. (2009). High-dollar nonprofit donors would embrace social media. Journal of New Communications Research, 4, 87-94.

• Venable, B., Rose, G., Bush, V., & Gilbert, F. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33, 295-312.