we need data: philippine information society data alliance project
DESCRIPTION
A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".TRANSCRIPT
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We Need Data: Philippine Informa6on Society Data Alliance Project
Jane=e Toral h=p://digitalfilipinoclub.com h=p://searchprofileindex.com
E-‐Commerce Drives Philippine Internet Commerce Growth
• DigitalFilipino Web Awards 2011 Winners – Represents top websites per category. – Half earn from consumer purchase. – Others on adver6sing and related services.
Select Monthly Online Ac/vi/es (%) 2009 2010 2011
Visi6ng Social Networking sites 51* 53 82
Search 58 76 80
Instant messaging 63 68 69
Internet Portal 54 73 67
Visi6ng public chat rooms 54 67 65
Email 63 65 64
Played games online 53 45 54
Listen to songs in music websites -‐ -‐ 45
Downloaded or uploaded music files online 25 37 37
Shared/posted something online that you created 15 24 36
* Note. The 2009 figure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na6onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
Ac6vi6es showing significant increase at 95% confidence levels between 2009 and 2011
Despite this stability, overall engagement is on the rise. Social networking now dominates…
The backdrop to e-‐commerce in Philippines
There is an inherent reluctance to “trade” through the Internet
Lack of ‘accredita6on and guarantees'…by default modern trade actually encourages des6na6on shopping
Presence of counterfeits and
knock-‐offs
High reliance on inter-‐personal rela/onships
IT and Banking infrastructure “evolving”
Tradi/onal trade legacy
Buyers need to ensure quality by physical inspec6on
Buyers feel the comfort, dealing with
known vendors
Low levels of confidence/trust in
transac6ng online
Source: Yahoo!-‐Nielsen Net Index 2011
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2010 2011
Online Transac/ons (%)
Ques6on: Have you purchased products online in the past 12 months… payment could be online or offline?
Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011
Online transac/ng remains in it’s infancy
53
36
10
9
4
1
1
1
Cash (face to face)
Credit card
Transfer via ATM/Bank
Internet Banking
Deposited cash at bank branch
Online accounts such as Paypal
Cheque
Debit card
Payment methods (%)
Payments largely made offline, given current trust and comfort levels with e-‐payment
Source: Yahoo!-‐Nielsen Net Index 2011
E-‐Commerce is Growing
Source: h=p://bit.ly/pe7W=
Inaccurate data hurts the Philippines e-‐commerce industry
Hurts promising start-‐ups too….
We need a data revolu6on! Philippine Informa6on Society
Data Index
Data a=uned to current 6mes.. Accessible to everyone online…
Data providers as alliance partners…
Seven Ques/ons to Knowing Your Audience
Why are they here?
What do they think they’re going to get out of this presenta6on? Why did they come to hear you? Are they willing par6cipants or mandatory a=endees? This is also a bit of a situa6on analysis.
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What keeps them up at night?
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solu6on.
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How can you solve their problem?
What’s in it for the audience? How are you going to make their lives be=er?
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What do you want them to do?
Answer the ques6on “so what?”—and make sure there’s clear ac6on for your audience to take.
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How can you best reach them?
People vary in how they receive informa6on. This can include the set up of the room to the availability of materials arer the presenta6on. Give the audience what they want, how they want it.
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How might they resist?
What will keep them from adop6ng your message and carrying out your call to ac6on?
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What are they like?
Demographics and psychographics are a great start, but connec6ng with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.
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© duarte.com 2008
Insert a representa6ve picture or illustra6on of an audience member in this rectangle. It helps to put a face on the audience.
Infrastructure (current data)
Fixed telephone lines per 100 population NTC
Mobile cellular telephone subscribers per 100 population NTC
Internet subscribers of NTC Registered ISPs NTC
Percentage of localities with public Internet access centres(PIACs) by number of inhabitants
PhilCeC
Number of radio and TV broadcast stations NTC
Number of CATV operators NTC
What we need..
• Prepaid versus postpaid sales – Data access use, subscrip6on, amounts.
• VAS services used and amounts
• Mobile money transac6ons (volume / amounts)
• Top websites and applica6ons accessed through mobile devices.
Household (current data)
Proportion of households with PCs NSO
Proportion of households with access to the Internet NSO
What we need…
• Number of household members who – Look for special deals and sale – Buys online – Sells online – Banks online – Joins online promo6ons – Look for jobs online – Owns a cellphone – Does mobile banking
Government (current data)
Proportion of government bodies with internet access
NCC Proportion of government bodies with a website
NCC Government agencies with online services.
NCC
What we need…
• Number of government agencies compliant with the E-‐Commerce Law who does: – Electronic filing – Electronic approvals and permits – Accept electronic payment
– Issued administra6ve order. – Data reten6on guidelines – Data privacy guidelines.
Business (current data) Proportion of businesses using computers
NSO Proportion of persons employed routinely using computers NSO Proportion of businesses using the Internet
NSO Proportion of persons employed routinely using the Internet NSO Proportion of businesses with a web presence
NSO Proportion of businesses with an intranet
NSO Proportion of businesses receiving orders over the Internet NSO Proportion of businesses placing orders over the Internet
NSO Proportion of businesses using the Internet by type of access NSO Proportion of businesses with a local area network (LAN)
NSO Proportion of businesses with an extranet
NSO Proportion of businesses using the Internet by type of activity NSO
What we need…
• Usage of Internet for.. – Sales promo6ons (with or without purchase required)
– Recruitment of new staff
– Sending and receiving online payments.
• Businesses who have – Internet use policy – Data privacy guidelines
Addi6onal data needed..
• Products sold online – Cars – Real estate – Medicine / medical related. – Food / supplements. – Airline / transport 6ckets – Hospitality bookings
(hotel / resorts) – Game cards – Domain names – Gadgets – Imported items (bought
outside – Customs)
• Services sold – Internet adver6sing (media
placement / others) – Recruitment
• Informa6on pos6ng • Applica6ons processed • Hired T%
– Online stock trading (volume / # of traders)
– Insurance (policies sold / claimed online)
Addi6onal data needed
• E-‐Banking users – # for Internet based – # of mobile based
– Bills payment users – Top bills payment merchants
– # of Inter-‐bank fund transfer users
• E-‐Learning – # of schools offering programs
– # of students – # of graduates
Addi6onal data needed…
• Sales promo6on – # of sales promo6on with online component
• With purchase
• Without purchase required
• Discount deals • Contest • Raffle
– Amount value of online sales promo6on
• Cybercrime cases – # of complaints received
• Fraud • Hacking • Copyright viola6on • Data privacy viola6on • Sales dispute • Promo6ons dispute
– Cases filed in court. – Cases resolved.
Be=er decision making inputs for businesses, policy makers, investors
Collected and reported when available. Areas for improvement can be immediately
spo=ed too.
For the growth of e-‐commerce in the Philippines!
h=p://slideshare.net/jane=etoral h=p://twi=er.com/digitalfilipino