we need data: philippine information society data alliance project

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We Need Data: Philippine Informa6on Society Data Alliance Project Jane=e Toral h=p://digitalfilipinoclub.com h=p://searchprofileindex.com

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A discussant paper presented by Janette Toral at the National Statistical Coordination Board Meeting last January 18, 2012 in response to the "Formulation of the Philippine Society Development Program 2011-2017 - Chapter on Information Society Statistics".

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Page 1: We Need Data: Philippine Information Society Data Alliance Project

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We  Need  Data:  Philippine  Informa6on  Society    Data  Alliance  Project

Jane=e  Toral  h=p://digitalfilipinoclub.com  h=p://searchprofileindex.com  

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E-­‐Commerce  Drives  Philippine  Internet  Commerce  Growth  

•  DigitalFilipino  Web  Awards  2011  Winners  – Represents  top  websites  per  category.  – Half  earn  from  consumer  purchase.  – Others  on  adver6sing  and  related  services.  

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Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011  

Visi6ng  Social  Networking  sites     51*   53   82  

Search       58   76   80  

Instant  messaging     63   68   69  

Internet  Portal     54   73   67  

Visi6ng  public  chat  rooms   54   67   65  

Email     63   65   64  

Played  games  online     53   45   54  

Listen  to  songs  in  music  websites   -­‐   -­‐   45  

Downloaded  or  uploaded  music  files  online     25   37   37  

Shared/posted  something  online  that  you  created   15   24   36  

*  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums  Base:  Past  month  Internet  users  aged  10+  across  Na6onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  

Ac6vi6es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011  

Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…  

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The  backdrop  to  e-­‐commerce  in  Philippines  

There  is  an  inherent  reluctance  to  “trade”  through  the  Internet  

Lack  of  ‘accredita6on  and  guarantees'…by  default  modern  trade  actually  encourages  des6na6on  shopping  

Presence  of  counterfeits  and  

knock-­‐offs  

High  reliance  on  inter-­‐personal  rela/onships  

IT  and  Banking  infrastructure  “evolving”  

Tradi/onal  trade  legacy  

Buyers  need  to  ensure  quality  by  physical  inspec6on  

Buyers  feel  the  comfort,  dealing  with  

known  vendors  

Low  levels  of  confidence/trust  in  

transac6ng  online  

Source:  Yahoo!-­‐Nielsen  Net  Index  2011  

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2010 2011

Online  Transac/ons  (%)  

Ques6on:  Have  you  purchased  products  online  in  the  past  12  months…  payment  could  be  online  or  offline?  

Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index 2011

Online  transac/ng  remains  in  it’s  infancy  

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53

36

10

9

4

1

1

1

Cash  (face  to  face)  

Credit  card  

Transfer  via  ATM/Bank  

Internet  Banking  

Deposited  cash  at  bank  branch  

Online  accounts  such  as  Paypal  

Cheque  

Debit  card  

Payment    methods  (%)  

Payments  largely  made  offline,  given  current  trust  and  comfort  levels  with  e-­‐payment  

Source:  Yahoo!-­‐Nielsen  Net  Index  2011  

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E-­‐Commerce  is  Growing  

Source:  h=p://bit.ly/pe7W=  

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Inaccurate  data  hurts  the  Philippines  e-­‐commerce  industry  

Hurts  promising  start-­‐ups  too….  

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We  need  a  data  revolu6on!  Philippine  Informa6on  Society    

Data  Index  

Data  a=uned  to  current  6mes..  Accessible  to  everyone  online…  

Data  providers  as  alliance  partners…  

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Seven  Ques/ons  to  Knowing  Your  Audience  

Why  are  they  here?  

What  do  they  think  they’re  going  to  get  out  of  this  presenta6on?  Why  did  they  come  to  hear  you?    Are  they  willing  par6cipants  or  mandatory  a=endees?  This  is  also  a  bit  of  a  situa6on  analysis.  

2  

What  keeps  them  up  at  night?  

Everyone  has  a  fear,  a  pain  point,  a  thorn  in  the  side.  Let  your  audience  know  you  empathize—and  offer  a  solu6on.  

3  

How  can  you  solve  their  problem?  

What’s  in  it  for  the  audience?  How  are  you  going  to  make  their  lives  be=er?  

4  

What  do  you  want  them  to  do?  

Answer  the  ques6on  “so  what?”—and  make  sure  there’s  clear  ac6on  for  your  audience  to  take.    

5  

How  can  you  best  reach  them?  

People  vary  in  how  they  receive  informa6on.  This  can  include  the  set  up  of  the  room  to  the  availability    of  materials  arer  the  presenta6on.  Give  the  audience  what  they  want,  how  they  want  it.    

6  

How  might  they  resist?  

What  will  keep  them  from  adop6ng  your  message  and  carrying  out  your  call  to  ac6on?  

7  

What  are  they  like?  

Demographics  and  psychographics  are  a  great  start,  but  connec6ng  with  your  audience  means  understanding  them  on  a  personal  level.  Take  a  walk  in  their  shoes  and  describe  what  their  life    looks  like  each  day.    

1  

©  duarte.com  2008    

Insert  a  representa6ve  picture  or  illustra6on  of  an  audience  member  in  this  rectangle.  It  helps  to  put  a  face  on  the  audience.  

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Infrastructure  (current  data)  

Fixed telephone lines per 100 population NTC  

Mobile cellular telephone subscribers per 100 population NTC  

Internet subscribers of NTC Registered ISPs NTC  

Percentage of localities with public Internet access centres(PIACs) by number of inhabitants

PhilCeC  

Number of radio and TV broadcast stations NTC  

Number of CATV operators NTC  

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What  we  need..  

•  Prepaid  versus  postpaid  sales  – Data  access  use,  subscrip6on,  amounts.  

•  VAS  services  used  and  amounts  

•  Mobile  money  transac6ons  (volume  /  amounts)  

•  Top  websites  and  applica6ons  accessed  through  mobile  devices.  

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Household  (current  data)  

Proportion of households with PCs NSO  

Proportion of households with access to the Internet NSO  

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What  we  need…  

•  Number  of  household  members  who    – Look  for  special  deals  and  sale  – Buys  online  – Sells  online  – Banks  online  –  Joins  online  promo6ons  – Look  for  jobs  online  – Owns  a  cellphone  – Does  mobile  banking  

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Government  (current  data)  

Proportion of government bodies with internet access

NCC  Proportion of government bodies with a website

NCC  Government agencies with online services.

NCC  

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What  we  need…  

•  Number  of  government  agencies  compliant  with  the  E-­‐Commerce  Law  who  does:  – Electronic  filing  – Electronic  approvals  and  permits  – Accept  electronic  payment  

–  Issued  administra6ve  order.  – Data  reten6on  guidelines    – Data  privacy  guidelines.  

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Business  (current  data)  Proportion of businesses using computers

NSO  Proportion of persons employed routinely using computers NSO  Proportion of businesses using the Internet

NSO  Proportion of persons employed routinely using the Internet NSO  Proportion of businesses with a web presence

NSO  Proportion of businesses with an intranet

NSO  Proportion of businesses receiving orders over the Internet NSO  Proportion of businesses placing orders over the Internet

NSO  Proportion of businesses using the Internet by type of access NSO  Proportion of businesses with a local area network (LAN)

NSO  Proportion of businesses with an extranet

NSO  Proportion of businesses using the Internet by type of activity NSO  

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What  we  need…  

•  Usage  of  Internet  for..  – Sales  promo6ons  (with  or  without  purchase  required)  

– Recruitment  of  new  staff  

– Sending  and  receiving  online  payments.  

•  Businesses  who  have    –  Internet  use  policy  – Data  privacy  guidelines  

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Addi6onal  data  needed..  

•  Products  sold  online  –  Cars  –  Real  estate  –  Medicine  /  medical  related.  –  Food  /  supplements.  –  Airline  /  transport  6ckets  –  Hospitality  bookings  

(hotel  /  resorts)  –  Game  cards  –  Domain  names  –  Gadgets  –  Imported  items  (bought  

outside  –  Customs)  

•  Services  sold  –  Internet  adver6sing  (media  

placement  /  others)  –  Recruitment  

•  Informa6on  pos6ng  •  Applica6ons  processed  •  Hired  T%  

–  Online  stock  trading  (volume  /  #  of  traders)  

–  Insurance  (policies  sold  /  claimed  online)  

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Addi6onal  data  needed  

•  E-­‐Banking  users  –  #  for  Internet  based  –  #  of  mobile  based  

–  Bills  payment  users  –  Top  bills  payment  merchants  

–  #  of  Inter-­‐bank  fund  transfer  users  

•  E-­‐Learning  –  #  of  schools  offering  programs  

–  #  of  students  –  #  of  graduates  

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Addi6onal  data  needed…  

•  Sales  promo6on  –  #  of  sales  promo6on  with  online  component  

•  With  purchase  

•  Without  purchase  required  

•  Discount  deals  •  Contest  •  Raffle  

–  Amount  value  of  online  sales  promo6on  

•  Cybercrime  cases  –  #  of  complaints  received  

•  Fraud  •  Hacking  •  Copyright  viola6on  •  Data  privacy  viola6on  •  Sales  dispute  •  Promo6ons  dispute  

–  Cases  filed  in  court.  –  Cases  resolved.  

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Be=er  decision  making  inputs  for  businesses,  policy  makers,  investors  

Collected  and  reported  when  available.  Areas  for  improvement  can  be  immediately  

spo=ed  too.  

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For  the  growth  of  e-­‐commerce  in  the  Philippines!  

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