we have a band electronic indie rock waiting for them to send us music
TRANSCRIPT
We have a band
Premium RedElectronicIndieRock
Waiting for them to send us music
ConsumerismAnd Bands
Bands aren't people
They’re product!
Buying the idea- not the substance
Unknown Photographer, 2012, available from http://2.bp.blogspot.com/-EB7EY3t49tQ/T9sAYblvt9I/AAAAAAAAA
Hk/GP-LMOpacJk/s1600/18122011345.jpg
1 Direction… action figures
The Horror!
Postmodern ApproachNothing is new, everything is regurgitated
Buy our B(r)and
Preferred Story
The band are playing their music
Then they are signing contract with producer- they turn into dolls of themselves: their POV as producer gets bigger but they get smaller
Then back at where they’re playing their doll versions are playing the music
More and more of the same figures pop up everywhere playing the same music
EndingSomeone buys one of the action figures
The artists ARE the merchandise
The music video IS an advert for itself
Aim it at indie rockers 15-25 year olds
Live action/puppetry/Keyframe animation
Possibly entering the Raindance Film Festival next September
Just as long as we finished before 30th April 2015
Influences• A focus on the aesthetics, creating a certain look and style for
the video. (Chamberlain 2012)• There is one object in the consumer package, the Body.
(Baudrillard 1998)• Most Marilyn Manson videos focus on the aesthetics and have
certain, unique looks and styles.• Marilyn Manson – The Dope Show• Postmodern as it is a play on the idea of Manson being a
product. Manson is seen being captured, experimented on, conformed and duplicated. Clones are destroyed by the real Manson. Rebelling against conformity.
• “We love your face, We'd really like to sell you”
Production TimelineActivity No.
Date Description
1 03/11/14 - 10/11/14 Listen to sample of Premium Red’s music. Adapt video ideas to chosen sample.
2 10/11/14 - 17/11/14 Further narrative idea of video. Storyboard of music video.
3 17/11/14 – 24/11/14 Present final storyboard and idea to band and focus group. Adjust as necessary prior to following week.
4 24/11/14 – 12/01/15 Filming of music video.
5 12/01/15 – 16/02/15 Edit music video. Week by week showcase of edit to band to guide progress.
6 16/02/15 – 23/02/15 Present edited music video to Premium Red and focus group to get feedback.
7 23/02/15 – 02/03/15 Adjust video based on feedback. Present final video to Premium Red.
8 02/03/15 – 09/03/15 Finalise video if necessary. Class Screening 06/03/15.
9 09/03/15 – 23/03/15 Upload final music video to UoNTV 20/03/15.
http://premiumredmusicvideo.wordpress.com/
ContextualizingPostmodernism within production:• Representation of band• Animated world• Simulacrum fabrication
of character• Literally changing
bands appearance
Capitalist consumerism:• Feeding on
commercial desires• CDs, concerts, films,
music videos, condoms etc
• Consumerist attitudes embodied
Political control:• ‘Political and
economic masters’
• Musical media & consumerism
• Comedy elements to mock
Research question – Band to Brand?
Have bands become yet another by-product to be sold at will, or to be altered, once audiences
move onto the next inevitable trend?• John Mundy• The exploitation of Madonna’s identity• Represented as another commodity• Answers the question, band member is sold
Questions?