we first seattle
TRANSCRIPT
@simonmainwaring
@simonmainwaring
@simonmainwaring
Consumers want a better world,not just better widgets.
@simonmainwaring
“86% of global consumers believe that business needs to place at least equal weight on society’s
interests as on business’ interests.”Edelman 2010 GoodPurpose® Study
@simonmainwaring
How does the private sector help fix our world?
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
@simonmainwaring
Brand/Foundation Partnership: BMGF & FC Barcelona
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Brand/Consumer Partnership: Expedition 206 ‘Open Happiness’
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Brand/Consumer/Non-Profit Partnership: Pepsi Refresh Project
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Brand/Foundation Partnership: Nike & Livestrong Foundation
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Brand/Foundation Partnerships: Nike & Livestrong
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Contributory Consumption: Zynga uses the sale of virtual goods for earthquake relief
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Contributory Consumption: Daillly uses the sale of virtual goods for Tsunami relief
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Global Brand Initiative: Brands support First Lady’s ‘Let’s Move’ Initiative
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Global Brand Initiative: Patagonia-led coalition of apparel brands addressing sustainability
How will social technology reshapethe future of social change?
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@simonmainwaring
Brand Goodwill: Nordstrom enters NYC with charity store
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For Profit/Cause Integration: TOMS Shoes and Eyewear
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Non-Profit Brand Storytellers: charity: water
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Brand/Non-Profit Partnerships: Made For Good
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Brand Collaboration: Nike Environmental Design Tool
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Brand Accountability: BrandKarma.com
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Brand/Customer Partnerships: Socialvest online/mobile platform
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Citizen Activism: #OperationCupOfTea
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Community Activism: BeRemedy.org
@simonmainwaring
Mobile Brand Accountability: GoodGuide customer app
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Future: Kiip = Social Gaming as OS + Social Currency + Mobile Content
Thank You.
Twitter: @simonmainwaring
Facebook: facebook.com/wefirst
Google+: Simon Mainwaring
Book: wefirstbook.com
Blog: simonmainwaring.com
For these SLIDES and We First VIDEO, text your NAME and EMAIL to
1 (310) 321-4009
Global Brand Initiative
@simonmainwaring
GlobalBrand
Initiative
Key Strategies
@simonmainwaring
Key Social Strategies/Tactics
Crowdsource ideas or funds or IP
Collaborate with competitors/cross sector
Build contribution into real/virtual consumption
Launch/partner with employee volunteer programs
Use social platforms to trigger donations/actions
Use online platforms/mobile apps for credibility/reach
@simonmainwaring#WeFirst
Case Studies
@simonmainwaring
Case Studies
Brand/Non-profit/Consumer Platforms: Causecast, SocialVibe, SwipeGood, Network for Good, 7 Billion
Brand/Cause Marketing: GMC/Invisible People, Pampers/UNICEF, Nike/Livestrong, Ford/People’s Fleet, charity:water, AOL 365,
Toyota/100 cars, Tide/Loads of Hope, CareOne, Hershey/Care to Learn
Brand Collaboration: Sustainable Apparel Coalition, Nike Environmental Apparel Design Tool, Let’s Move Nutrition Charter, Nike
Green XChangeCrowdsourcing: Threadless Atrium, Crowdrise, Kickstarter,
BeRemedy.org, LoudSauce
For Profit: TOMS, GOODcorps, B Corps, StartSomeGood, Dancing Deer Bakery, Yerba Mate
Online/Mobile Apps: brandkarma.com, GoodGuide, SocialVest
@simonmainwaring#WeFirst