we drive together e-commerce in...
TRANSCRIPT
Strategic annual forumof Polish retail e-Commerce
October 20-21, 2014Hotel Courtyard by Marriott, Warsaw
3rd FORUM
We drive together e-Commerce in Poland!
A competitive and profitable e-commerce is based on synchronisation and optimisation of key operational domains of e-commerce store.
During this annual Forum we will provide the representatives of the Polish retail sector with information, inspirations and concrete solutions supporting them in tackling these challenges!
So that e-Commerce runs like clockwork!
For more information please contact:
Katarzyna Klimkiewicz Project Director
12 350 54 32 [email protected]
e-Commerce Forum is a strategic meeting of persons responsible for the key operational areas supporting the development of electronic sales of retail chains and the producers of FMCG and durable goods operating or planning to operate both offline and online (bricks & clicks model).
For 3 years we have been providing the representatives of the retail sector with the examples of best practices and concrete tools optimising the development of e-commerce and thus we support the increase of revenues for both the retail chains and the producers.
Focus topics:
STRATEGY eMARKETING eSALES LOGISTICS CUSTOMERSERVICE
ABOUT THE FORUM
FORUM’S OBJECTIVE
Michał Nawrocki
Director for e-Commerce,Management Board
MemberTerg (Electro.pl
oraz Mediaexpert.pl)
Mariusz Nowak
e-CommerceManager
Tesco
Grzegorz Lipnicki
Vice-Presidentof the Management Board
Redan, Top Secret
Jakub Jasiński
e-CommerceLocal Leader
Sephora
Qaalfa Dibeehi
Vice President
Forrester Research (UK)
Bartosz Lewiński
e-Commerce Operations Coordinator
TOYS “R” US Poland
Jared Blank
Vice Presidente-Commerce
Tommy Hilfiger (USA)
Dorota Tylek
Specialist for marketing and e-Commerce
Fandago (Greenpoint)
Czesław Grzesiak
Vice-President
Tesco
Marc Rietbrock
Head of e-Commerce
ORSAY (Niemcy)
FORUM INSPIRATORS
Tomasz Ślaskowicz
Sales Director
BEKO
Jose Villamil
Director for e-Commerce POLAND
Decathlon
Stanisław Krzaklewski
Director of Internet Project
Alma.24.pl, Alma Market
Jarosław Sokołowski
e-Commerce Manager
Neckermann PolskaBiuro Podróży
Andrzej Ptasik
Headof Transport & Customs
ORSAY
Marcin Gadulski
Presidentof the Management Board
MM Brown Polska
Michał Walczyński
Senior specialistfor e-Commerce
Samsung ElectronicsPolska
Tomasz Mazur
e-Retail Manager
Danone
Paweł Wojciechowski
Former Managing Director
RAVELO
Łukasz Zawolski
Director for Internet Sales
Piotr i Paweł
More about the inspirators: www.forum-e-handel.com/prelegenci
FORUM AGENDA Day 1, Monday, October 20Moderator: Paweł Wojciechowski, former Managing Director, Ravelo
9:00 Registration, morning coffee
9:30 Greeting the participants, networking
DEVELOPMENT DIRECTIONS OF POLISH ONLINE RETAIL
PLENARY SESSION
9:45 The Importance of Customer Experience in eCommerce
· what is special about customer experience in eCommerce
· what are the elements of good CX in eCommerce
· how companies are doing it
· what are some key trends
Key Speaker: Qaalfa Dibeehi, Vice President, Forrester Research (UK)
10:25 Q&A session
10:35 The Importance of Data in Display Advertising
· how does the change in consumer behavior impact your way
of doing marketing?
· why shouldn’t we talk about Big Data, but Data that matters?
· how can you leverage Data successfully in Performance Advertising?
· Case study: How Sklep Presto benefits from data-driven
Performance Advertising
Dirk Henke, Managing Director Eastern Europe & MEA, Criteo
Łukasz Kozłowski, Vicepresident E-commerce, Presto Shop
10:55 Q&A session
11:00 Coffee break
11:20 Where is the Polish online retail now and what will
be its position next year – panel discussion of CEOs
· challenges for retailers starting their activity online
· what will the online retail look like in omnichannel era in a year
· what is the future and what’s happening now already
· how to ensure the synergy of offline and online retail
Experts:
Czesław Grzesiak, Vice-President, Tesco
Grzegorz Lipnicki, Vice-President, Redan
Michał Nawrocki, Director for e-Commerce,
Management Board Member, Terg (Electro.pl, Mediaexpert.pl)
Przemysław Schmidt, Member of the Board,
Czerwona Torebka Group, owner of Merlin.pl
Moderator:
Paweł Wojciechowski, former Managing Director, Ravelo
11:55 Q&A session
12:10 Lunch
13:10 Optimum logistics, i.e. selection of a delivery method
· impact of own store chain on development and growth
of click & collect, mutual benefits resulting from this strategy
and threats related to tracking the delivery in the distribution channel
· door-to-door courier deliveries vs. delivery to parcel shop
· logistics as “a virtual seller/last point of contact between the product
and the client” – impact of logistics on the image of e-commerce
Andrzej Ptasik, Head of Transport & Customs, ORSAY
13:40 Q&A session
13:10 Selling abroad – i.e. everything about the expansion of e-store
· challenges and threats related to starting business
in “a new” country
· how to meet the expectations of new clients
· logistics and customer service abroad
· how to manage the price policy on different markets
with “open borders”
Marcin Gadulski, President of the Management Board, MM Brown Polska
13:40 Q&A session
LOGISTICS AND CUSTOMER SERVICE AT E-STORE
Moderator: Michał Nawrocki, Director for e-Commerce, Management Board Member, Terg
MARKETING AND SALES AT E-STORE
Moderator: Paweł Wojciechowski, former Managing Director, Ravelo
PARALLEL SESSIONS
13:50 The role of customer service in the development of online store
· the objectives set for customer service staff
· specification of contact via phone and email
· customer’s loyalty in e-business
Dorota Tylek, Specialist for Marketing and e-Commerce,
Fandango (Greenpoint)
14:20 Q&A session
14:30 Coffee break
14:45 Quality of customer service: measurement, development and impact
on the image of e-store – panel discussion
· key criteria for the assessment of the store: products availability,
quality of delivered products, timely deliveries
· how to measure the quality of service and its impact on online sales
Experts: Mariusz Nowak, e-Commerce Manager, Tesco
Stanisław Krzaklewski, Director of Internet Project,
Alma.24.pl, Alma Market
Moderator: Michał Nawrocki, Director for e-Commerce,
Management Board Member, Terg
15:15 Q&A session
15:25 Optimization of the payment process for reducing the time
of shipping and new opportunities for online payments
Jacek Kinecki, Sales Manager, Przelewy24
Piotr Pawlak Specialist Sale, Przelewy24
15:45 Q&A session15:55 How to measure the impact of delivery & customer service on the improvement of the e-shop · how customer service translates into purchases · how e-delivery translates into e-sales · KPI Jose Villamil, Dyrektor e-Commerce POLSKA, Decathlon
16:25 Q&A session
13:50 How to sell without selling, i.e. what is marketing
automation, Case study Eurolot
· are marketing automation category systems just a more
advanced tool for sending emails
· dynamic content generation, example of Eurolot
Jarosław Sokołowski, Lecturer, L. Koźmiński Academy,
e-Commerce Manager, Neckermann Polska Biuro Podróży
14:20 Q&A session
14:30 Coffee break
14:45 Robots in marketing and drones replacing couriers
vs today’s e-commerce reality
· real life examples of email marketing automation
in e-commerce
Maciej Ossowski, Director of Education & CEE Business
Development, Implix
15:15 Customer relations is everything for e-Commerce
· building customer relations – loyalty in the e-store
· how to improve e-customer satisfaction with the support
of innovative technology
· how to build synergy
Michał Pieprzny, Managing Director,
Loyalty Partner Poland, PAYBACK
Grzegorz Marczak, Senior Digital Manager,
LoyaltyPartner Poland, PAYBACK
15:45 Q&A session
15:55 We invite you for the parallel session
16:35 Coffee break and division of participants into focus tables
16:55-17:55 FOCUS TABLES:
These are meetings in smaller groups, whose purpose concerns active involvement of the participants and discussions leading to answers to most
pressingissues.Eachparticipantwillchooseatopiche/sheismostinterestedin.Thenumberoftableparticipantsislimited–decidedonfirstcomefirstservebasis.
18:00 Cocktail & networking – excellent opportunity to share opinions in an informal atmosphere and a place of meeting between the retail
chains and producers
19:00 End of day 1 of the Forum
Usability in e-commerce -case study of ANSWAER.COMWojciech Tomaszewski, Marketing
and e-commerce Director, WearCo, ANSWEAR.com3
The role of e-customer service in conversion increase – discussion Bartosz Lewiński, E-Commerce Operations Coordinator,
TOYS ”R” US Poland1
Email 3.0. How to save 20% of transactions in your online shopThomas Pakulski, Director of Marketing and Sales, EmailLabs
Mobile aspects of e-store – costs, implementation period, effectsDominik Kaznowski, Grupa PWN2
4
FORUM AGENDA Day 2, Tuesday, October 21
Moderator: Paweł Wojciechowski, former Managing Director, Ravelo
9:00 Registration, morning coffee
9:30 e-Shop in multi-channel sales strategy – perspectives and risks
· the role and place of the e-shop in the sales strategy across
multiple channels
· how to ”develop” e-shops from the omnichannel perspective
Key Speaker: Marc Rietbrock, Head of E-Commerce,
Orsay (GERMANY)
10:00 Q&A session
10:10 Replatforming Your Ecommerce Site Does Not Need
to Be Painful Case study Tommy Hilfiger
· how to choose a platform provider
· how to manage communications with the senior executive team
· who are the 2 people you must hire to ensure the project is a success
Key Speaker: Jared Blank, Vice President E-Commerce,
Tommy Hilfiger (USA)
10:40 Q&A session
10:50 Coffee break
11:10 How to be “premium” in Polish e-commerce
Case study Sephora
· is there a room for quality players on Polish e-commerce market
· non-price competition – example of Sephora
Jakub Jasiński, e-Commerce Leader, Sephora Polska
11:40 Q&A session
11:50 The New Mobile Commerce: Blurring The Line Between
Online and Offline Payments
· future of online payments
· potential of mobile commerce for the real world
· one-click payments – make it simple
Trayan Nikolov, Dyrektor Pionu Rozwoju Produktów, PAYU
12:10 Q&A session
12:15 Lunch
13:15 Cooperation: producer-online chain
– panel discussion
· how can the producer support e-commerce
· key aspects of cooperation: producer’s expectations vs chain’s
expectations
Experts:
Stanisław Krzaklewski, Director of Internet Project,
Alma.24.pl, Alma Market
Michał Nawrocki, Director for e-Commerce, Management
Board Member, Terg
Tomasz Mazur, e-Retail Manager, Danone
Tomasz Ślaskowicz, Sales Director, Beko
Michał Walczyński, Senior e-Commerce Specialist,
Samsung Electronics Polska
Moderator:
Paweł Wojciechowski, former Managing Director, Ravelo
13:55 Q&A session
14:05 New responsibilities for online retailer
· a new consumer directive - revolution or evolution?
· key challenges for e-stores
· an open question to an expert: the interpretation of the most
unclear provisions
Pawel Litwiński, PhD Attorney, Partner BARTA LITIWŃSKI,
KANCELARIA RADCOW PRAWNYCH I ADWOKATOW
14:40 Summary of 3rd Forum and drawing of free participation
in 4th Forum
14:50 End of 3rd e-Commerce Forum
Sector sponsor: Media sponsors: Partners:
PARTICIPANTS ABOUT PREVIOUS EDITIONS OF THE FORUM”e-Commerce forum was a great opportunity for me to share my
experience and knowledge with other individuals from e-commerce
sector on Polish market, specifically in respect of new trends and
technologies. Worth recommending!”
Marlena Gref-Stefańska, Country Marketing Manager,C&A Online GmbH
”I think that e-commerce forum was a very successful event.
Many ideas presented during the forum inspired us to make the
changes in the way our company operates. Worth attending!”
Jędrzej Wittchen, President of the Management Board, Wittchen
”e-Commerce forum is excellent opportunity to present both
own point of view regarding e-commerce (and other issues as
well) and to compare our perspective with other market players,
share experiences and find inspiration for further actions.
Excellent lecturers, open listeners and excellent organisation
make the participation in this event a real pleasure. I recommend
both presentations themselves and very productive informal
discussions.”
Antoni Leniek, SEM Manager, answear.com
REGISTRATION OF PARTNERSHIP IN THE FORUM
The detailed terms of registering the participation and registration form are available online at:
The cost of participation of one person in the Forum is:
www.forum-e-handel.com/zgloszenie
To September 5, 2014
During the period from September 6 to 26, 2014
After September 26, 2014
2195 PLN + 23% VAT when registering 3 or more persons from the company
2595 PLN + 23% VAT when registering 2 persons from the company
2795 PLN + 23% VAT when registering 1 person from the company
Promotional offer – applies exclusively to first 15 registrations!
2995 PLN + 23% VAT when registering 1 person from the company after
the promotional registration pool has been used
2995 PLN + 23% VAT when registering 2 and more persons from the company
3495 PLN + 23% VAT when registering 1 person from the company
3995 PLN + 23% VAT when registering any number of people from the company
For more informationon potential partnership during the Forum please contact:
Anna ChrobotB4B Communications Manager
22 256 70 35 [email protected]
For more information on participation please contact:
Anna BanaśHead of Sales
12 350 54 06 [email protected]
LOOKING FORWARD TO SEEING YOU
Blue Business Media Sp. z o.o.Kraków Branchul. Berka Joselewicza 21c, 31-031 Krakówtel. + 48 12 35 05 400fax. + 48 12 35 05 [email protected]