we digitize your products so you can digitize your business....by embedding our technologies into...
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We Digitize Your Products So You Can Digitize Your Business.
The winners in every market will be the businesses that bridge the gap between
the real world and the digital world. We’re here to digitize every physical
product with innovative solutions. We’re here to unleash the
Internet of your Things.
Digital transformation may be the most obvious and at the same time the most underrated opportunity for any business that deals with physical products. Yet these products that companies manufacture or trade often remain disconnected from digital systems used to manage them.
Building on our heritage as the global RFID* and IoT pace-setter and our expertise in secure optical marker materials, we at Smartrac have made it our goal to provide products and solutions that empower the physical, product-driven world to match the data-driven world.
Operating in highly competitive markets and losing billions to product counterfeiters, branded product manufacturers for example require a customized and secure approach to
Welcome to Smartrac.
* Radio-frequency identification (RFID) is the wireless, contactless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and
tracking tags attached to physical objects. RFID inlays and tags can carry a unique serial number, digital identity and additional data, allowing a digital representation
of the tagged object.
Create the Internet of your Things!
“ How can we make the IoT deliver on its promises for industrial businesses, branded product manufacturers and their customers?”
“ How can we streamline manufacturing and logistics processes to make businesses more profitable?”
“ How can we drive enhanced consumer engagement in the real world – at the digital level?”
“ How can we bridge the gap between the real world and the digital world?”
their digital transformation. Smartrac offers multi-layered solutions for that by embedding a digital identity into almost any physical product. In doing so, we enable secure and simplified brand protection, product authentication, optimized in-store efficiency, full omni-channel readiness and, ultimately, smarter products that provide enhanced customer experiences at the tap of a smartphone.
In manufacturing industries, our solutions drive the digital transformation and enable the ‘Industrial Internet’. They bring a unique digital identity and connectivity – hence intelligence – to physical goods, parts, components, tools and machines to enable smarter processes in factories, supply chains, sales channels, pre- and post-sales services and sustainable recycling.
Many specialized industries from automotive to aviation, pharmaceuticals and healthcare benefit greatly from our products and solutions to fully drive their digital transfor-mation.
Our solutions support a broad range of applications includ-ing consumer engagement, product authentication, smart packaging, factory automation, supply chain management, animal identification, keyless car access, library and media management, wireless sensing, cold chain management and many more.
A Wealth of Know-How and Intellectual Property
Backed by an extensive portfolio with hundreds of patents and patent applications in several fields of technology, equipment and production processes, we are continuously setting the highest industry standards.
Technologies that Make a Difference
One of our main strengths lies in our ability to design and produce RFID antenna technologies that are optimized for specific application fields. Across our broad portfolio, we utilize ICs from all the leading chip manufacturers.
Our etching technology offers the advantage of manufac-turing several elaborate antenna structures during the same process. Etched antennas allow specific antenna designs for applications such as supply-chain management, inventory or media management.
Coil winding is the technology we choose to produce small glass transponders for applications such as animal identifi-cation and car immobilizers. Using rugged enclosures, the technology is also suitable for use in harsh environments such as factory automation or laundry management.
Printing with conductive ink and secure optical markers enables us to deploy and produce new antenna shapes and brand protection solutions in-house. This allows for the fast and economical realization of new designs to be printed on various substrates or materials, enabling novel applications in packaging, on physical goods and beyond.
Our secure optical markers focus on visible technologies such as color-shifting ink and QR codes, as well as on Traceless® and encrypted markers for invisible serialization and concealed solutions, which ultra-guard products and ultimately protect brands.
Driving Technology Forward
* An RFID transponder is a small device that emits an identifying signal in response to a received interrogation signal. A passive (no battery) RFID transponder
is basically a combination of an integrated circuit (IC) that stores the tag’s ID and other information, and an antenna that gathers energy and transmits/receives
signals. RFID transponders are available in different structural shapes, such as inlays and tags.
From its earliest beginnings, Smartrac has shaped the world of RFID and product digitization – driving the innovation, quality and production scalability of passive transponders* and the Internet of Things (IoT) to new levels. Our RFID and IoT solutions proficiency is complemented by our Traceless® portfolio and expertise in secure optical markers and solutions for printing and recognition.
Innovation and Quality are Part of Our DNA
As the global product digitization pacesetter, we foster innovation by continuously improving and enhancing our products and solutions portfolio. With our strong R&D and customer-centric solution development team, we constantly evaluate and integrate the latest trends and developments worldwide. We apply the highest levels of quality and opera-tional excellence in the manufacture of every single inlay and tag to provide premium-quality products and solutions that perfectly fit our customers’ needs.
RFID Hard and Glass Tags
Our broad range of robust transponders for use in demand-ing and harsh environments are commonly found in the manufacturing, aerospace, automotive, maritime, oil, gas and chemical industries, as well as logistics and supply chain applications. Designed to meet specific requirements and available in all common frequencies, the key features of our hard tags include resistance to dust, chemicals, mechanical stress, liquids and high temperatures.
Providing a flexible and reliable solution principally for secure animal identification, our Glass Tags are made from biocompatible glass and are available in several sizes and frequencies.
RFID Sensor Inlays and Tags
With a growing number of antenna choices and sensor ICs, our inlays and tags provide flexible, state-of-the-art solutions to accurately measure leakage, moisture and temperature conditions in applications such as supply chain and asset management, automotive, pharmaceuticals or healthcare. These passive, single-chip sensor solutions are cost-effec-tive and easy to implement, can be deployed where active or semi-active sensors are impractical, and work on different surface materials ranging from textiles to metal parts to construction materials.
Choose What’s Best for You!
Our Product & Solution Finder provides you with an overview of our latest portfolio and allows you to select the most suitable product for your individual needs. Just tap your NFC-enabled phone on the enclosed tag, or visit: smartrac-group.com/products
RFID Frequency Ranges
(HF, 13.56 MHz)
works well on objects made of metal, and can work
around goods with medium to high water content.
HF RFID systems have a read range of about 1 m;
applications include brand protection and tracking
library books. NFC tags operate in the HF range.
(LF, 125 – 134 kHz)
is better able to penetrate thin, metallic substances.
Additionally, LF RFID systems are ideal for reading
objects with high water content, but their read
range is limited to centimeters. Typical applications
include immobilizer systems and animal tagging.
(UHF, 860 – 960 MHz)
passive transponders typically offer a read range of
up to 10 meters and fast data transfer. UHF RFID,
also known as RAIN RFID, covers many types of
retail and industrial applications, like item-level
tagging and inventory management.
Exceeding Expectations: Our Product Portfolio
RFID Inlays and Tags
Available in LF, HF (NFC) and UHF (RAIN RFID) frequency standards, our inlays and tags provide a fit-for-function design in the most demanding areas including inventory visibility, product authentication, supply chain management, factory automation, healthcare, media management and many more.
NFC for Endless Applications
Our NFC inlays and tags reflect the importance that NFC technology has gained in areas such as providing enhanced customer experiences and consumer loyalty programs, digital content provisioning and connecting electronic devices.
Traceless® Secure Optical Markers
Tailored for the needs of the pharmaceutical, fashion and luxury branded products, premium wine & spirits and collectibles sectors, as well as industrial and retail markets, we can provide additional layers of security for brand protection applications such as product authentication, anti-counterfeiting and anti-diversion.
Based on RFID and its Traceless® secure optical marker technologies, Smartrac’s comprehensive product portfolio enables the digitization of almost any physical product and helps to drive the digital transformation of many industries and businesses to higher levels. Expertly manufactured with minimal ecological impact and thoroughly tested to industry-leading quality, our products can also be customized to individual needs, broadening their fields of application even further.
When Quality Counts, We Deliver
Smartrac has received ARC Quality Certification for the design and manufacturing of its high-quality RFID inlays and tags – and we were one of the first-ever companies to receive that certification. This highly recognized industry benchmark complements ISO certification, and gives customers the assurance of knowing that our RFID inlays and tags are certified for purpose and will perform consistently and reliably.
When Sustainability Counts, We Care
With its Green Tag Program, Smartrac is a trailblazer in providing truly sustainable RFID products that are free of plastics and heavy metals. No chemical etching and minimal amounts of adhesive are used, hence they consume fewer resources and help to achieve a significant carbon footprint reduction – without compromising their quality and performance.
Track and Sense
Use our inlays and tags to see what’s happening with your products. RFID tags make it easier to collect data and detect hidden inefficiencies with an improved accuracy of inventory and supply chain data. Embedded moisture and temperature sensor inlays provide you with entirely new kinds of product insights, smarter inventory and supply chain management.
Physical products are what nearly every business is about. By embedding our technologies into your products, you can digitize your business from the ground up to unlock, enable and provide all kinds of new data about your products, your factories, your supply chain, your distribution and sales channels, your customers and any eco-system partner that touches your digitized products.
Our Smart Cosmos® solutions provide a secure, scalable and proven way to embed digital intelligence into your physical products and leverage IoT solutions to:
Enhance Customer Experiences
By integrating NFC tags into your products, you get the power to deliver exclusive digital experiences when your customers interact with them using their smartphones. The newly enhanced customer experience can help you to increase customer loyalty sign-ups, help your customer to instantly re-order, and engage them with valuable, exclusive post-sale content.
Empowering digital transformation:
Smart Cosmos® Solutions
Authentication is one of the most important capabilities in the digital world. Choose from a variety of different options to protect your brand against counterfeiting, product diversion, and many more.
The Internet of your Things enabled by Smart Cosmos®
Smart Cosmos® combines three key elements to make your products smarter:
Fully customizable and uniquely identifiable RFID inlays and uniquely identifiable choices of our wide range of products that are small, flexible and durable enough to be embedded in any product.
A secure way to authenticate products based on a unique digital identity and a proven identity assignment system.
Application modules and an IoT platform that manages product identities together with related data (e.g. digital twins) and seamlessly integrates into existing IT systems.
This is the backbone for complete product digitization, enabling a deeper digital transformation and creating the Internet of your Things.
To get more insights, please visit https://www.smartrac-group.com/IoT-solutions.html
Your Products are Your Platform
Smart Cosmos® Enablement System Turn your products into customer experience platforms
At a Glance
ARC Quality Certification from Auburn University’s RFID
Lab for the design and manufacture of RFID inlays and tags
ARC Program of Auburn University’s RFID Lab measured
and confirmed the quality and performance for a large
number of our RFID inlays and tags.
ISO 9001:2015 and ISO 14001:2015 certifications
ISO 1579 for laundry tags
IEC 61249-2-21 Halogen-free standards
Endorser of and committed to the 10 principles of the
UN Global Compacts on human rights, labor standards,
environment and anti-corruption
What could our products and solutions do for you?
Contact us to find out!
Broad presence in the Americas, EMEA and APAC
Global customer service, sales and R&D network
Industry-leading RFID product portfolio backed by
Smart Cosmos® platform and IoT solutions for product
digitization and business transformation
Flexible, high-capacity manufacturing facilities on
The only large-scale high-volume RFID transponder
production and customization center in the USA
Global production capacity of more than 3.5 billion RFID
inlays and tags per year
Smartrac Technology Group - Smartrac N.V. Strawinskylaan 851 · 1077 XX Amsterdam · The Netherlands Phone: +31 20 30 50 150 · Fax: +31 20 30 50 155