we bring people together to build vibrant communities how will you?
DESCRIPTION
Keep America Beautiful. 2013 CLPP Webinar: Guidance for Grant-Funded Implementations. WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?. Welcome. Keep America Beautiful: Bronwen Evans, Director, Litter Programs Shannon O’Donnell, Manager, Litter Programs. - PowerPoint PPT PresentationTRANSCRIPT
1WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?
2013 CLPP Webinar:Guidance for Grant-Funded
Implementations
Keep America Beautiful
2
Welcome
Keep America Beautiful:• Bronwen Evans, Director, Litter Programs• Shannon O’Donnell, Manager, Litter Programs
CLPP National Advisory Team Panelists:• Carol Doss, Keep Southwest VA Beautiful• Lourdes Ferris, Keep Palm Beach County Beautiful, FL• Adam Roberts, Hot Springs/Garland County Beautification Commission, AR• Andrea Rose, Keep Corinth-Alcorn Beautiful, MS• Carolyn Tomlinson, Keep Dorchester County Beautiful, SC
3
Corporate Support
Thank you to our funders:• Philip Morris USA, an Altria company• RAI Services Company• Santa Fe Natural Tobacco Company
Our shared goal: reducing cigarette butt & cigar tip litter
4
Webinar Outline
• Cigarette Litter Overview & Facts• Website & Resources• Grant Requirements• CLPP Task Force• 4 Proven Program Strategies• Cigarette & Cigar Tip Litter Scans• New Online Storytelling Tool• Q & A
5
Cigarette Litter Overview
• What is cigarette butt litter?Dropping cigar tips and cigarette butts to the ground, putting them in planters, and disposing of them in drains and waterways is littering
• Cigarette butts are the most littered item—representing 32% of all items collected*
• Many smokers don’t consider tossing cigar tips and cigarette butts littering
*Source: 2011 Ocean Conservancy International Coastal Cleanup
6
Cigarette Litter Overview
The Costs of Cigarette Litter• Residents and businesses pick up the tab
– Requires additional maintenance– Owners bear expense of cleanup
• Community quality-of-life suffers– Decline in tourism, foot traffic,
business, and housing development
• Recreation areas become less attractive – Cigar tips and cigarette butt litter decrease
appeal of nature areas– Creates fire hazard, impacts local wildlife, and
contributes to lost tourism
7
Cigarette Litter Overview
Cigarette Littering Misconceptions • Since it’s small, “it doesn’t matter”
• Only 10% of cigarette butts are deposited in litter receptacles*
• 35% of smokers toss five or more cigarette butts per pack on the ground**
• Most cigarette littering occurs at “transition points”• Areas where a smoker must extinguish a cigar or
cigarette before proceeding:• Outside retail stores, hotels, office buildings• Before entering beaches, parks, or recreation
areas• Bus shelters and train platforms• Roadside rest areas and parking lots
*Source: Beverage Industry Environment Council. Community Change Pty Ltd. Understanding Littering Behavior in Australia, June 1997**Source: iQ Research & Consulting, Keep America Beautiful Pocket Ashtray Study, January 2008
8
Cigarette Litter Overview
How Can a Community Respond? Implement the Keep America Beautiful
Cigarette Litter Prevention Program
• Goal:• Noticeably reduce cigarette butt and cigar tip
litter
• Four Proven Strategies:• Review & support local litter laws• Build public awareness• Install ash receptacles at transition points• Encourage the use of portable auto and pocket
ashtrays
9
Website
www.PreventCigaretteLitter.org
The resources section has everything you need to implement the program, including customizable tools
• Scanning instructions and worksheet• Ash receptacle guide & order forms• Public education materials, media, and photos• Customizable Press Release• Pre-recorded radio PSAs• PowerPoint Presentations
……and much more!
10
Grant Requirements
• Spend a minimum of 50% of the grant on the purchase of ash receptacles (not pocket ashtrays)
• No one under the age of 18 being involved in the program
• Implement the four proven strategies for reducing cigarette butt litter
• Conduct three Cigarette Litter Scans: a preliminary scan prior to program launch, a follow-up scan a minimum of eight weeks after the installation of ash receptacles, and a sustainability scan no earlier than six months after the first follow-up scan
• Report your results on time: mid-summer update report due June 28th, final report due September 9th, and the sustainability report due May 1, 2014
11
Cigarette Litter Prevention Program Task Force
You can’t do this alone! Gather a task force & involve the
stakeholders
• Elected Officials• Municipal Department Directors• Civic Leaders and Organizations• Media Representatives • Business/Property Owners and
Managers
12
Program Strategies – Litter Laws
Review and support local anti-litter laws
• Do they include cigarette butt litter?
• Cigar tips? “smoking waste”• Are they enforced? • What are the penalties?
13
Educate the public & build awareness• PSA’s in a variety of media – print, radio, TV,
billboards…• Tee-shirts, bumper stickers, coasters, table tent
cards… • Reach as many people as possible at events,
meetings, Facebook, Twitter, websites etc.
Education, education, education!
Program Strategies – Public Awareness
14
Program Strategies – Public Awareness
15
Program Strategies – Ash Receptacles
• Free standing?
• Wall mounted?
• Pole mounted?
• Any restrictions? • Check local
ordinances
• Get permission!
Research is required for the best selection - start early!
16
Program Strategies – Ash Receptacles
17
Program Strategies – Ash Receptacles
18
Program Strategies – Ash Receptacles
New for 2013 – Stickers for Ash Receptacles
You’ll receive Don’t Flick It & Keep America Beautiful stickers in the
mail – make sure to put both stickers on each ash receptacle
19
Program Strategies – Portable Ashtrays
Portable Ashtray Distribution to Adults
• Aim to distribute at regular intervals from program launch until follow up scan
• A great one-on-one teachable moment – in-person contact ideal
20
Cigarette & Cigar Tip Litter Scans
• A scan is not a cleanup, it’s about measuring• Conducted in a smaller, representative section within the
larger CLPP program area
Minimum of 3 required scans for the CLPP grant:1. Preliminary Scan
Prior to implementing the program2. Follow Up Scan
Minimum of 8 weeks after launching your program & installing receptacles
3. Sustainability ScanMinimum of 6 months after launching your program &
installing receptacles
21
Cigar Tips – an emerging litter issue
Cigarette & Cigar Tip Litter Scans
22
Cigarette & Cigar Tip Litter Scans
Helpful Hints
• Conduct your scan in small representative section of your program area
• Preliminary scan identifies key “transition points” where you’ll want to consider installing receptacles
• Map it & keep good records! You’ll want to make sure to scan the EXACT same area for each of your 3 scans
23
Cigarette & Cigar Tip Litter Scans
Scanning at Special Events
• How do we measure program impact at a special event?
• What are meaningful metrics in this type of venue?
24
New Online Storytelling Tool
Tell us your CLPP stories!
http://blog.kab.org/
25WE BRING PEOPLE TOGETHER TO BUILD VIBRANT COMMUNITIES HOW WILL YOU?
Questions
Q & A:
Please share your questions on any aspects of the program
26
Thank you!
Thank you for joining us today!
If any questions remain after the webinar feel free to email us: [email protected]
…and don’t forget to check out the Resources section of www.preventcigarettelitter.org