we are vi creds presentation
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VI 2010 CredentialsTRANSCRIPT
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We Are VI. Creds Presentation 2010
INTRODUCTION................................................................................................
Vi is a full service digital agency, covering design, develop-
ment, optimisation and marketing.
We pride ourselves on a small agency ethos that produces
big agency results. We were recently named one of the
Top 5 Agencies to Look Out For by Web Designer Magazine.
Our clients like us because we work hard and work smart
to provide as much value for them as possible. Over the
past two years, we have invested considerably in growing
innovation from within. The result is new ways of thinking
and doing that directly benefit those we work with.
We were the first to stream high definition video with no
buffer times for the end user - this became the central
technology to a whole start-up company.
We were the first company to create a Flash website that is
as “readable” by search engines as a non-Flash site. Vaux-
hall used the technology for a yearly artist sponsorship
and we were shortlisted for the prestigious Econsultancy
Innovation Award.
We have just launched a partnership with the research
fellows, students and graduates of Goldsmiths University
to bring a high standard of innovation to future projects.
We grew up living in digital, so it’s not something we’ve
learnt. It’s something we are.
Some of the companies we’ve helped: Econsultancy,
Virgin Media, Professional Footballers Association, NESTA,
Latitude Group, Cartoon Network, Vauxhall, Fiji Water, Bath
University, Quintessentially, Imperial War Museum and The
BBC.
“ ...SMALL AGENCY ETHOS, BIG AGENCY RESULTS”
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Designer Market................................................................................
Designer Market........................................................................................
An online marketplace for up and coming European
fashion designers, Designer Market is focused on a
British audience. VI offered a complete package of
branding, website development and business solu-
tions consultancy. The site boasts an intuitive check-
out process that facilitates the login and register
system minimizing the amount of clicks in the user’s
journey and bringing them closer to conversion. The
site will form the framework from which Designer
Market can build as a unique community that bridges
the gap between designers and consumers.
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We Are VI. Creds Presentation 2010
Glimpse.......................................
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Glimpse........................................................................................
VI gave Glimpse Online a new brand identity and a
sleek site redesign, on top of a newly optimised ecom-
merce platform. Our greatest innovation for Glimpse
Online is the introduction of an affiliate scheme, run
through an embeddable widget, for both designer pro-
file pages and their individual products. This greatly
extends the reach of Glimpse, potentially allowing for
direct links to checkout from any page on the web.
The result is higher conversions throughout the site,
steady growth in affiliate click-throughs and highly
positive feedback from the community of merchants
and buyers, without whom the site cannot function.
Solopress.............................................
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We Are VI. Creds Presentation 2010
Solopress........................................................................................
Solopress is the second largest printing company
in the UK. In the lead-up to a complete overhaul of
their e-commerce site, VI implemented a short-term
solution that optimised “micro-conversion” points,
such as product views, cart adds, cart removals and
checkouts. This resulted in a near 10% boost in online
sales with-in 8 weeks. Through a complete rebranding
and restructuring of the physical business, VI helped
Solopress take ownership of their reputation of being
“the 24 Hour Printers”. We are currently working
to refine conversion on a very sophisticated level, by
unifying all of their marketing efforts into one channel.
We will be monitoring and optimising the site, taking
into account customer interactions that occur on
and offline, helping Solopress achieve real, sustain-
able growth.
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We Are VI. Creds Presentation 2010
Suzie G........................................
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We Are VI. Creds Presentation 2010
Suzie G.........................................................................................
Up and coming jewellery designer Suzie Gallagher
tasked VI with creating the branding, online presence,
lookbook and packaging of her inaugural collection.
Appealing to the Kings Road crowd, the site was fully
built in Flash with a dynamic e-commerce functional-
ity that integrated seamlessly with full-screen video
imagery.
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We Are VI. Creds Presentation 2010
River Island.....................................................................................
As an in-house project, our design team worked on
the redesign of highstreet retailer, River Island’s
website. Using the contents from the original site, we
restructured the interface to allow for a user experi-
ence that was clear and guided. The minimalist, sleek
design prevents the user from being distracted from
their goals and focuses their attention on featured
products. By repositioning the navigation bar and
reducing the visual noise of the homepage, calls to
actions find prominence abd findability is improved
across the site.
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Kauffman ...............................................
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We Are VI. Creds Presentation 2010
Kauffman ........................................................................................
The world’s only vintage vodka needed a show-stop-
ping site that VI’s blockbuster Flash development skills
could cater for. Incorporating high definition video and
complex CGI sequences, embedded into a fast-loading
bespoke coding framework, the site is a major compo-
nent to their global marketing strategy.
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We Are VI. Creds Presentation 2010
Taylor James...............................................................
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We Are VI. Creds Presentation 2010
Taylor James ........................................................................................
Taylor James is a world-renowned creative production
studio based in London. With a wide range of services
from photographic retouching to full-scale computer
graphic productions, the studio asked VI to help them
showcase the variety of their incredible body of work
and highlight their skills in CGI and production man-
agement. A complete site redesign will reestablish
their position at the forefront of the highly competitive
industry of image creation.
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We Are VI. Creds Presentation 2010
PeugeotE
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Peugeot........................................................................................
For Peugeot, VI designed a marketing campaign
around the launch of the RCZ model sports car. Aimed
at an aspirational demographic of young urbanites,
we made “The World’s Best App” the centrepiece
of a cross-media push. Stealth marketing across
mainstream media outlets would alert people to the
existence of an exlusive smartphone application that
would give them access to the “ultimate in party cool.”
In close partnership with Nick House Entertainment,
who run some of the most prestigious nights in London
for celebrities and royalty alike, the application would
offer sophisticated features such as geo-location-
aware functionality, doorman notification, drinks
ordering, private car hire, friend finder, ex-partner call
blocker, among others.
Time Out.............................................
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Time Out........................................................................................
As part of the World’s Worst Websites feature in
Web Designer magazine, we redesigned Timeout’s
London website into a fully interactive social planner.
The current site, failing to take into account almost
any social process, serves purely as an information
base. We took the functionality of the current site
and expanded it to cater for sharing with friends,
geo-location weather reports.
BBC......................
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We Are VI. Creds Presentation 2010
BBC........................................................................................
The BBC asked us to come up with a concept for
the forthcoming Formula One Season that would draw
users online and augment their tv viewing experi-
ence. the solution a website nested in their current
site that would provide: Live GPS tracking of cars on
circuit while maintaining full interactivity. Live video
from multiple track-side or in-car cameras, enhanced
driver based track guides with cross media possibili-
ties, driver car comparisons with “ghost car” features,
dynamic alerts for live race events, novice guide to
F1 rules, regulations, shown through complete circuit
overview and lap drive, editable tracks with analysis
of effects, simulations of weather conditions and its
effects on race day, with corresponding racing line,
tyre, fuelling and pitstop strategies and more. All with
a beautiful clean layout as seen to the side.
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We Are VI. Creds Presentation 2010
Guinness.............................................
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We Are VI. Creds Presentation 2010
Guinness........................................................................................
VI worked with creative advertising agency AMV
BBDO on a proposed 360 campaign for multinational
corporation, Diageo, owners of Guiness. The cam-
paign was based around the concept of a treasure
hunt as each piece of the website would be released
over time in snippets on the internet, thus a user
would have to hunt around the internet to find the
campaign. Gradually additional material would be
added to the cross platform campaign, leading up to
the release of the advert.
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Econsultancy...............................................................
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We Are VI. Creds Presentation 2010
Econsultancy........................................................................................
Econsultancy, despite being the knowledge base
of our industry - training the likes of Google, Nike and
Virgin - had a website breaking many of the rules
they themselves had written the book on. They asked
VI to work with them on conversion, focused on a
complete site redesign that dramatically decreases
bounce rates and guides users’ decision making
processes to points of sale for exclusive reports,
events and training.
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We Are VI. Creds Presentation 2010
Ryan Air........................................................................................
Despite their “no frills image,” and being one of the
biggest airlines in the UK, the current offering online
breaks every rule of usability, persuasion architecture
and common logic.
We’ve gone for a complete redesign that incorpo-
rates a sophisticated contextual affiliate scheme that
replaces outdated banner ads – if you choose to see
flights to Barcelona, maybe you’re also interested
in getting tickets to a football game during your stay.
It gives the client far more options to generate addi-
tional revenues on the site without detracting from
the user experience.
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We Are VI. Creds Presentation 2010
FEI...................
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We Are VI. Creds Presentation 2010
FEI........................................................................................
The Federation Equestre Internationale (FEI) is the
sole worldwide body governing horse sports, jumping,
dressage and other events. VI helped them transition
from a cripplingly expensive dependence on Microsoft
Sharepoint to an open source framework that now
supports close to one million web pages for the global
organisation. After a complete redevelopment of their
flagship site, online television channel and intranet,
VI continues to work with the FEI to create minisites
and sub-branded content. One of these projects was
the annual FEI Awards, where our site boasted a
conversion rate of 25% and increased voting by a fac-
tor of four.
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We Are VI. Creds Presentation 2010
Latitude.......................................
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We Are VI. Creds Presentation 2010
Latitude........................................................................................
Latitude is one of the world’s largest search market-
ing agencies and the largest Pay Per Click company,
working for the likes of Tesco, The Independent and
Fitness First. VI was tasked with helping them transi-
tion into a full services digital agency that could take
serious claims in online display, social media, affiliate
marketing and analytics consultancy. Within the first
six weeks, there was a 300% increase in business
leads from the site. Over the following six months, the
conversion rate had a 75% improvement, and bounce
rates had fallen dramatically, while both time-on-site
and return visits continue to increase steadily.
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Living TV...............................................
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We Are VI. Creds Presentation 2010
Living TV........................................................................................
For Virgin Media Television’s popular Living cable chan-
nel, VI was tasked with creating a whole new brand
named Liv, and building it as an internet television
destination. Partnering with video streaming leader
Brightcove, we’ve built a monetisable video platform
for online and mobile, that offers fully searchable
and shareable content. The player occupies prime
real estate on the Living TV homepage and allows for
significant cross-promotion across Virgin Media Televi-
sion’s properties.
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We Are VI. Creds Presentation 2010
Vusion.............................
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We Are VI. Creds Presentation 2010
Vusion........................................................................................
Funded by Nokia, Vusion provided HD streaming
video services in the cloud to businesses.
We pioneered the technology behind their instantly-
loading high definition streams, which allows users
to click anywhere on the progress bar and start playing
the video without buffer time.
Using a series of sophisticated, custom-made algo-
rithms, colour quality is as rich and vivid as those
found in the source file, and motion blur is free from
the usual artifacts found.
The player was tooled to constantly readjust the video
resolution according to fluctuating bandwidth and
computer resources, offering a smooth experience
over other services often streamed at a single bit-rate
that compromise on image quality.
We started using Adobe Flex, but adapted it into our
own framework and built it at a quarter of the file size.
It’s enabled us to develop a Flash interface that could
be customised on the user-side to enable extensive
additional functionality and options for aesthetics.
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Vauxhall.........................................
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We Are VI. Creds Presentation 2010
Vauxhall........................................................................................
VI used this project to demonstrate its pioneering
skills in Flash development, unveiling the first fully
search engine indexable site to be built in Flash. Each
year the auto giant sponsors a group of creatives
from fields like fashion, photography, interior design
and film to produce innovative projects inspired by
“The Great British Road Trip.” Contagious Magazine
described the site as “a beautifully designed and
animated site which looks like something attached to
Coca Cola’s Happiness Factory campaign rather than
the traditionally middle of the road manufacturer.”
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We Are VI. Creds Presentation 2010
ING Media......................................................
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We Are VI. Creds Presentation 2010
ING Media........................................................................................
ING Media was VI’s first full Flash SEO website.
The PR & Communications agency needed a redesign
that was functional and accessible to a wide audi-
ence. Integrating animations from our inhouse motion
graphics team, we created a Flash site that was fully
indexable by search engines without the need of a
parallel HTML site and built a site around a refreshed
brand identity.
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We Are VI. Creds Presentation 2010
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We Are VI. Creds Presentation 2010
Contact........................................................................................
We Are Vi are located in three cities.
London, Budapest and Cape Town.
Damian KimmelmannFounder and Director
[email protected] www.wearevi.comT +44 (0)207 195 1760 M+44 (0)771 277 8887Unit 2, 16 - 30 Provost Street, London, N1 7NG
Old Street, London
A detailed map can be found on wearevi.com