we are vda
TRANSCRIPT
vietnamdigitalacademy.com
Vietnam Digital Academy
Building digital leadersTeach, inspire, motivate those with a passion for digital
vietnamdigitalacademy.com
VDA course structure
Insights Practical Sharing
Digital Landscape
Case Studies
Understanding of digital marketing & channels
Exercises to learn hands-on
Interactivity & Participation encouraged
vietnamdigitalacademy.com
Courses summaryTotal
Hours Day of Week Timing Suitable for beginners
Suitable for experienced Price (ex VAT)
Digital Blitz 6 Saturdays (1x month) 9-3pm Yes $25 / 500k
New Starter 12 Mon, Wed, Fri x 2 weeks 6-8pm Yes $95 / 2M
Digital Guru 30 8 weeks, Thursday Saturday
Thursdays 6-8pm, Saturday 9-1pm Yes Yes $238 / 5M
Advanced Digital Strategy 4 Saturdays (2x month) 9-1 pm Yes $50 / 1M
Social Media Blitz 4 Sundays (2x months) 9-1 pm Yes Yes $50 / 1M
Personal Branding in the
digital age4 Sundays 1xmonth 9-1 pm Yes Yes $50 / 1M
vietnamdigitalacademy.com
Digital BlitzIntensive 1 day program
The program aims to introduce students to the world of digital marketing with the view of helping to start develop a framework for their own digital marketing plans.
At a Glance
No. of Hours6
Suitable for beginners60%
Pricing500k
Level of detail50%
Popularity
Digital LandscapeDigital Strategy & planning basicsPaid, Owned, Earned channels
Social media content Search engine marketing (Adwords)
Measurement (Google Analytics)
vietnamdigitalacademy.com
New StarterBeginners 2 week program
The program aims to equip students with practical, thorough skills and knowledge to begin a new career in digital marketing or start digital activities for their own business.
At a Glance
No. of Hours12
Suitable for beginners85%
Pricing2M
Level of detail70%
Popularity
Digital LandscapeDigital Strategy & planning basicsPaid, Owned, Earned channels
Social media content Search engine marketing (Adwords)
Measurement (Google Analytics)
vietnamdigitalacademy.com
Digital StrategyImproving strategic skills in a half dayMorn ing workshop focussed on improving strategic planning skills. Learn new concepts and frameworks.
At a Glance
No. of Hours4
Suitable for beginners20%
Pricing1M
Level of detail80%
Popularity
Defining objectivesBuilding on deep consumer insights
SWOTSource of Business
Developing a Strategic Communication Platform
Tactical implementation frameworksP/O/E integration
vietnamdigitalacademy.com
Social MediaSocial media planning skills
Half day program to build a social media strategy & content plan. Perfect for small businesses and Facebook Adm ins / Commun i t y manangers
At a Glance
Popularity
Social media trends in VNDevelop social strategy
Build content plan & pillarsUsing Facebook Ads
How to measure social media effectively
No. of Hours4
Suitable for beginners60%
Pricing1M
Level of detail80%
vietnamdigitalacademy.com
Digital GuruFull comprehensive program
A full 30 hour program that starts from foundation basics and develops strategic skills in planning, content, search and analytics in more detail.
At a Glance
No. of Hours30
Suitable for beginners70%
Pricing5M
Level of detail95%
Popularity
Digital LandscapeDigital Strategy & planning frameworks
Advanced Strategy Paid, Owned, Earned channels
Social media content Search engine marketing (Adwords)
Measurement (Multiple tools)Personal Branding
vietnamdigitalacademy.com
Personal BrandingUsing digital to develop your personal brandUnderstand what makes a personal brand, its benefits and how your can use digital channels to create a powerful personal brand for networking & job opportunities
At a Glance
Popularity
Developing your personal brandPlanning how to communicate it
What social media tools and technologies you can use to strengthen it
No. of Hours4
Suitable for beginners60%
Pricing1M
Level of detail80%
vietnamdigitalacademy.com
Customised in-house programsSolve a digital challenge, train in-house, strategic consulting, recruitment
Use VDA expertise to develop an in-house program by project or ongoing to drive the digital agenda in your workplace.
Social Media Strategy & Crisis management planIn-house strategic planning training with agencies
Support recruitment of digital teamsPrepare templates, processes, dashboards
Manage a website projectFull in-house training program on specific industry or brand
vietnamdigitalacademy.com
FAQ’s1. Are your courses certified? 2. Are your courses offered in Vietnamese? 3. What kind of people attend your courses? 4. Do you do courses in Hanoi? 5. Can you run an in-house program for our staff only? 6. Can I get a discount? 7. Can you help me get a job in digital? 8. What is the future of VDA?
44% of Vietnamese are
online.
Source: Moore Vietnam 2015
Internet is accessed most
via mobile phone.
Young online population.
vietnamdigitalacademy.com
Shift in Media Usage2008
14
11
12
25
38
TelevisionInternetNewspaperMagazineRadio
2010
11
12
11
31
35
2014
9
9
11
39
32
2012
12
12
13
32
31
2013
12
12
11
32
33
Source 3D
vietnamdigitalacademy.com
80% penetration across all age groups
0
23
45
68
90
2008 2010 2012 2013 2014
22
3640 41
75
39
5362 63
7772
80 82 83 80
40
5358 60
78
52
6268 68
79
43
5862 64
78
Total MALE FEMALE AGE 15-24 AGE 25-34 AGE 35+Source 3D
vietnamdigitalacademy.com
57% access internet several times a day
0
38
75
113
150
Minutes per average day
146
129133129
97
2008 20102012 20132014
Frequency use Internet
2012
2013
2014
0% 25% 50% 75% 100%
4%
1%
3%
3%
3%
6%
8%
11%
8%
13%
19%
21%
15%
24%
26%
57%
42%
36%
Several timesOnce a day4-6 days a week2-3 days a week Once a weekLess often
Time Spent
Source 3D
vietnamdigitalacademy.com
Devices to access the internet
Desktop usage dropped significantly Increasing use of small screen
0
20
40
60
80
2012 2013 2014
121513
43
66
79
4235
27
1443
76
168
SMARTPHONEIPAD/TABLETLAPTOPDESKTOPGPRS MOBILE PHONE
Source 3D
vietnamdigitalacademy.com
For more information…
Dacey [email protected]
Jason (Quan) Nguyen
0120 466 0889 0944 830 9110909 863 911